MUMBAI: It’s party time for Bharati Airtel’s broadband customers. India’s largest telco announced on 10 August that it would be doling out an extra 5GB of data bandwidth for every other Airtel service connection – postpaid mobile or digital TV (DTH) - within the family. The press note says the more the connections in a home, the more the free data on offer.

Customers can avail this exciting offer for their existing as well as new Airtel postpaid mobile and digital TV connections.As an illustration, if a home has two mobile post paid connections, and an Airtel Digital TV (DTH) connection, then a further free 15GB of bandwidth will be added to its broadband account every month.

Bharati Airtel (India) CEO- Homes Hemanth Kumar Guruswamy said that it is a move to delight its customers. “This is a gesture from us to thank our broadband customers for giving us an opportunity to serve them. Along with the unlimited free calling benefit on our landline, customers can now make the most of their Airtel broadband with the free additional data benefits.”

Being dished out under its newly launched ‘myHome Rewards programme, the offer can be availed of through the myAirtel app or by registering one’s connection at www.airtel.in/myhome. Last year, the company had offered its customers free data under its Airtel surprises programme.

Observers however see a pre-emptory tactic against Reliance Jio as it gets ready to launch its 4G services in a full-fledged manner. Jio is expected to disrupt the data pricing structure in India when it rolls out both its wireless and wired broadband services in the coming few months.

In the past couple of months, most of the telcos have announced price cuts for data for their pre-paid packs.