• Epson named official global partner for nature's best photography awards

    Submitted by ITV Production on Jun 28, 2013

    MUMBAI: Epson today announced it is a global sponsor of the 2013 Nature?s Best Photography Windland Smith Rice International Awards Exhibition. As the official inkjet printer and paper partner for the ongoing print exhibition, Epson?s professional printing technology enables visitors to experience award-winning nature photography in its purest form as a photographic print. Visitors to the Smithsonian National Museum of Natural History in Washington, D.C. will see award-winning photographs from one of the world?s most prestigious nature photography competitions displayed on the rotunda level of the museum.

    "We?re thrilled to work with Epson to display the extraordinary photographic journey from the wild to the walls of the Smithsonian," said Steve Freligh, Windland Awards Director. "Epson?s exhibition-quality printing technology allows our visitors to experience nature in a fine art print - the closest it comes to what the photographer experienced."

    The exhibition-quality prints were created with Epson?s award-winning 44-inch wide Epson Stylus Pro 9900. With the precision of its Epson Micro Piezo TFP print head and the performance of Epson UltraChrome HDR ink, the printer delivers superb photographic prints with an extremely wide color gamut and incredible sharpness. Used with Epson Professional Papers, this advanced printing technology produces the richest blacks and smooth tonal transitions.

    The Smithsonian exhibition features winners chosen from more than 20,000 entries from photographers in 46 countries to the annual Windland Smith Rice International Awards program. The exhibition showcases the Grand Prize winner, the Conservation Photographer of the Year and the Youth Photographer of the Year, as well as finalists selected in 13 separate categories.

    "Epson is honored to be associated with Nature?s Best Photography and that our advanced printing technology is being used to create this breathtaking exhibition," said Rick Day, group product manager, Professional Imaging, Epson America, Inc. "Our goal is to produce the industry?s finest printing technology that simply gets out of the way of the photographer?s artistry, allowing the photographs to come to life on the walls."

    The exhibition will be viewed by millions of visitors at the Smithsonian National Museum of Natural History located on the National Mall in Washington, D.C. and is open daily free to the public. The annual photo competition is open to the public and encourages submissions from photographers at all levels of expertise - pros, amateurs and youth.

    For more information, visit
    www.NaturesBestPhotography.org.

    Please refer to your local Epson site for details of these and other products.
    http://global.epson.com/web_sites.html
    (Note that product names and availability vary by region.)

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  • Anurag Kashyap's production house crowdsources one minute films on Talenthouse

    Submitted by ITV Production on Jun 28, 2013

    Mumbai, June 28, 2013: WithAnurag Kashyap Films Pvt Ltd (AKFPL) much awaited film, SHORTS, directed by Shlok Sharma, Siddharth Gupt, Anirban Roy, Rohit Pandey and Neeraj Ghaywan set for release on July 12, 2013. AKFPL has partnered with India?s leading creative crowdsourcing company Talenthouse India to promote the allure of ?the short?. With award-winning movies like Gangs of Wasseypur, Dev D and Udaan to its credit, AKFPL is offering a chance to budding directors to recreate the films under the AKFPL banner in one minute.

    Capturing the essence of a story in a minute measures a filmmaker?s knack for connecting with audiences. By crowdsourcing this campaign, the magnitude and variation of the entries will be unmatched. All entries will be monitored by AKFPL, with the winner getting the opportunity of a lifetime - a chance to intern with AKFPLin their next project. In addition, the best films will be promoted by AKFPL and will be launched digitally with due credits to the makers. Apart from this, lucky participants will be gratified with film tickets of the movie Shorts.

    Announcing his collaboration with Talenthouse India, Anurag Kashyap says, "The one minute film is a great way to showcase the creativity harbored in all of us. It?s about being able to capture the essence of the film and convey it in a minute. What better way to crowdsource the endeavor and have every one participate. Happy to be working with Talenthouse on this."

    Elaborating on this association Mr. Arun Mehra, Talenthouse India says, "Talenthouse aims to provide opportunities to artist at every
    level. Anurag Kashyap Films Pvt Ltd has risen as a powerhouse of new age cinema and what better way to celebrate the age of creative collaboration by enabling our artist to work and grow among the best in the industry. We are extremely excited to be associated with Anurag Kashyap Films Pvt Ltd and look forward to receiving some breakthrough creations."

    Speaking on the launch of this new project, Ms. Guneet Monga, CEO, AKFPL said "We at AKFPL have not only made progress in the creation of new age cinema but also believe in the power of innovation. From a strategic point of view Crowdsourcing medium will help us generate content for engagement. We are happy to partner with Talenthouse in our endeavor to reach out to the creative minds and provide opportunities."

    Participants are required to share their movies on http://www.talenthouse.com/akfpl-2013 by the 5th July 2013 and the winners will be announced on the 12th July 2013.

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  • Zee Cinema Teaches Viewers the ?ABCD? of Dance!

