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New Delhi: Holi is around the corner and so is the irrefutable splash of colours! This Holi, cuponation.in, India?s leading couponing website goes beyond the regular fare like offering kurtas, colours and sweets online and instead has initiated a new campaign- ?Chaddi for Chaddi buddy?. Value 360 Communications, a fastest growing Integrated Marketing Communications Management company has designed the campaign to enhance the brand recall value of Cuponation.in. Playing on the term ?chaddi buddy?, the concept behind the campaign is to celebrate this Holi with your best friend by gifting a colourful chaddi through cuponation.in. The camapign has been a great success.
The brand has roped in Poonam Pandey, well known for her promised stripping act during the World Cup. Poonam has shot for an exclusive streaming video for this campaign. She is also the first buyer of the product and would be gifting chaddis to her Chaddi Buddies this Holi, which she has availed using a discount coupon at cuponation.in.
Mr. Sahil Shah, Co-founder & MD, Cuponation.in said, ?The campaign did tremendously well for us. It is a huge hit. We have been able to generate 3 times the traffic that we usually get.? He further stated, ?As a brand, we have always come-up with some very innovative ideas be it our Femidom campaign during International Women?s Day or the latest ?Chaddi for Chaddi Buddy? this Holi. We wanted to grab the attention of the young audience and the fun element of friendship through the colourful festival of Holi. The campaign gets you a chance to get playful with the right dose of humour with your closest friends aka ?chaddi buddies?. I think it has been a right opportunity to not only celebrate but even reward your friends, realizing your long lasting friendship this Holi. We would want more and more people to play Holi this year in our style.?
In the history of Holi campaigns, this is one of the most innovative and creative initiatives. Now don?t just send out your best wishes for the festival, but gift a colourful chaddi to your Chaddi Buddy (best friend) this Holi! The video went live on the website of cuponation.in on March 19? 2013.
Mr. Kunal Kishore, Director, Value 360 Communications stated, ?We are highly elated to roll out our first creative campaign with Cuponation.in. Since the brand is under its nascent stage of operations, our idea is to hit the mindshare of consumers with this quirky campaign. Indeed the objective is to grab maximum eye balls and we have successfully achieved the same.?
The innovative social media campaign was launched with a video on the site http://www.cuponation.in/holi-2013.html) which has been integrated with the Youtube and Google Plus channels. The communication has also been channelized through Facebook and Twitter media. Youtube channel has been a tremendous since the roll out of the video yesterday with over 19,816 likes already registered. The campaign is still in its initial stages and is set to take interesting tides across other channels. Twitter has already shown some interesting response from the fans. Fans Tweet - "Poonam promotes Waterless Holi" ,"Poonam to play holi for a social cause". We have alrready seen more than 67 retweets of Poonam‘s tweet. Though the campaign & the video is already shared on facebook by the youth from youtube. Poonam would start talking about the campaign from today.
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