• MTV

    MTV India denies brawl with Siticable over Nickelodeon

    Nov 29, 2000

    MTV India chief Alex Kuruvilla has denied the news item on indiantelevision.com that his company is having problems w

  • Willow

    Willow days are back on SET Max

    Nov 27, 2000

    SET Max is wooing audiences with live cricket again. 

  • Nine Gold claims major gains

    Submitted by ITV Production on Nov 24, 2000
    News Headline

    The Kerry Packer HFCL joint venture Nine Broadcasting claims to have lifted the sagging fortunes of DD?s Metro channel as per recent TAM ratings. A news release issued by it says it has achieved consistent growth since its launch 60 days ago. From the launch week high of 5.2, the TRPs have reached a recent high of 9.6 during the 5 - 11 November week, claims the broadcaster.

    Additionally, Nine Broadcasting claims that the recent surge in DD metro?s ratings has dampened the rapidly improving fortunes of Star Plus. The ratings which were already on the rise have supposed to have recieved a boost after the Helen concert on Nine Gold, thus grabbing a sizable cable and satellite audience. DD Metro, it says, has surged ahead of Star Plus to take the leadership position with a 70% increase in the average of the top 10 slots across this segment. (Refer to Graph 1) in the SEC AB segement. The figures for SEC A along are even more impresssive: the growth is 82 per cent since the launch (Refer Graph 2).

    Across all SEC?s and all TV household?s, the average of the Top 10 DD Metro shows is more than double that of the other satellite channels, claims Nine Broadcasting. DD National follows in close second. (Refer Graph 3).

    The channel claims that post-Helen the ratings had increased by one percent equivalent to an 108% increase. (Refer Table 2).

    Programming such as Kundali, Dushman, Zindagi Milkar Bitayenge and Nargis amongst others, are claimed to be the reason behind the sucess of Nine Gold on DD Metro. This phenomena cuts across all SEC segments (Refer Graph 4).

    ANNEXURE - SUPPORTING DATA
    The Helen concert was introduced in the seventh week
    Table 1

    City
    Week
    1
    week
    2
    Week
    3
    Week
    4
    Week
    5
    Week
    6
    Week
    7(H)
    Week
    8
    Week
    9

    Mumbai
    4
    5.5
    3.5
    4.7
    4.5
    5
    3.9
    4.9
    8.2
    Delhi
    11.6
    10.4
    18.1
    13.1
    14.4
    15
    13.4
    15.6
    18.5
    Calcutta
    8.4
    11.2
    12.4
    10.2
    9.5
    10.3
    11.5
    11.8
    12.4
    Kanpur
    11
    11.4
    13.5
    10.4
    13.6
    11.6
    11.1
    14.3
    19.1
    Ahmedabad
    8.2
    8.7
    8.7
    10.1
    13
    11
    9.9
    13.2
    13.3
    All centers
    3.1
    3.6
    4.4
    3.7
    4.2
    4.3
    4.1
    4.8
    5.9
    All minus South
    4.1
    4.7
    6
    5
    5.5
    5.8
    5.6
    6.8
    7.6
    TRP Cities
    5.2
    6
    7.4
    5.8
    6.2
    6.8
    6.2
    7.5
    9.6

    GRAPH 1

    GRAPH 2

    Back to top

    GRAPH 3


     

    TABLE 2

    City
    Week
    1
    Week 2
    Week 3
    Week 4
    Week 5
    Week 6
    Week 7(H)
    week
    8
    Week
    9
    Prior Helen
    Post
    Helen
    % increase
    Mumbai
    1.7
    1.1
    1.1
    1.3
    1.6
    1.6
    1.4
    1.7
    3.5
    1.4
    2.6
    		 85.7
    Delhi
    1.6
    1.4
     
    1.8
    1.9
    2.5
    1.6
    2.3
    5.0
    1.8
    3.7
    		 102.8
    Calcutta
    0.3
    1.5
    0.3
    0.3
    0.3
    0.8
    1.6
    1.1
    3.1
    0.7
    2.1
    		 188.2
    Kanpur
    0
    1.1
    1.9
    0.7
    1.4
    2
    1.9
    2.2
    3.4
    1.3
    2.8
    		 117.8
    Ahmedabad
    5.1
    3.9
    4
    3.5
    4.2
    5.7
    3.4
    5.5
    6.6
    4.3
    6.1
    		 42.1
    All Centers
    0.5
    0.6
    0.7
    0.4
    0.6
    0.6
    0.4
    0.8
    1.6
    0.5
    1.2
    		 121.1
    All minus South
    0.9
    0.9
    1.1
    0.7
    0.9
    1.1
    0.8
    1.3
    2.4
    0.9
    1.9
    		 102.3
    TRP Cities
    0.8
    0.8
    1.2
    0.7
    0.9
    0.8
    1
    1.2
    2.5
    0.9
    1.9
    		 108.9

    Graph 4

     

     

  • Nickloadeon

    High noon drama over Nickelodeon distribution

    Nov 24, 2000

    A major brawl has broken out between Zee TV-owned Siticable and the management of Nickelodeon, the Viacom-owned kid's

  • High noon drama over Nickelodeon distribution

    Submitted by ITV Production on Nov 24, 2000
    News Headline

     major brawl has broken out between Zee TV-owned Siticable and the management of Nickelodeon, the Viacom-owned kid?s channel launched in India last year. The reason: the latter?s discontent about how the channel is being distributed by Siticable in India. Apparently, the pay TV service has managed to get a cable TV penetration of less than 3-4 million, and a paying subscriber base less than one tenth of that.
    The Nickelodeon Singapore office has been working on handing over the management of the business to MTV India. The details of the distribution deal will become clearer in the next two months. According to sources within MTV, the company would like to distribute the channel on its own as its management feels it has built up enough of a relationship with Indian cable operators. MTV India managing director Alex Kuruvilla believes that his company has enough strengths in distribution to take on independent channels outside of the Viacom network and distribute them in India.

    The problem as far as the kid?s channel is concerned, according to sources, is that Nickelodeon and Siticable are bound together by a five year agreement. Of this just about a year has been completed. And there is no way Siticable will give it up easily. MTV India is just as determined to distribute it itself. The battle therefore may have just begun.
     

  • Nine Gold claims major gains

    Nov 24, 2000

    The Kerry Packer HFCL joint venture Nine Broadcasting claims to have lifted the sagging fortunes of DD's Metro channe

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