MUMBAI: Direct to Home (DTH) operator Tata Sky has strengthened its top level management team. The company has brought on board Pallavi Puri as chief commercial officer (CCO) for commercial function and Malay Dikshit for communication function. After the exit of Tata Sky CCO Vikram Mehra, the post was vacant, since August 2014.

Confirming about the development to Indiantelevision.com Tata Sky CEO Harit Nagpal says, “We have appointed people in his place. We have Pallavi Puri who has come on board for commercial functions and Malay Dikshit who has joined us for communication function.”

Mehra had quit the company in August last year. He then moved on to Saregama as its managing director. Puri is an alumnus of Narsee Monjee Institute of Management Studies. She began her career with Blow Plast in the area of product marketing. She then joined Hutchinson Max Telecom. Her previous stint was with Vodafone India where she was the VP-VAS. Puri and Dikshit took charge last month.

The appointments come at a time when Tata Sky recently launched its 4K set top box ahead of this year’s ICC Cricket World Cup 2015. This is to ensure that cricket and sports enthusiasts are well in time to own Tata Sky 4K STBs to witness the cricketing extravaganza for the first time in 4K picture quality. The launch plans were unveiled in July last year when Tata Sky showcased the first ever live FIFA World Cup quarter final match in 4K.