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MUMBAI: The Advertising Club Bombay announced the final shortlist of entries for 2011 EFFIE India Awards to be held on December 14, 2011. The final shortlist of 97 entries was announced last evening after a rigorous judging process held across 3 days, comprising 2 judging sessions in Mumbai and one in Delhi. A first such session was held in Delhi this year to induce participation from agencies and clients across Delhi.
The EFFIE 2011 Awards have received 300 entries this year as against 276 entries last year across award categories, received from over 20 agencies across the length and breadth of the country, a record in itself. From across these 20 agencies, 97 entries have been shortlisted in the first round of judging. The first round of shortlisting was held across award categories by an eminent jury comprising a rich panel of 60 judges. The judging panel comprised a rich mix of senior members across the marketing, advertising and media fraternity.
For a sneak peak on the shortlisted entries, visit www.adclubbombay.com Final round of judging to be held in Mumbai on December 07, 2011 Says Ajay Kakar,Chairperson ? EFFIE 2011 Committee and Chief Marketing
Officer, Financial Services ? Aditya Birla Group ?The growing popularity and effectiveness of EFFIEs India across corporates and agencies is clearly reflected in the quality and the number of entries received this year. Not just have the sheer volume of entries shown an increasing trend this year but its remarkable to see the wide spread
participation of over 20 agencies that have been shortlisted this year. Moreover, its heartening to see the interest and wide spread participation not just from agencies but also clients?. He further adds ?The final round of judging will be held in Mumbai tomorrow followed by the award ceremony on December 14, 2011?.
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