MUMBAI: Who says you can’t teach an old box new tricks? In a bold leap that’s both tech-savvy and eco-conscious, Hungary’s leading TV provider One Hungary has rolled out a major upgrade to its OneTV service without replacing a single set-top box. That’s right: legacy devices, some over ten years old, have been brought back to life with an all-new next-gen interface, delivering a streaming experience that rivals the flashiest new gear.

The revamp, delivered in partnership with 3 Screen Solutions (3SS), brings the award-winning 3Ready platform to more than 400,000 households across Hungary. The result? A sleek, intuitive UI, seamless content discovery, personalised recommendations, and access to big-league apps like Netflix, Prime Video and Youtube all from the comfort of those trusty old black boxes gathering dust under TV stands.

3SS  managing director Kai-Christian Borchers said, “We are delighted with the achievement to migrate One Hungary’s customers onto the new One TV service platform. We offer huge congratulations to One Hungary for accomplishing this project that demonstrates commitment to innovation, and to providing the best possible service to customers, new and old.”

Sagemcom senior executive VP for audio video Solutions Business Unit Olivier Taravel said, “We are extremely proud that One Hungary selected the Sagemcom platform to deliver its next-generation OneTV service to Hungarian subscribers. We look forward to our ongoing collaboration with 3SS to help One Hungary enable consumers to enjoy a truly world-class entertainment service.”

One Hungary, part of the telecom giant 4iG Group, is in the final stages of consolidating four major service providers under one umbrella. The move marks a massive infrastructure evolution and positions the group as Hungary’s second-largest full-service telecom player. The OneTV upgrade is a centrepiece of that transformation, proving that good tech can be good for the planet too.

Technical wizardry aside, the platform also taps into NAGRA’s OpenTV Video Platform and security stack, enabling OneTV to act as a super-aggregator blending live TV, OTT, catch-up, and SVOD into one unified playground. Throw in support for regional favourites like RTL+ and HBO Max, and you’ve got a service that speaks fluently to local and global tastes alike.

The magic behind the scenes includes LightningJS, a lean, responsive UI framework optimised for low-spec devices and a Sagemcom hybrid STB built around Broadcom's 72604 chip. It’s fast, flexible, and fully future-ready.

So next time your telly feels a little dated, don’t bin the box just reboot it. As OneTV proves, the future of television doesn’t always mean starting from scratch. Sometimes, it’s just about thinking inside the box.