Mumbai, 16th July 2013: Kyoorius, which has been galvanizing the design community across India since 2006, today announced the launch of the 2013 edition of its annual conference - Kyoorius Designyatra. Zee Entertainment Enterprises Limited (ZEE), India?s leading television, media and entertainment company, is the presenting corporate partner for Kyoorius. Through its strong presence worldwide, ZEE entertains over 670+million viewers across 169 countries and was ranked the 9th most popular brand within a decade of itslaunch.

Kyoorius Designyatra, which figures amongst the top five annual design conferences across the world, has in the past featured inspiring designers from all over the world as speakers ? Kenya Hara, Paula Scher, Stefan Sagmeister, Wally Olins, Michael Johnson, Kyle Cooper, Martin Sorrell, Paul Belford, etc.

In its ninth edition, Kyoorius Designyatra 2013 will be held in Goa over three days from the 29th to the 31st of August 2013 and is estimated to be attended by over 1350 delegates including design professionals,creative and art directors, marketing heads, brand heads and students. Rajesh Kejriwal, CEO & Co-Founder of Kyoorius says ?attendance from ?clients? has consistently grown and we anticipate about 300 senior professionals this year.?

The theme for the 2013 edition is ?Create Change? which will push the envelope and challenge creative professionals to use design as a tool to create real change - change that?s beyond the aesthetic. Inspire them to defy convention and use design as a tool to create real impact - connecting with the audience visually and emotionally.

Alongside graphic expression, digital is rapidly becoming one of the most e_ective marketing and communication tools for marketers across the world and now in India. 2012 saw an entire day at Kyoorius Designyatra dedicated to digital. Zee and Kyoorius have today announced the launch of IAA Kyoorius Digiyatra in association with IAA - India Chapter.

Digiyatra will be held on the first day of the three day conference - 29th August and will feature some of the world?s best and most influential professionals from global social media giant Facebook to innovative digital marketers and designers to showcase where ?digital? is truly going. The day will be dedicated to building online platforms, experiences and content for consumer engagement.

This year?s Designyatra and Digiyatra will feature speakers including Tim Greenhalgh - Global CCO at Fitch, Margret Stewart - Director of Product Design at Facebook, Elizabeth McGuane - Content Strategy Director at LBi London, Jessica Walsh- Partner at Sagmeister & Walsh, KV ?Pops? Sridhar - CCO at Leo Burnett India and Subcontinent, Karin Fong - Director at Imaginary Forces, Natasha Jen - Partner at Pentagram, Laura Jordan Bambach from Dare UK, amongst many others.

Mr Bharat Ranga, Chief Content and Creative O_cer, ZEE said, ?Kyoorius Designyatra has always been a brilliant platform for connecting with the communicators of India, creating inspiration and fueling growth and change. We are glad to come on board as Kyoorius? corporate partner and support the development of creativity in marketing and communications for the nation - communication that can make a real difference.?

Speaking on the launch Rajesh Kejriwal, Founder CEO, Kyoorius said, "Kyoorius is delighted to facilitate the growth and development of the Indian creative, communications and marketing industry. We are gaining great momentum and greater support not just from the creative industry but rather the entire communications and marketing sphere. This year is special - we have some amazing partnerships and none more special than our partnership with Zee. Together, we would concentrate all our e_orts towards influencing the influencers with the agenda that they could ?create change?. And we hope to nurture this relationship and associate with Zee for the long term?

Srinivasan K Swamy - President, IAA - India Chapter said, ?IAA is delighted to partner with Kyoorius to present IAA Kyorius Digiyatra. IAA has been focused on ?digital? side of communication business where we see a vacuum in knowledge. We have launched IAA Mentorship Webinars under the theme "world goes digital" and three events have already taken place. In early August we will have a Seminar on "Real Estate in a Digitized World". The IAA Kyoorious Digiyatra has shaped up well and I am sure the delegates are in for a great learning experience.?

