Paul FitzPatrick has taken over as executive vice president and chief operating officer of Crown Media Holdings, Inc. from 10 October.

Crown Media Holdings owns and operates pay television channels, prominent among them being the Hallmark Channel. FitzPatrick, who was chief operating officer of Crown Media United States, which operates Hallmark in the country, replaces Lana Corbi, who last month was named president and chief executive officer of Crown Media United States.

FitzPatrick will oversee the development and creation of new channels, business development, business affairs, human resources and network information systems world-wide on behalf of Crown Media Holdings. Based in New York, Mr. FitzPatrick will also retain the responsibility as head of distribution for the Hallmark Channel U.S., which he formally joined in 2000.

Australian born FitzPatrick was earlier COO of the Golf Channel, the first single sports genre cable network, where he was responsible for overseeing programming, production and network operations, distribution, marketing, advertising sales and information systems.

FitzPatrick has also been president and chief executive officer of NewsTalk Television, a company he founded in 1988 and launched in 1994. Certain assets of the channel were acquired by MSNBC in 1996.

Continuing its push to localise content for India, kids‘ channel Cartoon Network is looking at acquiring the television rights to more properties similar to its recent aquisitions of two animation films: Pandavas - The Five Warriors and Sinbad - Beyond The Veil of Mists. Produced by Chennai-based Pentamedia Graphics Limited, the series had their Indian television premiere on Cartoon Network in September.

"We are in discussions with a number of animation producers in India but nothing has been finalised as yet," Jennifer Fletcher, senior V-P, ad sales, Turner Entertainment Networks Asia, said.

Fletcher, who was in Mumbai for a meeting of Turner‘s ad sales team, spoke to indiantelevision.com on Tuesday. She said it was the localisation effort that dictated the increase in Hindi programming on the channel which currently stands at nine hours a day. For the southern markets, Cartoon Network provides two hours of programming in Tamil.

And emphasising how important India was to Cartoon Network, Fletcher pointed out that 50 per cent of the toon channel‘s advertising revenues across Asia came from India. Queried as what were the expectations on the ad sales front for the year, Soumitra Saha, VP ad sales, said that even after factoring in inflation, Cartoon Network expected to see a 10 per cent revenue growth this year. Though Saha refused to give any numbers, industry estimates indicate that ad revenues this year will be in the region of Rs 220 million.

Queried as to what the channel had lined up for Diwali, Saha said a Dream Diwali promotion was currently on which would give 250 kids the chance to meet their favourite toon characters, among other things.