• Shop 24 Seven on month-long promo drive

    Submitted by ITV Production on Dec 29, 2001
    indiantelevision.com

    Nearing two months on air, Shop 24 Seven, the media commerce venture of the Hinduja Group?s convergence arm HTMT and US-based Planet E-Shop, has launched a month-long promotional campaign involving print and outdoor activities to increase awareness about the channel.

    Rs 6 million has been budgeted as promotional expenses for the next month which will mostly focus on Mumbai where 65 per cent of actual sales are being recorded, according to an official spokesperson.

    The channel, which started beaming on 8 November was earlier being promoted solely on Hinduja group?s InCable Net and movie channel CVO.

    The official said talks were on with other MSOs to expand the channel?s presence beyond the 12 cities where InCable has a presence.

    Commenting on the delivery sytem in place, she said all merchandise was located at one warehouse in Mumbai from where it was lifted by Skypak Couriers. While it?s still early days the fact that most purchases are being made in Mumbai indicates that warehousing outlets need to introduced be introduced in more cities for the concept to have a broad-based appeal. Delivery time for products in Mumbai takes up to three days while for other places it can take up to eight days, the official admitted. Pagepoint is the call centre that handles calls which currently number 500 to 750 a day.

    Queried as to whether any particular time band had been identified where there were maximum purchase orders, she said it was in the 7-10 pm prime time band.

    The free to air channel will start selling western products from next year. The spokesperson said that jewelry is the product that is number one in terms of popularity. This is interesting because traditionally jewelry has never been high on a teleshopping product list. Novelties and collectibles are another fast-moving line, she said.

    Technical Specifications:
    Channel Tuning info: Thai Com 3 at 78.5 Degrees East
    Symbol: 13.333Msysm/sec
    FEC: 3/4 Vertical
    Video PID: 3200

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  • Shop 24 Seven on month-long promo drive

    Nearing two months on air, Shop 24 Seven, the media commerce venture of the Hinduja Group's convergence arm HTMT and

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  • Asterix to add muscle to Sabe TV's toon band

    Submitted by ITV Production on Dec 29, 2001
    indiantelevision.com

    The Gauls are coming to your drawing room. For the first time in Indian TV history, Asterix and his band will regale generations weaned on the antics of the merry Celtic warriors.

    Sabe TV will start airing Asterix the Gaul, the cartoon series, from 31 December on weekdays. Asterix follows in the wake of Turtle Island, with which Sabe made a foray into toon programming from 19 November this year with a special band, Toon Time. Targetting kids in the 7 to 7:30 pm band, the channel claims to have notched up TRPs that hovered over 4 for the band from the first week itself.

    Asterix, Obelix, the rest of the Gauls as well as the invading Romans will speak in Hindi on Sabe, though. Their fun filled adventures that filled those large sized comic books will now fill the small screen in animation as the Romans end up getting beat at their own games by the canny little warriors at the end of each half hour episode.

    For those who came in late, Asterix and Obelix are two boisterous Gauls who live in a village that is the last French village holding out against the might of the Roman Empire. Protected by the village druid Getafix?s magic potion that gives Asterix superhuman strength, all of the most perilous missions are entrusted to Asterix. He is a clever and levelheaded warrior but knows when brawn is better than brain.

    Sabe has so far managed to rope in interesting shows in the toon band, with Turtle Island (also dubbed in Hindi) too making its first appearance on Indian soil on the channel. It?s now time to watch if Goscinny?s classic Celtic series will give Sabe the much needed edge over its rivals.
     

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  • Asterix to add muscle to Sabe TV's toon band

    The Gauls are coming to your drawing room.

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    When Zee TV announced its relaunch in August group broadcast CEO Sandeep Goyal had stated that what the Indian viewer

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