MUMBAI: India’s first DTH service from the Zee stable - Dish TV has now extended its regional offering - Zing TV - to the Tamil market.

After launching Zing in seven states across India, it has now launched in Tamil Nadu and will offer 49 Tamil channels and services (depending on the pack). Overall 145+ channels are available at a price of Rs 99 per month in base pack, making it available at almost the same price as the cable.

Zing TV was specially conceptualized and customized keeping in mind the preferences of its Tamil viewers that are moving over to the digital platform.

The DTH service believes that the TV viewing needs of Tamil viewers are very different as compared to the rest of India. No other DTH player till now has been able to cater to these unique needs in a 360 degree manner, bringing the truly local, state specific and even language specific touch to make it a truly memorable viewing experience.

Moreover, the offerings are not limited to providing regional channels only, the customer will also be provided with a dedicated Tamil speaking call center and local dealers will be empowered to solve all their issues, thus making it a seamless service.

Dish TV chief operating officer Salil Kapoor reveals that a consumer demographic study had indicated that larger segment of TV viewers from tier 2 and tier 3 cities prefer regional content.

“Zing will address this need very efficiently and provide maximum available regional content to viewers through its exciting packs as compared to other DTH brands. Zing is our unique initiative where a complete new brand is being launched to address this need for regional content. Now, not only will packages cater to specific audiences across states, but even communication will be in the customer’s language of choice,” said Kapoor.