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MUMBAI: DraftfcbUlka Group?s Cogito Consulting has launched a revamped website [www.cogitoconsulting.com] that will not only showcase the range of services offered by the consulting arm, but will throw open a vast array of useful studies to brand marketers.
Cogito Consulting is the independent consulting division of Draftfcb-Ulka Group, one of India?s top three marketing services groups. Cogito Consulting has partnered with various Indian and global brands to provide strategic solutions in areas such as branding positioning, distribution strategy, market entry strategies and competitive strategy, spanning across industries such as packaged goods, auto, retail, durables, pharma-healthcare, media, real estate etc.
Visitors to the website can learn more about Cogito?s product portfolio, range of services, experience across industries and wealth of information and insights that have been collated by its team of consultants, over a period of over seven years.
Cogito Consultancy invests continuously in understanding and mapping the Indian consumer, and has the largest body of published consumer studies of any Indian advertising agency group. Some of this knowledge has also been shared in the form of articles in the Cogito Journal, now in its seventh year of publication.
A number of these articles have been quoted in media and have also been mentioned in popular books on Indian consumers and markets.
Some notable articles available on the website that captured the mood of the nation include one about Indian youth and their aspirations. And another one demystified the Indian women by peeking in her handbag ? a storehouse of secrets. Also popular is the Auto Mood study which captured the shifting gears of the Indian Automobile industry.
This journey does not stop here because Cogito periodically also conducts various independent PAN India studies to understand the new and emerging trends in India. Cogito has tried to understand the Indian economy not only from the eyes of CXOs/CEO?s but also from the eyes of young budding executives of India.
The website was conceptualized and designed by the team of ?Interface Interactive?, based out of Mumbai.
