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MUMBAI: CNBC AWAAZ, India‘s No 1 Business channel will honour India?s most preferred brands at the CNBC AWAAZ Consumer Awards 2009. Leading research organisation, The Nielsen Company conducted the research across 12 cities spanning 11 states in India covering all strata of society, presenting a comprehensive analysis of consumers? preferences.
Consumers today are well - informed of the choices available to them in the market hence brand building has become much more vital and competitive. Brands are evolving everyday and trying different avenues to cater to the changing preference of today?s consumer. Keeping in mind the current Indian scenario, CNBC AWAAZ has taken the onus to arrive at a list of the ?Most preferred Brands? (as perceived by the end-consumer) for each of the product categories covered in this study. Financial Services, FMCG, Consumer Durables, Telecom, Automobiles are amongst the other categories that the research covered.
Methodology:
- To arrive at a list of the ?Most Preferred Brands? as perceived by the end- consumer for each of the product categories covered in this study.
- Identifying the chief commodity/ service within each category that is largely used by consumers.
- Identify the drivers that influence the selection for a particular brand in each category
- Determine the performance of the preferred brands on the selected drivers.
Attending the ceremony would be luminaries such as: Digvijay Singh - Senior Politician, Chanda Kochhar - MD & CEO, ICICI Bank, Nitin Paranjpee - CEO, Hindustan Unilever and O P Bhat - Chairman, SBI.
Commenting on the fifth edition of the CNBC AWAAZ Consumer Awards 2009, Mr. Neel Chowdhury, Vice President, Marketing CNBC-TV18 and CNBC AWAAZ said: ?Over the years, CNBC AWAAZ have proven themselves to be the unequivocal voice of the consumers. The awards, fifth year in running will salute those brands that millions of Indians have chosen to buy, to try, to experience and to own.?
The CNBC AWAAZ Consumer Awards 2009 ceremony will take place at Taj Lands End, Bandra, Mumbai, on September 30, 2009.
