• Zenga TV bags exclusive digital rights for Sunny Leone

    Submitted by ITV Production on Jun 27, 2013

    New Delhi, 27 June: Zenga TV has bagged the exclusive digital rights for Sunny Leone and all her latest updates and videos will now be available exclusively only on Zenga TV, India?s largest mobile and WEB TV platform.

    The 22 million users of Zenga TV will now get unlimited access to the latest news, views, gossip, videos, images, and video blogs of the star as and when it happens. The popular actor?s public appearances, brand endorsements, rehearsals for stage shows, film shooting can all be enjoyed from the comfort of your home and on the move.

    Zenga TV believes that the constant endeavor to fulfill viewer?s requirements has helped it to emerge as a pioneer and a market leader in their space. The content will also be available on http://youtube.com/sunnyleone
    Sunny Leone said, ?I am excited to work with Zenga Media exclusively after realizing that they are pioneers in the space and will help me connect with my fans more closely through the digital medium.?

    Mr. Abhishek Joshi, CEO, Zenga TV, said, ?Sunny Leone?s fan following spans across continents and so does our viewer base. This is indeed a proud moment for all of us. Each and every initiative of the Zenga TV reflects the high levels of commitment we have towards our burgeoning number of viewers. This is just the beginning of the many milestones the company will be achieving in the near future?.

    Mr.Shabir Momiin, MD & CTO, Zenga TV.com said, ?Sunny is a global star and is followed by Millions globally. Our engagement with her will be many fold and we will be making efforts in bringing her closer to her fans through her different activities. The audience will also see her in many new avatars.? The ability to bring mobile and WEB videos to consumers on low bandwidth, made it reachable to masses, has been the fortay that made Zenga TV popular among cities and consumers having access to low internet bandwidth.

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  • Get splashed with dirt and grime at the 2013 Gulf Monsoon Rally

    Submitted by ITV Production on Jun 27, 2013

    Mumbai, June 27, 2013: It has been a great year for racing events in India.As racing and motorsport events in the country take a turn towards unconventional events, Gulf Oil proudly announces its 2013 Gulf Monsoon Scooter Rally which has been entertaining the hearts of biking enthusiasts all over the country. This one of its kind scooter rally is open to all Indian-made scooters - two-stroke, four-stroke as well as gearless and will be held in Mumbai on Sunday, July 7th. Flag off will take place from Our Lady?s Home in Parel at 8.30 am and end at K Star Hotel in CBD Belapur.

    The rally will stretch over 80 kilometers comprising of 2 legs, first being the tarmac section from Parel to Belapurin Navi Mumbai while the second leg would be the ?competition sector? which will be the off-road leg held around the backwoods of Belapur. This sector would be the most challenging and will test the riding skills of each participant as they wade through knee deep water, ride through slippery dirt tracks and gravel laden roads. The ?competition sector? will be an 8 kilometer course which will have to be traversed 3 times over. Winners will be announced based on the total time taken to cover both the legs of the rally comprising of a total 80 kilometers.

    Speaking about the event, Mr. Ravi Chawla, President & CEO, Gulf Oil India, Lubricant Business said, "The Gulf Monsoon Scooter Rally is one of its kind sporting events in India involving only scooters. The rough terrain especially in the second leg will be a true test of rider skills involving concentration, scooter maneuverability, endurance and experience. Having being associated with motorsports for over 25 years now, we are proud to be the lead sponsors of this event and I wish all the participants all the best for the race."

    Commenting on the rally, Mr. ShrikantKarani head of Sportscraft (Organisors) said, "This event is very unique and special to us as it one of its kind running for 24 years gaining popularity and has second generation participating. The third generation is at the threshold waiting for their license to participate. We have seen an overwhelming response this year and have already received 25 participants."

    The Gulf Monsoon Scooter Rally has been one of the most awaited motor sports events in the country and has seen participation from Mumbai, Thane, Navi Mumbai, Pune, Nashik as well as from far away cities such as Dehradun and Bhopal. Last year?s winner Rustom Patel will be competing against Mumbai?s defending champion Avtar Singh, who won the rally in 2011.

