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MUMBAI: Always known for its innovative concepts, UTV Bindass, the fun, frank and fearless youth brand presents India?s first ever ?Mocumentary Style? fiction show - Meri Toh Lag Gayi.... Naukri. The show is unique concept distant from the regular soapy way of narrating a story into an interesting mocumentary style narrative of a ?Dramady? (comedy + drama). The show?s essence lies in the story of the coming of age of 5 youngsters and their point of view on the most important phases of their lives ? their first job, in a light hearted and fun way. Post the success of their iconic shows ? Emotional Atyachaar, Dadagiri Series and Love Lockup, the channel brings yet another innovative concept to relate and connect with the youth. The daily show would be telecast from Mon-Thursday for half hour at 7pm time starting 28th March 2011.
Meet Ayaan Walia, Ravi Ranjan, Cherry Chawla, Sonika Tomar and Ami Shah.. representatives of today?s youth that epitomizes the 5 F?s generation ? Fashion, Friends, Food, Facebook and F you see K. Each with a distinct personality and mannerism but with a common dream that of making it big. The concept of the show will present an interesting array of emotions, drama and comedy presented in truly Bindass style. The transition of every youth from college to a trainee in their first job, aiming to make a mark in the ?job world? is ridden with insecurity, vulnerability, high drama, low bank balance and all manner of emotional ups and downs. UTV Bindass provides you a chance to peep into the real world where bosses tighten their reins, life is not hunky dory as imagined and relationships come with every possible twist that Shakespeare could imagine!
A first- of- its kind, real fiction show where through the eyes of 5 interns, who are different from each other in taste, sense, and life, we explore not only the larger theme of coming of age, but also individual stories of hope, love, drama, and various other mess ups the young face at their first job. There would be no choice, but to prove themselves as better than others to get ahead in the eyes of the 3 bosses who give them a taste of reality.
Commenting on the launch of the show, Keith Alphonso, Business Head, UTV Bindass said,? UTV Bindass has in the past achieved phenomenal success in the fiction space. Our first fiction show Sun Yaar Chill Maar was based on life in college and saw an instant connect with the youth as they were able to relate with it. Our latest offering Meri Toh Lag Gayi.. Naukri is in a way a natural progression as its depicting the journey of interns in their new job. The show narrates a panoramic view of the simplest to the most complicated emotions youngsters face in the backdrop of a Naukri. While conceptualizing this show we realized that this very crucial phase of youngsters and their angst, anxiety and hope hasn?t really been captured and we are intending to depict this in true Bindass style!?
Block your dates and gear yourselves for a lovely journey of these five individuals and how life and careers pan out for them in this dramedy starting March 28th every Monday ? Thursday at 7 pm.
The show is being produced by DJ?s creative unit who have in the past churned out successful shows like Banegi Apni Baat, Jassi Jaisi Koi Nahin and Left Right Left. The show is directed by Meesha Gautam with creative inputs from UTV Bindass? programming head Shalini Sethi and creative director Kavita Bala.
