It‘s been a busy week for the young team at Singapore and now India-based digital music distributor Soundbuzz. On 19 May, the company announced a clutch of deals with Indian music companies Tips, BMG, BMG Crescendo, Virgin Records, Lahiri Music, Times Music and Archies Music, giving it access to a library of more than 50,000 songs ranging from Tamil, to Hindi film to Indipop for distribution in the digital domain.

Today, Soundbuzz - founded by ex-MTV professionals Sudanshu Sarronwala and Shabnam Melwani, and Simon Lower and Justin Reis in Singapore - announced a strategic partnership with B4U Television Networks India in which the two will be working together on three main areas: CD compilations and enhanced CDs, events & contests and a television programme.

Soundbuzz‘s investors include Creative Technology (makers of the Soundblaster card used in most multimedia PCs), the Singapore Government, the Chairman of Singapore Telecoms and EMI Recorded Music.

For the CD compilation, Soundbuzz, B4U and select labels will work together to produce a CD with a unique feature - hidden, encrypted songs in addition to the regular songs. These tracks can be purchased when consumers put these CD‘s into their computers. The compilation will be promoted on B4U.

For events and contests, Soundbuzz and B4U will collaborate to organize events and contests involving various international and local acts. B4U will be Soundbuzz‘s television, promotional and advertising partner for these events and contests." Soundbuzz‘s and B4U‘s partnership around the last activity centres around the production of a TV programme with the former being the web-based interactive partner. The interactivity will allow for music downloads and contest participation. Says Sudhanshu Sarronwala, co-founder/CEO, Soundbuzz: "Media is a critical element in music promotion and this strategic partnership with B4U will allow for the labels and B4U to entertain their audiences with an interactive edge."

Sudanshu ‘Suds‘ Sarronwala: Creating a buzz in the Asian and Indian music and TV biz

Ravi Gupta, CEO B4U Television Networks, confirmed that the agreement with Soundbuzz allows for the promotion of music as well as providing an interactive element to its viewers.

A day after the industry‘s nyet to Prasar Bharati‘s efforts to attract bidders for Doordarshan‘s Metro, a leading business daily reported that the pubcaster was planning to offer the 7:00 PM to 10:00 PM prime time band without any minimum floor price. However, sources in Delhi said that while DD officials were open to the idea of a reduction in the base bid they were unlikely to accept a zero sum situation.

Sources said an official announcement would be made in the next two days, probably through advertisements in newspapers.

A possibility that has been thrown up is of DD producing and marketing programmes on its own but this seems an impractical option. What could happen is that DD reverts to the old system where a particular time slot is thrown open either to producers for bidding or a producer approaches the pubcaster with a programme for a time slot on an air time barter basis. (Here the air time sales are looked after by the producer and the rights to the programme are also with him/her.)

Asked for HFCL-Nine Broadcasting‘s reaction in the light of the the possible changed circumstances, an official spokesperson said there was nothing further to add to the statement CEO Ravina Raj Kohli had put out yesterday.

Partha Sinha, senior vice-president marketing, Zee Telefilms, said: "We will have to make a fresh reassessment if the reports are true but it‘s too soon to make a definitive comment."

Star India CEO Peter Mukerjea said he would prefer to wait for official word from Prasar Bharati. "At the moment it‘s all too speculative," he said.

Markand Adhikari, vice-chairman and managing director, Sri Adhikari Network Ltd, a DD content provider, said that he was in favour of the half hour time slot air time barter system, rather than larger time bands being blocked up by a single player, so that everyone operates "under a level playing field."

Interestingly, senior Doordarshan officials are reported to be against any re-negotiation with HFCL-Nine Broadcasting on the issue of giving an extension to the existing contract.

The Kerry Packer-backed outfit had last year bagged the prime time slot of 9:00 PM to 10:00 PM for Rs 1210 million. HFCL-Nine?s annual contract ends in September for the 7:00 PM to 9:00 PM slot and October for the 9:00 PM to 10:00 PM band. The minimum floor price in the new bids for the three-hour prime time band were put at RS 975 million.