• Cartoon Network and the LEGO group reveal groundbreaking IP development with the new Mixels franchise

    Submitted by ITV Production on Jul 23, 2013

    Mumbai, July 23, 2013: Cartoon Network and The LEGO Group announced today that they will jointly produce an unprecedented new global entertainment franchise. Launching in 2014, Mixels is the next franchise in integrated family entertainment from two of the world?s leading experts in youth engagement. The new venture will feature animated content (primarily shorts), a rich digital gaming experience, a collectible building toy concept and more.

    Animated content will air on Cartoon Network and on www.cartoonnetwork.com, featuring the colorful Mixels creatures that can mix and combine with one another in creative and unpredictable storylines. A collectible portfolio of low-priced mini building sets will launch in three waves in 2014 and an app-powered gaming experience will engage fans in a deep mobile game that will cover the sprawling world of Mixels.

    Mixels was developed through a true collaboration between Cartoon Network, a leading global kids entertainment company, and The LEGO Group, globally renowned for its heritage of quality, creative play experiences. The two companies joined forces when Cartoon Network Studios had an interest in creating original content based on the inherent open-ended values of LEGO? play, at the same time that The LEGO Group was exploring a new concept involving small creatures ? and Mixels was born. The property was developed by a multinational team of content innovators, designers and animators ? from Los Angeles to Atlanta to San Diego to Connecticut to Denmark.

    ?This is the next step in the evolution of Cartoon Network Studios and the way we develop original IP,? said Rob Sorcher, chief content officer, Cartoon Network. ?Bringing together world-class animators and game developers with LEGO content and product design teams at the earliest stages of creation proved to be an energizing collaboration, showcasing the creative strengths of both brands.?

    ?Our relationship with Cartoon Network has really evolved and they have been really great, supportive partners who share our passion for children,? said Jill Wilfert, vice president licensing and entertainment for The LEGO Group. ?After working closely with them for the last few years, it is obvious that they truly understand and fully embrace our brand and our core values, so we are thrilled to embark on this new journey to develop and deliver a highly creative and fully integrated new experience with them.?

    ?Families today are engaged in many ways and want a seamless entertainment experience,? said Stuart Snyder, President and Chief Operating Officer for Turner?s Animation, Young Adults & Kids Media Division. ?The reach of all the Cartoon Network platforms combined with the different touch points of the beloved LEGO brand will enable us to create a fully integrated and rich experience from the very beginning.?

    Mixels will inspire new ways for young people to engage in immersive entertainment content that fuels sustainable, creative physical and virtual play. Fans and the audience will become creators and active participants in the process, creating new characters and content. This is a multi-format, multi-platform experience where a kid can join in anytime, anywhere.

    With this exciting new franchise, Cartoon Network Studios will drive all narrative, animation and digital content and Cartoon Network Enterprises will handle Mixels non-toy licensed merchandise. The LEGO Group will focus on Mixels toy design, manufacture and distribution as well as licensed LEGO Mixels publishing to support the property.

    Cartoon Network (CartoonNetwork.com) consistently is the #1 U.S. television network among boys 6-11. Currently seen in nearly 100 million U.S. homes and 194 countries around the world, Cartoon Network is Turner Broadcasting System, Inc.?s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for kids and families. In addition to Emmy?-winning original programming and industry-leading digital apps and online games, Cartoon Network embraces key social issues affecting families with solution-oriented initiatives such as Stop Bullying: Speak Up and the Move It Movement.

    The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world?s leading manufacturers of play materials for children. The LEGO Group is committed to the development of children?s creative and imaginative abilities. LEGO products can be purchased in more than 130 countries. For more information, visit www.LEGO.com.

    LEGO, its logo, the brick and knob configuration and the MiniFigure are trademarks of and ? The LEGO Group. All Rights Reserved.

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  • Madison Media wins media mandate for Epic

    Submitted by ITV Production on Jul 23, 2013

    MUMBAIi, July 23, 2013: Madison Media has just announced the win of India?s first genre specific Hindi entertainment channel EPIC. The account will be handled by Madison Media Sigma in Mumbai.

    EPIC is India?s first segmented Hindi entertainment channel that will offer content centered on Indian history, mythology and folklore. EPIC will have action, drama, comedy, supernatural and narrative non-fiction content, set against India?s historical and mythological past.

    Madison Media has been on an account winning spree, having recently won a host of new businesses including Raymond?s Apparel, Piramal Healthcare, Maxx Mobile, McCain Foods and Ruchi Soya.

    Says Ms. Vanita Keswani, COO, Madison Media Sigma, "We are delighted to be helping India?s first genre specific channel EPIC with their launch strategy, and we are looking forward to a long and mutually beneficial relationship".

    Says, Ms. Aparna Pandey, Business Head, EPIC, "With Madison?s expertise, we are sure to have the right delivery of our ideas through a robust media plan. We as a channel have many stories to tell and Madison has the means to deliver them to our audiences."

    Madison Media Group is India?s foremost media agency handling media planning and buying for blue chip clients including Airtel, Godrej, Cadbury/Kraft, ITC, General Motors, Marico, McDonald?s TVS, Levis, SpiceJet, Domino?s, Bharti AXA, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton Greaves, Dish TV, Times Television Network, Indian Oil, Enamor Lingerie, Gowardhan Dairy, Caf? Coffee Day and many others. The gross billing of Madison Media is about Rs. 3000 crores.