    Submitted by ITV Production on Jun 28, 2013

    MUMBAI: India?s leading Hindi movie channel, Zee Cinema, has always stood for the masti and magic of movies. With the cult dance hit ?ABCD (Any Body Can Dance)? premiering on Zee Cinema at 9 PM on Sunday, 7th July, the channel is all set to embark on a nationwide celebration of dance to bring alive the flavour of the film like never before! Given that the core premise of the film is ?anybody can dance?, Zee Cinema will conduct fun-filled workshops of dance by the popular stars of ?ABCD? for the common man across key cities of India including Mumbai, Delhi, Pune, Ahmedabad, Lucknow, Indore. In these sessions, some of the dancing stars of ?ABCD? including Dharmesh ?Sir?, Prince, Mayuresh-Vrushali, Saajan, Kishore and the inimitable Prabhudeva, will teach the crowds their signature moves.

    ZEEL Head- Marketing, National Channels Akash Chawla, said, ?The idea is to take the spirit of the movie which encourages absolutely anybody to get up and dance and to create a wave of dance across the country. As a channel, we?ve always stood for loving and ?living? your favorite movies. This initiative is our way of enabling viewers to experience the true essence of the movie.?

    To ensure that just about everybody participates in this multi-city celebration of dance, Zee Cinema has invited diverse groups such as schools, old age homes, housewife clubs and prominent NGOs to register for this event. So, whether you have professional training in dance or two left feet, just land up at the venues and dance up a storm with the stars of ?ABCD?!

     

     

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  • Irrfan Khan joins National Geographic Channel to raise awareness about medical emergencies

    Submitted by ITV Production on Jun 28, 2013

    New Delhi, 26 June, 2013: At some point in our lives, we have been faced with or witnessed situations that are life threatening to us, our loved ones or complete strangers. But are we really prepared to face such critical situations and ensure that we play our part that could help save a life? Recognizing the need to sensitize people and taking the lead in making them emergency ready, National Geographic Channel, in association with Medanta Hospital, launches the ?Be Emergency Ready!? initiative. Supporting the social campaign would be National Award winning actor Irrfan Khan. He would reinforce the urgency and necessity of being emergency sensitive and urge people to do their bit during difficult situations.

    The campaign will kick-start with TV films featuring Irrfan Khan wherein he talks about the three important aspects of handling emergencies- Knowledge, Value of Time and Action and these can result in saving precious lives. It will then move on-ground with special emergency workshops designed by seasoned Medanta doctors across corporate houses in cities like Mumbai and Delhi. Engaging with the tech savvy online audience, the campaign will encourage people to share their inspirational stories relating to emergency situations.

    Elaborating on the launch of the campaign, Ms. Debarpita Banerjee, VP Marketing, NGC and FOX International Channels, said, ?For the first time in India, cameras have gone inside a multi-specialty emergency room. While Medanta allows NGC to show what all goes into saving lives once inside the ER, almost every expert agrees that a lot needs to be done to sensitize people before a case enters the ER. Half the battle is won if people know how to deal with heart attacks, road accident victims, burns and trauma cases. This campaign is an effort to shake apathy, spread awareness and equip people with the know-how when it comes to medical emergencies.?

    Talking about his association with Nat Geo?s Be Emergency Ready campaign, actor Irrfan Khan said, ?There is a certain negligence and dehumanization that plagues the society today. I am glad that a credible entity like National Geographic Channel has come forth to take forward this cause. I am happy and proud to be a part of this campaign and will do my bit in educating audiences. It will also be insightful for the viewers to watch the show ?Emergency Room? and recognize real life tensions and how it affects those who are dealing with it.?

    Dr. Naresh Trehan, Chairman and Managing Director, Medanta, added, ??Be Emergency Ready!? is an effort to allay the deep fear in people?s mind for those who are confronted with serious injuries. The main aim is to showcase that lending help at appropriate emergency call can reverse the tragedy. Our vision is to communicate the need for a dedicated & efficient team in order to deliver care of the highest quality to the victim.?

    The campaign focuses on sensitizing a society that displays marked indifference and educating them on emergency etiquettes. Spanning across on-ground and on-line mediums, the campaign culminates into a TV series ? Emergency Room on National Geographic Channel that will showcase the realities that unfold within the four walls of an emergency ward of a hospital. To become a part of this this change, log on to - www.facebook.com/BeEmergencyReady and share your story or learn how to be Emergency ready!

     

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  • Discovery Turbo's smashing new series 'Kings of rash'will knock you off your feet

    Submitted by ITV Production on Jun 27, 2013

    New Delhi, June 27, 2013:The world of demolition derby can be summed up by one simple axiom - smash or be smashed. Discovery Turbo?s new boisterous offering KINGS OF CRASHis about explosive egos, fierce competition, ferocious killer instincts and automotive carnage that make these disparaging events will blow your mind.Set in the world of legalised road rage, in KINGS OF CRASHaccidents aren?t accidents, and the characters are as combustible as the collisions.