MUMBAI: Publicis Groupe [EURONEXT Paris: FR0000130577] is making a $15 million strategic investment in Jana Mobile, the global company that rewards consumer action in emerging markets such as Brazil, India, Indonesia and Nigeria. This is the first direct investment Publicis Groupe has made in a mobile technology startup, and as part of the $15 million investment, Publicis Groupe Charmain and CEO Maurice L?vy will join Jana?s Board of Directors. Rishad Tobaccowala, Chief Strategy and Innovation Officer of VivaKi, will join Jana?s Board of Advisors.

Based in Boston, Jana has built the world?s largest rewards platform in the fastest-growing markets, where mobile airtime is often viewed as equivalent to cash. By integrating into the billing systems of 237 mobile operators in 102 countries, Jana can instantly reward 3.48 billion emerging market consumers with prepaid airtime in local currency. Many global corporations are already using Jana to understand, acquire, and retain emerging market consumers. Jana?s airtime platform rewards such consumer actions as trial (registration, app downloads), engagement (watching a video), advocacy (referring a friend), and product purchase (airtime rebates). With every action that it rewards, Jana delivers rich consumer insights to participating marketers.

"I have been personally attracted and convinced to invest directly in this platform as I see it as the next big thing in the communication industry. Consumers in these dynamic markets are spending 10 percent of their daily income on mobile airtime, while global advertisers are spending more than $150 billion to reach them through traditional advertising channels," said Maurice L?vy. "With its platform, Jana is changing the face of advertising by enabling us to invest in targeted, mobile-based campaigns that put advertising dollars directly into the pockets of the ?next billion? consumers our clients are most eager to reach. As a result, brands become more valuable to people, and people become more economically empowered. I am confident that Jana will help consumers in those markets to have a better life."

Clients can also target offers to Jana?s membership, which is amassed through a consumer-facing platform called mCent. In exchange for participating in an offer, such as filling out a survey or purchasing a product, members are rewarded with mobile airtime. Over the past six months, mCent membership has exploded, with more than 6 million opt-in members registered and over a million new emerging market consumers joining every month.

"Our self-serve product, launching today, enables anyone to send airtime in over 70 currencies to billions of emerging market consumers," said Nathan Eagle, co-founder and CEO, Jana. "Our partnership with Publicis

Groupe brings value that goes far beyond a financial investment. Their vision, advertising expertise and client relationships will undoubtedly create even more opportunities for our members to earn airtime through our platform."

Tobaccowala, who is assuming an advisory role with Jana, leads the Ventures practice that will orchestrate the introduction of Jana across all Publicis Groupe agencies to drive adoption and scale.

"As a digital accelerator for Publicis Groupe, VivaKi comes in contact with many pioneering companies that empower us to move faster into key markets and develop new products with unparalleled efficiency," he said. "The Jana relationship will help us disrupt traditional ad models and connect our clients to the world?s fastest growing populations where mobile adoption is far outpacing other technologies."

The Publicis Groupe?s strategic investment brings Jana?s total capital raised to approximately $25 million from investors including Todd Dagres (Spark Capital), Rohini Chakravarty (NEA), Jon Miller (AOL / News Corp), Paul Sagan (Akamai) and Esther Dyson.

MUMBAI: India?s leading Bollywood Music Channel 9XM has partnered with leading board games maker MadRat Games to launch a series of innovative and exciting board games featuring 9XM?s popular animated characters - Bade, Chote and Bheegi Billi. As part of the association, MadRat Games has incorporated 9XM characters in their innovative version of The Bakwaas Game, Losers and Ladders, Twist-tac-Toe and Who?s the most popular games created by the company. These games are widely available across 1000 plus retail stores in India, including Shoppers Stop, Mom & me, Beanstalk, etc. and are also available on e-commerce portals such as Flipkart, etc.

Commenting on the initiative, Mr. Kapil Sharma VP Marketing, 9X Media said "We are pleased to partner with MadRat Games and launch a series of board games featuring our most popular animated characters. Our key objective is to engage our consumers with our characters and build a strong association with fun and humor. These board games will let our consumers bond with their friends and families ensuring they have great fun and a memorable experience."

