MUMBAI: Direct to home (DTH) operator Dish TV has signed up strategic alliance agreement with Jet Privilege Private Limited (JPPL) as a “Lifestyle Partner” for the JetPrivilege loyalty and rewards programme.

Under this alliance any JPPL member can get rewarded with JPMiles in case he buys a new connection or recharge. All JetPrivilege members will get rewarded with JPMiles whenever they subscribe to a new Dish TV connection. With every recharge, a JetPrivilege member would get rewarded with 300/750 JPMiles for every high definition acquisition and 200 JPMiles for every standard definition. Additionally, the members would earn an extra 2 per cent JPMIles if they recharge their account with a minimum of Rs 500.

Dish TV COO Salil Kapoor said, “As leaders in this category, it has been our constant endeavour to delight and reward our subscribers. We are pleased to join hands with Jet Privilege Private Limited. This is another positive step in building customer loyalty. With significant increase in TV viewership over the last couple of years, we are consistent in our efforts to make TV viewing a delightful experience for our customers.”                            

JetPrivilege managing director Manish Dureja added, “Staying true to our promise of creating unique and enriching experiences for our JetPrivilege members, we are pleased to welcome Asia’s largest DTH operator, Dish TV as our new Lifestyle Partner. With Indian consumers getting accustomed to the exceptional TV viewing experience on DTH, the partnership with Dish TV is a logical extension of the JetPrivilege programme. By subscribing for a DISH TV connection, JetPrivilege members will now have the added advantage of accessing premium quality digital entertainment as well as getting rewarded with JPMiles.”