The three member high-level committee appointed for the restructuring of Prasar Bharati has finally submitted its report to the government after much delay. The committee consisting of Discovery Channel managing director Kiran Karnik, marketing guru Shunu Sen and Infosys chairman NR Narayan Murthy have suggested some radical reforms for Prasar Bharati to face the new economy.
According to the committee Prasar Bharati, with its available infrastructure should make the most of convergence opportunities. For this purpose, it was recommended that it should set up another division in addition to Doordarshan and All India Radio. The New Media division will look after the convergence opportunities, DTH, Interactive TV Internet space and Digital terrestrial broadcasting.

The panel also suggested that Doordarshan should tie up with MTNL to make foray into Internet services. The tie up could also spread to various other states in alliance with Department of Telecom Services.

The process for modernisiation already seems to have started with Doordarshan talking to various international media companies like BBC, CNN, AOL etc for delivery of content through the Net and also digital broadcasting. It is also believed to have struck a deal worth Rs 1 billion with Kerry Packer wherein it has sold airtime rights in the time slot of 7 p.m. to 11 p.m. on DD1.

It‘s May and as reported earlier in Indiantelevision.com‘s special report the Tara Marathi channel has gone on air. This means that there is one more major player in the Marathi regional channel arena other than Zee‘s Alpha Marathi, Prabhat and DD‘s Shayadri.
The Tara (Television Aimed at Regional Audience) group of regional channels is owned by Rathikant Basu promoted Broadcast Worldwide. The channel was officially launched yesterday - 19 May 2000.

The channel boasts of an interesting lineup of programming which will be as diverse as general entertainment, news and current affairs and educational programmes. It has tied up with BBC for educational programming software. The channel claims that it will have a balanced mix of movies and Marathi plays. It has also roped in celebrities like Sachin, Laxmikant Berde, Ashok Saraf and the likes to appear in various programmes on their channel.

Broadcast Worldwide has also initiated a a wide based research programmes for its channels (Read: Broadcast Worldwide initiates broad based research programme). The research which will be done with the help of IMRB is supposed to be first of the kind to be carried out by any channel in India. The main purpose of the research is to understand the viewers aspirations and demands.

Alarmed by the growing reach of private satellite channels, Doordarshan is finally getting its act together and is looking to increase the penetration of DD-2, or DD Metro as it is known, to almost 40% of national network.
For this purpose it has commissioned a total of 30 new terrestrial transmitters over a period of next three months. According to Prasar Bharati, the high power transmitters will increase its penetration by over 130 million viewers. It has also commissioned new low power transmitters which will increase its penetration by another 2 million.

Besides this Prasar Bharati has also issued notices in newspapers inviting tenders for the hauling down of its existing VHF Band III Ant. System and hauling up of new VHF Band III antenna system for DD-2 Transmitters at Raipur, Nagpur, Indore and Bhopal.

All you "Friends" lovers here‘s an interesting fact which will tell you that it ‘really pays‘ to be good friends - pun intended.

The cast of Friends, which will enter into its sixth season, have negotiated a deal with NBC which could well be one of the highest paying deals per episode.

According to the new two-year contract, the cast of Friends, which includes David Schwimmer, Lisa Kudrow, Matthew Perry, Jennifer Aniston, Courteney Cox Arquette and Matt LeBlanc, will be getting a package of $750,000 per episode. This is a raise from their $125,000 five-year deal which they signed in 1996. The actors were negotiating as a group for a package of $1 million per new episode.

In addition to the flat rate, the stars of the series will see their share of lucrative syndication rights double from a half point to a full point, according to industry sources. The deal assures NBC of an anchor for its Thursday night showcase through the 2002 television season.

As part of its integrated marketing initiative, Cartoon Network will be premiering its on-ground promotional event for the Asia Pacific region, Cartoon Network Super-Size Cinema, in Mumbai on 20 May, 2000.
The event will be divided into two sections: first will be the screening of Cartoon Network originals, Cartoon Cartoons, on a giant 35-foot screen. The second will be an interactive session which will include fun & games and contests.

The event will cover other two metros namely Delhi and Chennai at a later date.

According to Christine Fellows, VP, Cartoon Network Asia Pacific, "This is the first time Cartoon Network Super Size Cinema has ever been launched in any country outside the US. The X-Treem Toon Challenge is an innovation that has been specially designed for India and this is its world premier."