Speaking on the association with 9XM, Manuj Dhariwal Founder of MadRat Games Pvt Ltd said "We are delighted to partner with 9XM and introduce these interesting board games in India. In order to gauge the initial consumer response, the games were made available at select stores since January 2013 and have received a phenomenal response from the 10-30 years age group. Games such as Bakwaas Game, Losers and Ladders & TwistTacToe are favoured by the consumers for their originality and fun quotient. "

So, rush to your nearest store to grab these board games and spend some quality time with your friends and family. Make your gaming experience a memorable one!

9XM - HAQ SE!

Singapore, July 15th 2013: Spuul, the most popular streaming service for Indian movies and TV shows online, has partnered with leading handset manufacturer Micromax, to have its app preloaded on the new Micromax Canvas 4 smartphone. This is the first in a series of Micromax devices that?ll carry the Spuul app. Every new Canvas 4 smartphone will also come with a one-month free premium subscription to Spuul, offering the buyer unlimited, on-demand access to over 1000 Indian movies and TV shows on Spuul.

The deal, the first such device partnership by Spuul, gives buyers of the new 5? Canvas 4 phone instant access to Spuul?s entire premium movie and TV library, at home or on-the-go, for a month. This includes latest movies such as Special 26, Inkaar andOh My God, evergreen blockbusters such as Rang De Basanti and Jab We Me and iconic TV shows such as Mahabharat and Fauji, to name a few.

?We are excited to make the Spuul app available on the new Canvas 4. This smartphone has great design and functionality; the large screen makes it especially suited to enjoying a movie at home or on-the-go,? said S. Mohan, Co-Founder and CEO Spuul. Elaborating further, he said, ?Micromax?s Canvas series enjoys a great fan following in the Indian subcontinent and we look forward to entertaining this young, digitally savvy audience with our unrivaled collection of Indian movies and TV shows.?

The Canvas series has proven to be a trendsetter in the Indian smartphone segment, selling over 1 Million handsets in a span of 4 months. The Canvas 4, priced at INR 17,999, will be available across all retail outlets selling Micromax smartphones in India.

Commenting on the partnership, Mr. Manoj Gupta, Head VAS Micromax said, ?At Micromax, we constantly strive to provide our consumers with an eco-system of best services through our technological innovations. With Spuul preloaded on the new Canvas 4, customers will now be able to enjoy unlimited on-demand entertainment on their Micromax handsets. We look forward to similar partnerships in future offering the best user experiences to our consumers.?

The Spuul premium subscription, currently priced at INR 270 (approx.) is available to use on all computers as well as iOS and Android mobile devices. To renew or buy a Spuul premium subscription on the web visit www.spuul.com or make an in-app purchase with Spuul?s app for iOS or Android mobile devices.

To learn more about the Canvas 4, visit www.micromaxinfo.com

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MUMBAI: Landmarks dot the landscape of Udayamritham, Amrita TV?s keystone early morning show that has acquired near legendary stature, as it traverses past a monumental 3000 episodes to achieve more towering accomplishments in the future. The signature show that has autographed its way to the ledgers of television history and inaugurates the day?s show-roll at the first blush of dawn, is telecast at 6.30 am everyday of the week, Monday through Sunday.

Udayamritham was the very first programme to be beamed up through the ionosphere from Amrita TV?s satellite antenna and the radio signals transmitted heavenwards declared the arrival of a dynamic new star on the broadcast sphere. For the past 8 years, barring a few stop-press occasions, Keralites had been waking up every morning to the refreshing visuals and strains of this premiere breakfast show.

The show marched to a different drummer from the beginning; while other morning programmes crammed themselves into the stifling microspaces of stuffy little studio?s with the anchor chromed into artificial backdrops, Udayamritham moved to the great outdoors, capturing the dewy freshness of the dawn and the bracing greenery of Nature in its frames, to become the first outdoor show in Malayalam Channel History.

Udayamritham evolved a distinct individuality and character , showcasing our culture and heritage by tuning into with Sanskrit slokas and scriptural verses and offering glimpses of historical monuments and hoary pilgrimage sites, in welcome contrast to the mishmash of interviews, astrology, filmi gossip, health and fitness and other a la carte fare served up in usual breakfast shows. Added to this, the fact that it was fashioned in the format of a travelogue at a time when travel shows had not become part of television glossary, raised Udayamritham up above the rest, into a class of its own. While breakfast shows skim by mostly on banter, the information content is spread thickly over the show, hinting at the phenomenal amount of exhaustive research that has dredged up the background history, giving an A-Z encyclopedic account that has often left 
many-time devotees gasping in surprise at the sites and route s that they have missed, but which has been included in the show.