    Along with the honour, winners will take home trophies and cash prizes worth Rs. 75000/-
    A maximum of 40 entries will be accepted on first come basis. Sportscraft reserves the right to reject and increase the number of entries.

    Entry forms are available and accepted only at the SPORTSCRAFT office, Chitrakut, 3rd Floor, Siri Road, Chowpatty Bandstand, Mumbai 400 006. Tel. 022 - 23677631 or web site - sportscraftindia.com

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  • Your Gurgaon, Your Voice

    Submitted by ITV Production on Jun 27, 2013

    MUMBAI: The campaign was initiated to re-affirm Hindustan Times position as the No. 1 Newspaper of Gurgaon, and inform the Gurgaon residents that HT will take up and help resolve issues that are bothering them through the campaign "Your Gurgaon, Your Voice".

    Currently, there has been cut down on media options in Gurgaon and availability for advertising space has been one of the main challenges. Here, the advantage of the healthy partnership which DDB MudraMax shares with the local vendors helped in getting all the premium and high visibility media for the campaign.
    The various innovations on key advertising sites added immensely to the success of the campaign.

    A ?Microphone? was used as a visual mnemonic to amplify the campaign tagline - "Your Gurgaon, Your Voice". DDB MudraMax creatively used unipoles, traffic signals, metro pillar panels and wall wraps inside office complexes of Cyber Green to advertise the campaign. On unipoles 3-D cut outs of a microphone with acrylic backlit letters were used to increase the visibility. A3-D Microphone was setup in Ambience mall and Infinity towers-Cyber green which drew a lot of attention.

    DDB MudraMax very effectively and innovatively created visibility for the campaign by using the most apt spaces in Gurgaon.

    Commenting on this, Subhashish Sarkar, Sr VP, DDB MudraMax OOH said, "Over the years, India?s Millennium City, Gurgaon, has only descended into controversy and disrepute arising from a crumbling infrastructure, apathetic administration and a general lack of security for its citizens, particularly women. This, when two-thirds of the region?s corporate governance originates out of this sprawling city on the borders of the National Capital. Naturally, there has been a growing murmur of discontent among residents and daily commuters alike that needed to be heard and championed, for the administration to take notice, before it was too late.

    Hindustan Times a tradition of pro-citizen and pro-development initiatives and we at DDB Mudramax have been proud to partner in these initiatives for close to a decade now. Once entrusted with the brief of communicating the ?Your Gurgaon, Your Voice? initiative, the team dedicated to the account swung into action, scouting suitable media to host the icon for the initiative ? a super-sized microphone at all major intersections, carriageways and malls with heavy convergence. Scarcity of media in Gurgaon made for a challenging job, but in the end, a robust visibility was assembled at all key locations and the installation suitably amplified with innovations to drive the message strong and clear. We are happy to have been there for Hindustan Times and the people of Gurgaon."

     

     
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  • Hubert Burda Media acquires luxury publisher EMM in India

    Submitted by ITV Production on Jun 27, 2013

    MUMBAI: Hubert Burda Media Pvt Ltd., a Burda International subsidiary incorporated in November 2011, received authorization from the FIPB (Foreign Investment Promotion Board) of India for its acquisition of 100% of the equity shares of Exposure Media Marketing Pvt. Ltd., a company founded in 2003 by Rajiv and Parineeta Sethi.

    Hubert Burda Media has had a presence with direct investments in India since 2008. Burda currently has plans to invest around 150 crores (1.500.000.000 INR) in the next years to strengthen it?s position on the Indian market in the fields of printing and special interest magazine media. India plays a key role in the international expansion strategy of Burda, due to the promising development of the dynamic local marketplace.

    "EMM is a perfect platform through which to expand our activities in the important and dynamic Indian market. According to the World Wealth Report, India experienced a 22.2 percent growth in its High Net Worth Individuals? population last year. This surge is creat-ing a market with increasingly sophisticated tastes, hungry for luxury experiences", says Burda Asia CEO, Julie Sherborn. "EMM has a compelling portfolio, offering an exciting range of specialised brands targeting this growing segment. The acquisition conforms perfectly with our strategic focus in the pan-Asian region."

