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MUMBAI: Scarecrow has roped in Agnee, one of the country?s most popular bands to create a unique music video to promote one of its brands. In the teaser phase, which is currently on, a silent music video is put up on the band?s FB page. Fans and participants are given a unique chance to reveal the lyrics, by lip-reading the artists performing in the video. Through a specially designed app, fans can actually type in the words that they guess. On submitting, every user gets a score on the correct words revealed and more interestingly, the correct words get unmuted in the original video! So the next time the user plays the video, only the words which he/ she guessed right are heard!
During the teaser phase, various clues are being offered to the participants. Like videos, in which Mohan and Koco (the bands key members) play dumb charades using the lyrics!
The video, within 3 days of its launch, has already witnessed close to 85,000 views.
The video with the lyrics and the brand will be revealed on Monday, i.e. July 30th, 2012.
Agnee:
Mohan & Koco
Scarecrow Team:
Manish Bhatt, Founder Director
Arunava (Joy) Sengupta, Founder Director
Raghu Bhat, Founder Director
Sarvesh Raikar, Creative Director
Amitabh Sreedharan, Associate Vice-president
Kapil Tammal, Executive Creative Director
Ankit Dembla, Creative Supervisor
Diana D?souza, Copy Supervisor
Sushant Dharwadkar, Copy Supervisor
Lalit Sakurkar, Sr. Art Director
Amrita Sarkar, Account Executive
Developers- Anveshan Technologies:
Onkar Bhosle, Co-Founder
Nimit Shah, Technical Director
Production house- Dreamcatchers:
Producer : Kirk Jacob
Director : Manoj Mane
DOP: Ram