With so much to back it up, not surprisingly, Udayamritham has 4 prestigious State TV Awards feathering its cap. Giving wings to its ambitions, it soared to an uninterrupted 55 minutes real time single video shot which recorded the re-creation of Onam celebrations as it was 100 years ago in the time worn passages of an antiquated nalukettu, a feat that found a place in the Limca Book of Records in 2005.Fired up by the passion to excel, the team pitched their dreams higher by going for the world record, capturing the essence of the mighty Bharatapuzha, by lining up a 12 km stretch of its banks with 25 traditional artistic forms of Kerala, featuring 150 folk artists in the longest single, continuous video shot in TV history of 155 minutes that surpassed the previous longest of 113 minute serial CID aired on Sony TV.

Making channel history has become 2nd nature to the show as in 2012, the team came up with Himapathangal, a pilgrimage to the sacred environs of Mt Kailas, an expedition that covers over a 1000 km across Kathmandu to the icy remoteness of the Tibetan plateau, one of the most inhospitable terrains of the world -it marked the 1st ever channel attempt in India, that too headed by Mochita who ventured on a formidable journey that would have tested even an able-bodied man. On the occasion of the 3000th episode, the Kailash Manasarovar expedition is repeated, on a larger , more detailed scale; this time Mochita is accompanied by Moksha, a group of devotees from Kerala, Andhra, US, Singapore etc who had watched Himapathangalail live on Amrita TV and were inspired enough by it, to undertake such a hazardous journey, to get the gratification of a Kailash darshan.

Having dared to venture where no channel had set foot before, its next project is National Geogra-phesque in concept and imagination- to trace the origin, the rise and fall of one of the greatest civilizations in the world, the Indus Valley, from the ruins of Harappa and Mohanjadaro in Pakistan to its outposts in Afghanistan and Baluchistan, to Indonesia and Angkor Wat in Cambodia.

As Udayamritham continues to climb into the far reaches of excellence, those who stand to gain most from its trysts with greatness are its viewers who are assured of a ringside view of rare sights, for many more dawns to come.

Mumbai July 15th, 2013: Come rain or shine, the spirit of youth cannot be contained. Recognizing this very spirit, Adlabs Imagica announces its College Pack ? a special offer for college students to visit and experience India?s first ever entertainment theme park of international standards.

Pumping their adrenaline on ?Gold Rush Express?, dropping in an instant from the heavens on ?D2 - Dare Drop? or screaming their lungs out when turned upside down by the ?Scream Machine?, are all available for students at a special price of only Rs.1000/- per person.

In addition to this, the Travel Pack ? a shuttle service from Mumbai and Pune to the theme park ? makes visitors? commute to the park hassle free and relaxed. Priced at just Rs. 500/- per person for pick up and drop to designated locations, this service ensures a safe journey for the visitors. The travel pack can be availed with all types of tickets like Regular, Imagica Express and the College Pack.

Special transportation has also been arranged for visitors who enjoy train journeys through the hills. Free of cost pick up and drop will be available from Khopoli station to the park in order to make their commute convenient. This service is provided based on train timings as per the railway schedule. The timings for the shuttle from the station can be checked on www.adlabsimagica.com.

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Talking about the offers, Pooja Shetty Deora, Joint Managing Director, Adlabs Entertainment Limited said, ?These packages reaffirm Imagica?s promise as an all-weather destination. People in the city have very few out-door entertainment options to indulge in. We have built Adlabs Imagica keeping this in mind and are extending these exclusive packages for visitors to step out and take the Imagica experience.?

With the park completely open for visitors, these special packages promise Adlabs Imagica to certainly become a must-visit destination this year.

Tickets to ADLABS IMAGICA can be bought on www.adlabsimagica.com, or via a phone call to +91 22 42130405 or through a travel agent.