Mumbai, July 09, 2013: SVKM?s Narsee Monjee Institute of Management Studies (NMIMS) University, India?s leading multi-disciplinary University, today unveiled its new logo and brand identity. The new identity signals an important milestone in the journey of NMIMS that started in 1981 as a B-School. It truly reflects NMIMS? endeavor, as a university since 2003 to define 21st century benchmark in academic excellence, industry collaboration and research.

dCell, the strategic design unit of Lowe Lintas India, in close consultation with NMIMS University has developed an innovative and cohesive brand identity that exemplifies knowledge and passion to excel.

Nirav Shah, a second year student at the School of Business Management said with a lot of excitement, ?We are very excited to see the new identity and the way it was unveiled us was just surreal. I love the change because it is very contemporary and impactful. I am very proud to be a student of the NMIMS institution.?

The SVKM trust dreamt to create an institution that was a preferred partner for the industry and a chosen destination for management education in the country. It had the ambition to reach out to the world through its programmes and research initiatives. The management school, 32 years old has today lived up to the dream.

Dr. Rajan Saxena, Vice Chancellor, NMIMS University says, ?the new logo reflects our passion for knowledge, growth, and recognition at the national and global level. It is a logo that inspires the community to innovate, think out of box and reach out to the world with new products that connect with existing and potential customers, new market segments that so far remained outside the radar. The new identity represents the new energy of NMIMS as a young university of the 21st century that aspires to create new paradigms for higher education?.

The symbolic representation of inherent qualities and vision of NMIMS is represented in the new identity by four elements that are(a) Elephant -the largest land mammal admired for wisdom, knowledge, strength and loyalty (b) Black bands representing books i.e. knowledge (c) Red quadrant that denotes passion (d) Laurel wreath that shows achievement. Speaking about the change in identity, Dr. Debasish Sanyal, Dean, School of Business Management said, ?This is a new phase in our lives and we see the institution only taking an upward curve from now on. Our proposition is strong and we are going to ensure that it strengthens with every passing day.?

Dr. Rajan Saxena, Vice Chancellor, NMIMS University says ?As an institution NMIMS has the wisdom and knowledge of a 32 year old professional but the energy, enthusiasm and aggression of a 10 year old child and we intend to keep it that way?.

Mumbai, July 08, 2013: Get your child ready for this monsoon season with Disney?s new range of exciting, fashionable and vibrant monsoon collection for kids aged 1 to 14 years. From classic characters such as Mickey & friends to all things Princess to Winnie the Pooh in the woods to Jungle Book, the new rain gear collection will have your little ones covered! Available in a variety of designs and prints, the range includes raincoats, umbrellas, flip-flops, clogs and sandals

Toddlers and Baggy Raincoats: Dress your little champs in cute and colorful raincoats which will brighten their rainy days, while also protecting them from the rain. These raincoats come in an assortment of shades and sizes with prints of popular Disney characters such as Mickey & friends, Princesses, Lightning McQueen, Winnie the Pooh and many more. The raincoats are available for kids from 1 to 14 years and are priced at INR 559 onwards. The range is available in Lifestyle, Big-Bazaar and D-mart and also online on Firstcry.com and Babyoye.com

Umbrellas: The umbrellas are available in vibrant hues, bold prints and with special designs for boys and girls. Light-weight and easy to handle, unfolding these will surely be an enjoyable affair. Stitched using durable and high quality material, the umbrellas feature the much loved Disney characters Mickey & Friends, Princess and Cars. Priced from INR 399 onwards, these umbrellas will surely make your child?s monsoon more fun and enjoyable. The range is available in Lifestyle, Big-Bazaar and D-mart and also online on Firstcry.com and Babyoye.com

Footwear: Disney fans can choose from a wide variety of footwear from Flip-Flops to Sandals to Clogs. Available in varied styles and colors, the range features popular Disney stories and characters including Mickey and Friends, Winnie the Pooh, Disney Princess and Disney.Pixar?s Cars. The range is priced between INR 249/- to INR 499/- and will be available at leading shopping destinations across the nation, including Hyper City, Walmart Easy Day and also online at Myntra.com, Jabong.com, Firstcry.com and Allschoolstuff.com

Ahmedabad, July 01 2013: Mudra Institute of Communications, Ahmedabad, (MICA), India?s premier communications management institute, has started a specialization in Digital Communications Management for its flagship 2-year Post Graduate Diploma in Management - Communications (PGDM-C) from this year.

