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MUMBAI: Living up to its brand ethos, Lokmat has introduced a unique concept - the Freedom Wall, a virtual graffiti wall for the people to express their views on any topic close to their heart. See www.lokmatwall.com.
Conceptualized as an expression board, the digital Freedom Wall gives voice to views on a public forum. The method is very simple, log on to www.lokmatwall.com, write your expression in Hindi, Marathi or English, and see it posted on the wall. Every message becomes a brick on the wall. You could then get involved in an ongoing discussion or create a new thread, download the wall and also choose your neighbors.
The Freedom Wall could have opinions as varied as the state of affairs in the country, to discussions on social affairs to matters of national importance as well as historical quotes from Mahatma Gandhi and Mother Teresa. There will be celebrity quotes too and the site will be linked to social networking sites to encourage a wider audience to use this forum to air their views and proactively participate in the ‘movement of change‘.
Bharat Kapadia, Director, Lokmat Group said, ?This Freedom Wall is probably the only wall that does not create a barricade but unites people. We have just begun the journey of a movement that will voice what people really feel strongly about. This will be the pulse of people?s expression."
The wall will also have a section called ?Build India?, where different monuments can be built with different number of postings becoming bricks of the monument. The Freedom Wall also comes alive through Brickman, the straight talking, hard hitting (literally!) mascot, who encourages you to share your views whether it receives bouquets or brickbats. You will see more of him in times to come.
