MUMBAI: Sun Direct is finding ways to hold on to its subscriber base amidst the hordes of consolidation and shutdowns happening in the industry. Strengthening its hold in the South, which forms the largest chunk of its territory, it has announced a free membership of its video-on-demand (VOD) platform Sun NXT for active Cinema Plus, Mega Pack and World Pack subscribers.
The subscription-based VOD platform offers three plans–monthly for Rs 50, quarterly for Rs 130 and annually for Rs 490. The first 30 days constitute the free trial period after which the payment kicks in. Offline download and viewing are available in the app as well.
Sun TV Network’s Sun NXT, which was launched in mid 2017, offers over 50,000 hours of live TV content, movies, originals, kid’s content, music across four South Indian languages–Tamil, Telugu, Kannada and Malayalam. It also streams movies from Kollywood, Tollywood, Mollywood and Sandalwood.
Sun NXT being a screen-agnostic platform is also available on Smart TVs and streaming devices like Amazon Fire TV, Google Chromecast, Apple TV etc.
Sun Direct has six packs, which include Mega Pack with 204+ channels, Tamil Super Value with 179+ channels, Tamil Cinema + Sports with 174+ sports, Tamil World Pack with 172+ channels, Tamil Value with 128+ channels and Tamil Economy Pack with 82+ channels, for one month, three months, six months and twelve months. Sun Direct packages start from Rs 1499 (Tamil Economy Pack for 96 months) and go up to Rs 5290 (Mega Pack for 12 months).
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