MUMBAI: Direct to home (DTH) operator Dish TV with its 12.1 million net subscribers has collaborated with Concentrix Corporation, a global leader in high-value business services to further enhance its business services for its premium customers. This is another positive move by the DTH player in providing services of global standards.
Innovation has always been synonymous to Dish TV. Being the pioneers in DTH services in India, Dish TV has always been ahead in providing unequaled services in customer relations, movie on demand, video on demand, account balance card, DishOnline amongst several others, in addition to being the largest provider of HD channels. This collaboration will bring together Dish TV’s innovative offerings and revolutionary features with the world class customer engagement expertise of Concentrix. The choice to partner with Concentrix Corporation comes as a result of explosive growth in the Dish TV client base, and recognition of the high volume of customers who desire HD channels and require a higher level of service.
Dish TV chief operating officer Salil Kapoor said, “Concentrix offers deep domain expertise, innovative technologies and a holistic approach to customer engagement that is fully in line with Dish TV’s driving purpose to provide “Service with a Passion”. This is an ultimate move made towards ensuring customer engagement and satisfaction.”
Concentrix general manager - India domestic Anuj Kumar added, “We are thrilled to partner with Asia’s largest DTH Company in delivering a premium customer experience to Dish TV subscribers. Through our customer engagement services, technology, analytics and more, our aim is to add value to every customer interaction.”
This recent procurement of a five-year deal with Concentrix Corporation on the part of Dish cements the initial step toward customer life cycle management and a strengthened presence in the globalized Indian market. Dish TV has high expectations for the delivery of premium customer service experience, service differentiation and improved retention. The strong references and demonstrated track record of delivering high quality results on the part of Concentrix contribute to a powerful and promising partnership.
