Digital TV conversion impacting TV market

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Digital TV conversion impacting TV market

Digital TV

MUMBAI : The international migration from analog broadcasting to digital terrestrial television (DTT) marches on with a significant impact on the television set market, reports market research firm In-Stat.

Many nations have announced an analog broadcast shutoff date, but how they implement this change varies, In-Stat says. Some countries are allocating spectrum so they can transmit analog and digital broadcasts concurrently for a number of years. Other countries are rolling out DTT regionally and shutting down analog service as the rollout is completed.

“There are now four main standards for digital television (DTV) broadcasting, with some similarities between these standards in audio and video compression, but the demodulation schemes are all different,” says Chris Kissel, In-Stat analyst. “Consumers that wish to receive free, over-the-air broadcasts must buy either a digital television with a digital tuner, or must have a set top box or converter box to receive the signal.”

Among the findings in the study are:

*DTV tuner integration is happening faster in North America and Japan than it is in Europe or other parts of Asia.

*In-Stat anticipates that flat-panel displays will overtake CRTs by 2007.

*11.6% of all respondents to an In-Stat US consumer survey plan to buy a new DTV set within the next six months.