Consumers today increasingly prefer digital content; on smart phones, laptops, desktop computers and ipads. Businesses recognize the need to go the digital route and use multiple touch-points in pursuit of a single objective of reaching their consumers. In the last few years, communication technology has revolutionized the media through which we communicate. ?Rapid penetration of internet has resulted in exponential growth of social media usage and proliferation of the online market. With the traditional media losing its hold and new media gaining prominence, digital education has become need of the hour.

?Digital Communications Management? will be the fifth new specialization offered to the students from this academic year. The earlier four specializations were ?Brand Management?, ?Advertising Management?, ?Media Management? and ?Marketing Research?. In the current day scenario given the increased use of digital communications which cuts across all industry verticals, MICA will be the first institute in the country to offer one of its kind specialization in the field of ?Digital Communications Management? for its students.

The communication and media of its delivery, of tomorrow will most certainly be strikingly different from what it was yesterday and is today. Being the premier institute in Communications Management, MICA has taken note of the rapid changes already seen in the environment, identified the emerging media and communication trends and has enhanced the curriculum to include this. A new specialization will be now offered to the students of the flagship PGDM-Communications students from this academic year.

In the words of Dr. Nagesh Rao, President & Director, MICA, "The decision to establish MICA was pioneering as there was no communication management school when MICA was conceptualized. The decision to introduce an academic vertical in the domain of digital communications is equally innovative and pioneering." For the introduction of these courses, MICA conducted an extensive survey on the available academic literature and had a series of discussion with industry experts. In words of Dr. Rao, "The problem with this domain is that the knowledge in this domain has yet to be codified into books. When we decided to launch an academic vertical in this domain, we knew we will have to define the boundary of the domain. Therefore, literature review and consultation with experts was necessary".

Dr. Rajneesh Krishna, Chairperson, Curriculum Committee, further explained that the courses which have been included are of two types - first are foundational core, which will be taught to all the students (such as Digital Marketing, Digital Transformation Framework, Information and User Experience Design). The second type of courses would be the electives which will help the students to design their career paths in this particular domain (such as Search Marketing, Social Local and Mobile Marketing, Integrated Content Management, Online Display/ Video Advertising, KPI of Digital Channels). Elective courses would include not only those course that focus on career building but also look at the basic lifestyle and consumption changes that digital revolution has brought in. Examples of such unique courses are Consumer Insight through Data Integration, Online Ethics and Morality and Digital Citizenship.

The vertical of ?Digital Communications? will open new doors for MICA and lead to development of a new dimension in the industry-academia interaction. This is especially true because the specialization additionally has a digital project which will result into a marketable digital product/entrepreneurial opportunity for a student choosing this elective.

This was announced today during inauguration of MICA?s Academic Courses. MICA?s 20th batch of the flagship PGCM-C course was inaugurated today at MICA campus in Shela, Ahmedabad. Dr Bhaskar Das Group CEO, Zee News Cluster and Digital Media was the Chief Guest and keynote speaker at the inauguration ceremony. Addressing the students, Chief Guest Dr.Bhaskar Das encouraged the students to be a perpetual student and to leave behind a legacy, not only professionally but also personally. He appreciated MICA?s pioneering efforts in the field of education with the launch of the novel digital marketing course. At the same time, 23rd batch of the Crafting Creative Communications (CCC) Program (which produces art directors, copywriters, etc) and 3rd batch of the Fellowship Program in Communications Management (FPM-C, which is equivalent to a PhD) were also inaugurated.

