MUMBAI, July 23rd, 2013: Simplify360, a market leader of Social Marketing solutions for Customer organizations today announced a strategic partnership and alliance with Ridgehead Software, an industry leader in developing and integrating customer contact solutions. The partnership is poised to take knowledge management and customer service to the next level.

The partnership would enable customers to move away from the need to remember the company phone numbers, by combining Simplify 360?s big data analytics and in-premise CRM Integration solution with Ridgehead Software?s specialities in Knowledge Management and CRM s.

Traditionally, customer care organizations are single faceted in their dealings with customers, engaging with their clients in traditional channels such as: phone, email, chat and web interactions. Companies take great pride in sharing their customer satisfaction scores with their customers and boasting about their quality scores, handle times, first call resolution, and other semi-important metrics based on traditional channels.

With the abundance of chatter on social networks there is a challenge on what customers are saying to a company, not about the about the company. Companies that ignore this dialog are running the risk of deluding themselves as. It is critical to observe both direct active interactions as well as the passive conversations that take place regarding their products, services and offerings.

Simplify360?s Social Media solution allows companies to listen to what their clients are saying, analyze the results and proactively act on what people are saying about you. Combining strengths, Simplify360 and Ridgehead Software are taking knowledge management and customer service to the next level. Information managers meet information scientists!

Bhupendra Khanal, CEO, Simplify360 on the partnership said that: ?The next generation customer care organization is going to be totally customer-centric. Companies can no longer hide from what customers are saying about them. Customer Service is the new marketing arm of a company?.

?The CRM Market is set to grow to 36 billion by 2017 according to Gartner and SAAS based solutions to contribute to 40% of this number?. He added

Simplify360 has a presence in the United States, India, The Netherlands, Korea, Nepal and Malaysia. Besides English, the tool also provides its Sentiment Analyser in Japanese, Spanish, Portuguese, Korean, Dutch, Bahasa Malaysia, Chinese(Cantonese & Mandarin), Bahasa Indonesia and Thai

MUMBAI July 2013: Various songs under Sony Music?s catalogue have created waves throughout the year 2012. The songs have not just topped almost all the best charts but have also won accolades at the prestigious Filmfare Awards South 2013. Ranging across Tamil & Telegu, the movies Eega, 3, Kumki, Vazhakku Enn 18/9, OKOK to name a few, associated with Sony Music, were appreciated at the awards function with as many as 17 awards across categories.

Eega lead the Filmfare Awards by bagging a total of 5 awards. The film picked up trophies for Best Film, Best Director, Best Actor (Female), Best Actor in a Supporting Role (Male), Best VFX. The best music under the Tamil category was crowned to D Imman for Kumki. The best lyrics were given to Anantha Shreeram (Yedhi yedhi) (Yeto Vellipoindhi Manasu) (Tamil) and Yugabarathy (Solithaley) (Kumki) (Tamil). The viral sensation Kolaveri Di continues to gather success with Dhanush receiving the Best Playback Singer (Male) and NSK Ramya receiving the Best Playback Singer (Female) for Neethane En Ponvasantham.

Commenting on the same Ashok Parwani, Sony Music Head, South, said ?We extend our gratitude to all our music fans because of which this journey turned out to be a successful one. Sony Music is also proud to be associated with films which have made it this big on the large screen. Like last year, we wish to achieve many more such milestones in the future?.

The other notable awards were: Technical Awards Best VFX ? Eega (Tamil), Debut Awards Best Debut (Male) - Udhayanidhi Stalin (Oru Kal Oru Kannadi) (OKOK) (Tamil)

In 2013, Sony Music has acquired the music rights of promising movies like Thalaivaa, Maryan, Vanakkam Chennai, Kadal, Ethir Neechal, Ajith 53rd (Untitled), Udhayam NH4, Kedi Billa Khilladi Raanga, Varuthapadatha Vaalibhar Sangam, Kochaadaiyan, Biriyani, All In All Azhagu Raja, Shankars ? Ai, Endrendrum Punnagai, Yaan to name a few.

MUMBAI, July 17th, 2013: EPIC, India?s first genre specific Hindi entertainment channel, that will offer content centered on Indian history, mythology and folklore, is gearing up for an unparalleled launch slated for August 2013, subject to regulatory approvals. EPIC, an entertainment channel with a new found perspective on Hindi content, has collaborated with specialized creative and communication agencies to initiate a comprehensive launch campaign that is designed to excite, engage and connect with audiences through multiple touch points.

IContract, a part of Contract Advertising and the WPP Group, has been appointed to manage the creative and brand building duties for the channel; while Madison Media has been assigned the media buying and planning mandate.

MSLGROUP, a specialty communications and engagement network, has been handling the channel?s Public Relations, while Jack in the Box Worldwide, the content-for-brands arm of Bang Bang Films, India?s international production company has been selected to manage all digital communication for EPIC.

Epic?s agency decision comes after a month long process of agency pitches for each of the mandates. Commenting on these partnerships, Ms. Aparna Pandey, Business Head, EPIC said "EPIC is a differentiated channel that will present meaningful entertainment against an innovative backdrop. Therefore, we were searching for partners who would exemplify fresh and enlightening approach in ideas and thought process. There was so much of creativity in all the agencies we met; however our selected partners had something different to offer, which appealed to all of us at EPIC. We are confident that our brand will be portrayed exactly like we perceive it, with the help and support of our partner agencies"

Mr. Rana Barua, COO, Contract India says "I am excited that the management of Epic Television Networks has entrusted iContract with their trust and faith in launching the channel in the country. iContract is one of our key offerings which merges the world of Digital, Experiential and Mainline with powerful and effective media neutral ideas and am confident that the launch will be successful".
Ms. Vanita Keswani, COO, Madison Media Sigma says, "We are delighted to be helping India?s first digital channel with their launch strategy in the dynamic digitizing cable TV scenario and we are looking forward to a long and mutually beneficial relationship".

Speaking on the win, Prashanth Challapalli, Business Head, Jack in the Box said, "Epic is a completely new genre of programming in the television entertainment space. India has a rich history and the possibilities of telling these stories in the digital medium is really exciting. Our mandate is to create awareness and more importantly relevance for the brand in the online space".

The launch of EPIC is a significant milestone in the Indian media landscape, as it pioneers the opening of a new category in Hindi entertainment, termed as ?segmented?. EPIC will have action, drama, comedy, supernatural and narrative non-fiction content, set against Indian historic and mythological eras. The stories will be innovative with high production quality and a distinct look & feel that will appeal to both men and women. EPIC will be the only channel to have shot at real locations in HD. Many well-known production houses will be producing shows for the channel. The programming strategy will contain a mix of fiction shows, narrative non-fiction shows, short form content as well as films at launch.