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Mumbai: The direct-to-home (DTH) industry has come on strongly across the globe with plethora of changes - maturing them from a mere delivery mechanism to mainstream content-led, digital business.
Government has done it?s bit to open up this industry, regularizing it with its digitization strategy. This has put the local cablewala out of business, helping key DTH players to emerge strongly with grandiose plans, and clear spread strategies.
The Indian DTH industry is estimated to have clocked revenue of about $1.5 billion in 2012, expected to reach $3.9 billion by 2017 and $5.3 billion by 2020, according to Media Partners Asia (MPA), an independent provider of information services focusing on media, communications and entertainment industries. MPA further predicts that the active DTH subscriber base is estimated to grow from 32.4 million in 2012 to 63.8 million by 2017 and 76.6 million by 2020.
The DTH industry will be characterised by consolidation at a point in time - the time has begun - where global consortia will emerge, and unprofitable DTH players will fold up.
The Indian DTH market today sees emergence of the following six strong players:Airtel Digital TV, Dishtv, Reliance Digital.Sun Direct, Tata Sky, Videocon d2h, ,
In a time and market like this is when Dishtv, a division of Zee Network Enterprise, emerges as a strong DTH player in the Indian market. Dishtv today has a robust network of over 2000 distributors and more than 40,000 retailers and isleading the Indian DTH market.
According to the MPA report, Dishtv leads in India with a market share of 27 %in terms of gross additions, while Videocon d2h led in terms of incremental ads in 2012. Tata Sky and Airtel Digital TV have 19 %and 18 %market share, respectively. These four players together accounted for 88 percent of total gross additions in 2012.
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