    Premiering July 1, KINGS OF CRASH airs Monday to Friday at 10:00 p.m. on Discovery Turbo.

    Offering its viewers an adrenaline rush and raging testosterone levels, KINGS OF CRASHexplores the personal lives of eight drivers who step behind the wheel every week in hope of crushing the competition and bringing home a win. Each derby competitor advances through various heats for a chance to capture the coveted "Mad Dog: Most Aggressive Driver" title.

    KINGS OF CRASH takes viewers behind the scenes as the best demolition derby drivers battle their fiercest rivals for pride, family honour, and most importantly enough prize money for the next race. These automotive gladiators are just like normal people, leading real lives . they have given up their free time to pursue the sport they love. Working against the clock to source parts, tune-up transmissions, and make the repairs necessary to withstand the crescendo of crashes, the racers juggle nagging physical pain, strained family relationships and financial stresses as they push ahead in their quest to become the derby champion. KINGS OF CRASH delivers drama, fierce action and showcases the automotive skills of these dedicated drivers.

    Some of the episodes are:

    To Have and Have Not in KamasRacing against time, lack of money and ultimate destruction, the US?s hardest hitting demolition derby drivers meet up for a clash of the titans in one of Utah?s highest paying events. Family member will go against family member and the have?swill try to destroy the have not?s in this first episode. Who will get in the money and who will be voted MAD DOG?

    Man Down in HeberDrivers? bodies and egos are feeling the pain of derby season as the Sweat brothers clash over who is the maddest of MAD DOGS. One driver rolls his first car ever sending another off the field in an ambulance.

    Pushing the Grey in SLCThe Mountain Guys clash with the City idiots over rules about their cars. The Days of Destruction Derby claims yet another driver, sending him out of the arena and off to the hospital.

    A Father and Son in DavisFather/son duo, Johnny and Dalton Gullo, hatch a plan to drive with each other in the Main Event. Ryan and Katy Sweat clash with derby officials over disqualification. And Lazenby risks brain damage against doctor?s orders.

     
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  • Emami?s iconic Fair and Handsome relaunches with ?ZYADA? promises by SRK

    Submitted by ITV Production on Jun 27, 2013

    Mumbai, June 27, 2013: Emami Ltd, the Rs 1700 crore homegrown FMCG major in India has relaunched the first and number one fairness cream for men in the world - Fair and Handsome, in a bid to expand further on its dominant market position in personal care segment, one of the fastest and largest growing category. Riding on the brand equity of its endorser Shah Rukh Khan, the brand has had a numero uno run with market share volume clocking in at 58% of a staggering Rs 329 crore Men?s Fairness market, in FY 12-13. Developed in collaboration with Actiogen Corp, USA, the relaunch of the new Fair & Handsome is supported by a 360 degree integrated communication. The relaunch will see an A&M spend of 20% of the total targeted sales of the brand for the current financial year.

    With Indian middle class expected to increase tenfold to 583 million by 2025, the Indian consumer market is at the threshold of becoming the fifth largest in the world, offering vast opportunities for personal care segment.

    The transformation in Fair and Handsome is expected to be a category driver and boost sales substantially.
    Speaking on the occasion of the relaunch, Mr Mohan Goenka, Director, Emami Ltd said "When we launched Fair and Handsome in 2005, the then consumer insight revealed that 30% of fairness cream consumers were males. There was a yearning for men?s fairness cream, but no available option. It presented us with an opportunity to create a new category - men?s fairness in the existing fairness cream space. Recent research reveals men?s fairness category has evolved and men want more from fairness products, resulting in the advanced formulations in the new advanced Fair and Handsome. Today, the Fair and Handsome brand offers much more ?zyada? to become more than just a fairness cream. With the launch of the new Fair and Handsome, we aim to capture a sizeable market share in the booming men?s grooming product category, with a substantial increase of 40% in our A&M spend for the brand over last year".

    Developed by Situations Advertising and produced by Raj Kumar Hirani?s Canvas Films, the new TVC has been directed by Shakun Batra of Ek Main aur Ekk Tu fame. The all-new TVC revolves around the theme of Shah Rukh Khan?s ascent to the pinnacle by virtue of his pursuit for zyada (more) from life. The campaign will go on air in early July 2013 nationally. The campaign would be supplemented by a formidable modern trade and point of sales approach to connect with customers nationally along with Print, Outdoor and Digital promotions.

    The relaunch will comprise a new look and feel for the product positioning it as a one-stop solution for not just enhancing fairness but also delivering additional benefits like oil control, sun protection, dark spot reduction and sweat control. The product is enriched with the goodness of deep action peptides which penetrate inside men?s tough skin giving it a luminous glow. The objective of the campaign is to strengthen the leadership position of the brand by aligning the premium quotient with the long-standing trust and efficacy it has already achieved.

     
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