MUMBAI: Keeping in mind the ever growing demand in music, direct to home (DTH) operator Dish TV has tied up with Hungama to launch Music Active, which will provide subscribers with music across 10 different genres.
The active service will enhance Dish TV’s portfolio in the field of value added services (VAS) and provide unlimited music to its subscribers.
Catering to the need of Bollywood music lovers and other streams of music such as devotional, western, and pop music Music Active will have a mix of Bollywood hits and Bollywood retro. Simultaneously reaching out to the music lovers of other genres, Music Active will also have international hits, international classics, devotional, ghazals, Bhojpuri, Kannada, Tamil and Carnatic hits.
Customers of the active service will be able enjoy uninterrupted music unlike music channels. Music Active is completely ad free. Another important advantage for music lovers would be that unlike music apps, there will be no buffering of songs leading to steady entertainment.
The service while will be free from 27 August to 6 September, it will then be made available at an introductory price of Rs 35 till 31 October and will be priced at Rs 45 starting 1 November, 2015. The audio service can be availed by giving a missed call on 18002700096. Music Active will be available on channel number 671 on Dish TV.
Dish TV chief operating officer Salil Kapoor said, “Being a pioneer and market leader, it has been our constant endeavour to make television viewing a wholesome experience for the entire family and to increase affinity with our audiences by providing them the choice of content they would like to watch. Dish TV has always taken the lead in enhancing the value proposition and believes in providing the maximum and the best in entertainment to its subscribers. We are delighted to tie up with Hungama for launching Music Active, with the launch of Music Active, we are continuing with our legacy of offering another unique service for our consumers who are inclined towards music and will have this great opportunity to enjoy music of all genres in the close comfort of their homes.”
Hungama.com CEO Siddhartha Roy added, “Music Active co-launched by Hungama and Dish TV will bring uninterrupted and ad-free music to subscribers. We are proud to associate with the DTH service as we bring subscribers their favorite music across 10 different genres ranging from Bollywood, regional, devotional to international, etc. I am certain that Dish TV subscribers will enjoy grooving to Bollywood, regional and international music’s most popular hits and retro tracks only on Music Active.”