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  • Great Entertainment Value offer from Sun Direct with Cinema + Sports Pack

    Submitted by ITV Production on Jul 22, 2013

    Chennai, 22nd July 2013: Packing more entertainment value to its very successful Cinema plus package, Sun Direct, the leading DTH player in South India, on the eve of cinema plus completing two years, brings irresistible offers on this pack. With 130+ channels, Cinema + sports pack comes at a great value of just Rs. 185 per month.

    Cinema + sports offers:

    • Upto 5 sports channels on one pack with addition of 4 new channels: Star Cricket, ESPN, Star Sports and Star Sports 2.
    • Choice of 11 channels exclusively on DTH with Sun Direct.
    • Nonstop movies - around the clock with cinema club movies - in the 4 south Indian languages.
    • Option of recharge packs with effective price of Rs. 165 with 990 pack for 6 months. 
    • New Connections start at Rs.1890 for Standard Definition and Rs. 2,290 for Hi Definition. 

    Considering viewer satisfaction, Sun Direct has launched this new Cinema + Sports pack to address complete entertainment needs of subscribers with the inclusion of major sports channels. Commenting on this, Mr. Mahesh Kumar, MD of Sun Direct, said, "With these additional sports channels , we ensure there is a constant drive to provide better value and service to our subscribers. Redefining the entertainment quotient we also strive to deliver value for money offerings"

    Sun Direct has proved yet again that it is the best when it comes to reading customers? needs and tailor-making an offer that is hard to resist. These offers are open to both new customers as well as existing customers. Not stopping at this, Sun Direct also offers unlimited recording facility at no extra cost on all SD + and HD boxes.

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  • Live From the Console on July 27th features The Mavyns, a debut performance by The Bicycle Days & Your Chin - solo by Raxit Tewari

    Submitted by ITV Production on Jul 22, 2013

    MUMBAIi, 17th July 2013, : On its 2nd birthday, LFTC is all set to treat music connoisseurs with a plethora of the best indie music.

    The evening kick starts with Searching for Sugarman - a documentary film directed by Malik Bendjelloul, which details the efforts of two Cape Town fans, to find out whether the rumored death of American musician Sixto Rodriguez was true, and, if not, to discover what had become of him.

    Look out for a range of exhilarating performances followed by the documentary. It begins with Your Chin (electronica and indie-pop) solo project of Raxit Tewari, followed by a special debut performance by The Bicycle Days (psychedelic alternative rock). The night ends with an electrifying performance by the Mavyns (Rock / Folk Rock), who return to Live from the Console the 2nd time.

    So, don?t miss out on Live from the Console on Saturday, 27th July, 2013, 6.00PM onwards at the Recording Theatre, Mehboob Studio (Bandra West). Ticket Price: Rs.250/-

    LIVE From The Console Day/Date: Saturday, 27th July 2013 Venue: Recording Theatre, Stage 2, Mehboob Studio, Bandra (West) Time: 6:00 pm onwards Entry: Rs. 250/- Featuring: Mavyns (Rock / Folk Rock), The Bicycle Days (psychedelic alternative rock) & Your Chin (electronica and indie-pop)

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  • BBH India welcomes new addition to their leadership team: Arvind Krishnan to return as Managing Director

    MUMBAI: BBH India has announced a new addition to their leadership structure by bringing in Arvind Krishnan as managi

  • PostMyGreetings.com Announces Huge Discounts on Online Gifts This Festive Season

    Submitted by ITV Production on Jul 22, 2013

    July 22, 2013: PostMyGreetings.com (https://www.postmygreetings.com/), an online gifting portal based in Chandigarh, India has announced huge discounts on online gifts this Friendship Day and Raksha Bandhan. The website is offering 30% discount on teddies & mugs and a 15% discount on entire site. The huge collection of gifts at PostMyGreetings.com includes teddies, mugs, flowers, gift sets, customized cards and lots more.

    Use coupon code ?TEDDY30? to get a 30% discount on teddies, ?MUG30? for a 30% discount on mugs and ?PMG15? for a 15% storewide discount at PostMyGreetings.com.

    PostMyGreetings.com offers free shipping across India on all online gifts with no order minimums.

    The online retailer has also added new Rakhi and Friendship Day tabs on the website, with products segregated for the two important occasions lined up for the coming month. Look for online Rakhi Gifts and Friendship Day gifts at link

    Talking about PostMyGreetings? exclusive offers and features, Hitanshu Bhalla, the CEO of PostMyGreetings.com said,"Doesn?t it feel awesome to shower love on friends and siblings? Especially when it?s that time of the year when Friendship Day and Rakhi are just around the corner. With an open heart and a big smile, send gifts online to your loved ones with PostMyGreetings.com?s amazing offers. A storewide 15% discount, along with a whopping 30% discount on mugs and teddies offers you immense options to choose from. And guess what? You can even go a step ahead and customize your gifts with our very special feature, where we print the pictures of your loved ones on mugs and customize cards as you want them to be!"

    He added, "Usually, people consider customizing mugs and cards as a very cumbersome process, but it isn?t. At PostMyGreetings.com, customization is made very convenient with Facebook integration for adding photos to personalized greeting cards and mugs. Just integrate your FB account when you are importing pictures and we?ll take care of the rest."

    "It is always wonderful to amaze your loved ones and keeping that in mind we also offer midnight deliveries to surprise that special someone you have, at 12 in the night. So, even if you are far away, sitting in some other corner of the world, you can bring a lovely smile on your friend?s face and show them some love with superb gift offers at PostMyGreetings.com", concluded Hitanshu.

    PostMyGreetings.com (https://www.postmygreetings.com/) is a leading online gifts retailer offering a 15% storewide discount. Read more about discount offers on the website at: https://www.postmygreetings.com/offers.aspx

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