01
New Delhi, July 2013: Sony India today opened entries for participation in a super engaging and exciting online music event: The Sony VAIO Beatboxing Competition. Music enthusiasts, solo artists, bands, singers and youngsters across the country can upload YouTube links of their beatboxing performance videos for the song "Moves like Jagger", by world?s leading beatboxing artist, Shlomo; and submit the links on Sony?s microsite, http://www.sony.co.in/microsite/vaiosonic/. Sony has tied up with Shlomo for this contest who can also be seen in the latest VAIO television commercial, on-air from 2-July. The winner will be entitled to win a brand new Sony Vaio <Fit 15E model>.
While the contestants would need to popularise their entries and generate maximum likes for their performance; a panel of expert jury and Shlomo himself will evaluate select acts based on their performance, innovation in music and popularity. The selected finalists would get a chance to present the final act in real time in a Google+ Hangout, which will be watched online on Sony?s YouTube app and judged by Shlomo. The competition will be visible across Sony?s social media platform like www.facebook.com/SonyIndia and www.youtube.com/SonyIndia.
The idea behind this campaign is to bring music closer to the people. Sony has launched a new line of VAIO SONIC laptops with built-in subwoofers for enhanced bass to enrich the music listening experience through a laptop. Sony has also launched a new brand campaign featuring Shlomo and the Lip factory to promote the new range of laptops. This will be supported ;by print campaign, outdoor and online advertisement and shop-front enhancement.
With its roots as an urban artform, Beatboxing is the art of urban vocal percussion. i.e. - imitating drum sounds and beat patterns using your lips, tongue, mouth, throat, and voice. While, as a music form it has evolved over hundreds of years (the Indian traditional form of the ?bol?, the percussion rhythm for songs), todays beatbox artists are stretching the sonic boundaries with new sounds, techniques and creativity.
Image
