MUMBAI: India’s smart TV experience is about to get a major upgrade as Dish TV’s Watcho joins forces with Cloud Walker’s Cloud TV OS to make premium content more accessible than ever. The collaboration aims to redefine home entertainment, integrating Watcho’s vast catalogue with over 200 smart TV brands, eliminating multiple logins and simplifying access for millions of users.
As the smart TV market in India grows at a CAGR of 13.11 per cent, the demand for seamless, cost-effective entertainment is skyrocketing. This partnership taps into that trend, ensuring Watcho’s content reaches over 18 million users across 6 million devices, bringing together a world of movies, web series, live sports, and more all on one platform.
With Cloud TV OS, Watcho subscribers can log in once and start streaming instantly, without juggling multiple credentials. The interface will also feature personalised recommendations, a ‘continue watching’ option, and exclusive Cloud TV Bundles, offering bundled subscriptions to leading OTT platforms.
Dish TV chief revenue officer Sukhpreet Singh said, "At Dish, we recognize that the future of entertainment lies in seamless, integrated experiences. With smart TVs becoming the preferred screen for digital content, our partnership with Cloud Walker is a strategic step toward making Watcho’s vast content library effortlessly accessible to millions. By embedding Watcho into Cloud TV OS, we are not just expanding our reach—we are redefining how India consumes content, making premium entertainment more intuitive, affordable, and frictionless."
Cloud TV co-founder & COO Abhijeet Rajpurohit said, "We’re thrilled to partner with DishTV Watcho under CloudTV Bundle, making premium entertainment more accessible than ever. With Watcho’s vast content library now integrated into 200 plus TV brands, over 12 million viewers can seamlessly access to top OTT platforms all through a single subscription.”
With Cloud Walker serving over 10 million users, this collaboration positions Dish TV Watcho at the forefront of India’s evolving connected TV landscape. As more consumers shift towards Connected TV (CTV), this move ensures that Watcho remains a key player in the industry.
