Adwired helps advertisers make money out of TV commercial reselling
US-based company Adwired is making a push with its online content and payment management solution for TV commercials.
Child star to anchor kids band on Sahara
Hindi Entertainment channel Sahara TV is sprucing up its one-hour children‘s band with new shows set to launch. 
The kids band, called Just Kids, will be presented by child star Yash Pathak seen recently in the film Rahul as well as the Pepsi commercial alongside "Bollywood badshah" Amitabh Bachchan. Using a child celebrity as an anchor will increase the interactive element on the show, Sahara TV vice-president (publicity, promotions & PR) Priya Raj said.
Just Kids has been slotted between 6 pm to 7 pm Mondays through to Saturdays. On Sundays it is from 6 pm to 6:30 pm as there is a weekly film that is telecast from 6:30 pm onwards.
Just Kids presents two daily half-hour shows Mondays to Saturdays - Legend of Zorro (6 pm to 6:30 pm) and Christopher Columbus. In the Sunday slot is Denver the last Dinosaur.
Just Kids is set to premiere on 3 June, Sahara TV vice-president (publicity, promotions & PR) Priya Raj, said. He, however, pointed out the launch might be a week earlier (27 May) if everything was in order.
June will see the channel celebrating another major landmark. The critically acclaimed Haqeeqat, based on true-life incidents of human rights violations, completes a year on air on 17 June, Priya Raj said.
June was also supposed to see the launch of two other shows - Shubh Mangalam Savadham, a thrice-weekly sitcom, to air at 7:30 pm Mondays, Tuesdays and Wednesdays and Fateh, a reality based weekly one-hour show profiling Indian war heroes, will air Fridays at 9 pm. The launch of both the shows has been pushed forward to July, Priya Raj said.