Mumbai, 8th July: MAX, the Premium Hindi Movies and Special Events channel, invites you to watch the MAX television premier of the thriller chartbuster ?Talaash?, on Saturday, 13th July, 9PM and Sunday, 14th July, 5PM Only on MAX. Talaash is a tale of a suspense mystery, fatal attraction and above all the quest to solve a perfect crime. Aamir Khan plays an investigation officer, Inspector Shekhawat who has a broken marriage with wife Roshni played by Rani Mukherjee. While investigating a simple car accident he meets a sex worker Rosie

Talaash Factoids

• Talaash was shot at various locations in south Mumbai. Most shots of the Brothel were shot in Kamathipura, Mumbai?s oldest and Asia?s second largest red-light district.
   
• Since the chawls and mills were being demolished during the filming of the movie the director, Reema Kagti had to make use of computer graphics to maintain continuity
   
• Aamir Khan specially learnt how to swim for the movie and by the end of it he became an expert in scuba diving as well
   
• The underwater sequence was shot extensively in Pinewood Studios, London, where James Bond was shooting for Skyfall
   
• Out of the many police roles played by Aamir previously, Talaash is the first in which he would be wearing the inspectors suit
   
• For Aamir?s getup in the film, there were many look tests done of which for one he actually grew a full grown moustache which was eventually finalized

played by Kareena Kapoor which further adds shades of mystery to the puzzle. What looks like a routine investigation turns into a haunting mystery as further investigations show many anomalies stringed to the death of the victim.

Tune in to watch this gripping murder mystery ?Talaash?, on Saturday 13th July, 9PM and Sunday 14th July, 5PM 
Only on MAX 

MUMBAI, July 8, 2013: Concept Communication announced that its team has bagged the media duties for DLF, the largest real estate company in India, in a multi-agency pitch, in the first quarter of this financial year.

With a business size pegged at over Rs.30 crore ($5 million), agencies like Mindshare, Dentsu, Zenith Optimedia, among others were part of the pitching process. The incumbent agency on the account was Dentsu Media.

Commenting on the achievement, Mr. Manoj Malkani, Sr. Vice President and Head Media, Concept Communication, said, "This was one of the more exciting pitches for the Concept media team in the recent past, considering it was the largest pitch held in Delhi so far in this quarter. Winning the business has certainly given us an edge in the real estate sector. I hope that our partnership with DLF results in strategic growth and progress both in terms of business and relationship for DLF and the agency.?

As part of its latest mandate, Concept Communication will handle the media consulting and deployment duties for the brand across all media platforms. The account will be handled by the agency?s Delhi office.
DLF has over 60 years of track record of sustained growth, customer satisfaction, and innovation. The company has 325 msf of planned projects with 56 msf of projects under construction.

DLF?s primary business is development of residential, commercial and retail properties. The company has a unique business model with earnings arising from development and rentals. Its exposure across businesses, segments and geographies, mitigates any down-cycles in the market. From developing 22 major colonies in Delhi, DLF is now present across 15 states-24 cities in India.

Please do let us know if you consider this news in your esteemed media.

New Delhi, July 5, 2013: In the last three months, Mumbai has been hit by a spate of building collapses. Around 100 people have died and many have been injured exposing the poor quality and inferior construction of both old and new structures. To highlight this grave construction crisis, IBN7 is running Mat Raho Anjaan Khatre Mein Jaan, a series of special stories that spreads awareness about the dangers of living in buildings that are at risk of falling down.

This initiative has already had an impact. Maharashtra government has declared that it will amend land and building laws to curb such tragedies. The state government has also said if any deficit or risk is detected in the construction of new buildings, strict action would be taken against the guilty.

The BMC, Mumbai?s municipal corporation, has declared almost a thousand buildings in the city unsafe for living. Despite the warnings, we still have almost five lakh people inhabiting these buildings and putting their lives in jeopardy. This IBN7 series showcases various stories to further reinforce the hazards of living in dilapidated structures and force authorities to take necessary steps to save people?s lives.

Ashutosh, Managing Editor, IBN7 said, "Through our series, Mat Raho Anjaan Khatre Mein Jaan, it is our attempt to enlighten people on the risk involved in living in derelict houses and encourage them to take proper measures to ensure their safety. It also strives to persuade the authorities to take correct measures to prevent such incidents."

Tune in to a special story every day at 6:00 PM, only on IBN7.