MUMBAI: DishTV has added new lifestyle channel FYI TV18 on its platform. The contemporary factual entertainment channel is now available to all DishTV subscribers having Super Family pack (North) and Jumbo Family pack (South) onwards.

The channel is available for all DishTV and Zing subscribers on the channel No. 472.

FYITV18 will primarily focus on India and mainly targeting age group between15-34 years. The channel is targeted towards dual viewing (male and female) and is available in English, Telugu, Tamil & Hindi languages.

The content mainly focuses on Relationship, Taste and Space with a creative punchline of “Life se milofy." The channel will have a very strong local production lineup with 6 locally produced Indian shows like 'Real 2 States Couple', 'Rivals-in-law' and 'Small Budget Big Makeover.' It will also have 60percent locally produced Indian content and the rest will be International content from the acclaimed library of A+E Networks.

Speaking on the addition, DishTV CEO Arun Kumar Kapoor said, “DishTV has always taken the lead in enhancing the value proposition and believes in providing the maximum and the best in entertainment to its subscribers. Our endeavor is to increase affinity with our audiences by providing them the choice of content they would like to watch. With the development in times, India is growing rapidly wherein lifestyle and entertainment holds the utmost importance. FYI TV 18 is a perfect blend of powerful international programming brands with home grown content, highlighting the life of common people. With the addition of this channel DishTV offers maximum (19) channels from Lifestyle and Fashion genre.”