    Added Massimo Monti, Managing Director of Hubert Burda Media India: "One of the main strengths of EMM is the company?s database of affluent, influential individuals, con-stituting a very desirable target group for luxury advertisers. We are delighted that Parineeta Sethi will continue to work with the company as a member of the board of directors and will help further develop our magazine and event portfolio".

    EMM publishes the Indian editions of AsiaSpa, Millionaire Asia, Asia-Pacific Boating, Selling World Travel, Designer Mode and Audi magazine. It also hosts a range of key events and trade fairs, including the Millionaire Summit, Precious Golf and the AsiaSpa Wellness and Beauty Exhibition.

    "Our aim when we started the company 10 years ago was to identify key audiences and develop trusted brands to service those segments," said Parineeta Sethi. "We are delight-ed to be joining the Burda International media group through which we can drive the brands to even greater effectiveness."

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  • Casa Grande launches another villa Project 'Casa Grande Avalon' in Perumbakkam

    Submitted by ITV Production on Jun 27, 2013

    Chennai, June 27, 2013 - Casa Grande Pvt. Ltd., one of Chennai?s largest villa developer today announced the launch of Casa Grande Avalon, an exclusive independent luxury villas project in Perumbakkam.

    Casa Grande Avalon is strategically located in Perumbakkam, Behind Global hospitals, just a 10 minute drive from Sholinganalur Junction. The exclusive villa community encompasses 65 independent duplex luxury villas spread over 4 acres in a secured community. The villas are available on various sizes from 1850 sft to 2500 sft and comprise of 4 Bedrooms, 1 or 2 family rooms, Exclusive garden space, Private terrace, Exclusive car parks and Luxury fittings and specifications. The community also features amenities like Club house, Gym, Games Room, Party Hall and swimming pool. These villas are available at an incredible price of Rs.1 Crore/- onwards.

    Speaking at the project Launch, Mr.Arun Kumar, Founder and Managing Director, Casa Grande Private Limited said, "Casa Grande Avalon is one of the few villa projects is the sholinganalur belt and is strategically located near corporates like HCL,Wipro and in one of the fastest developing residential locale Perumbakkam. The project is conceived with customer in mind and Designed to offer ample spaces in a duplex model. The pre-launch sales have been very encouraging with more than 30% sold already."

    Casa Grande Avalon is close to schools, colleges and other entertainment facilities nearby making the location very attractive. The project is scheduled to be completed by January 2015.

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  • Blue Bytes News unveils 5 Senses

    Submitted by ITV Production on Jun 27, 2013

    Mumbai: 18th June 2013. Blue Bytes News, India?s leading news research, monitoring and analysis agency announced the arrival of 5 Senses, a comprehensive and affordable PR Performance Measurement Tool. Conceptualized and developed by Blue Bytes News, 5 Senses is designed to put the relation between the PR functionaries and Company CXOs on a firm footing. This innovative tool will provide ROI measurement and insights through quick and easily decipherable graphs that will be delivered to the clients on a monthly basis. 5 Senses comes at a very attractive price tag and is touted to be a ?must-have? tool in every corporate office and PR agency.

    Elucidating the USP of 5 senses, Mr. Piyush Jain, CEO, Blue Bytes News said, "While the need of measurement in PR is apparent, the question is of its affordability. With 5 Senses, we have addressed this particular need of the PR community. We have translated our experience of Reputation Benchmark Study, which is India?s definitive study on reputation, and created a comprehensive yet affordable measurement tool that will benefit the PR Agencies and the corporate world alike.

    At bluebytes we ?tangibilize? communication and constantly aspire to ?Make Life Easy? for the communication fraternity, 5 Senses is a service in that direction".5 Senses, PR performance tool comprises of comparative ROI and insights which will help the PR professionals to showcase their effort through ROI as well as gain insights on their own performance. The analysis is delivered through power point presentation, consisting 40 insightful graphs which provide comparison with peers over 3 preceding months. With its vast resource of data combined with exemplary implementation skills, bluebytes has been recognized for providing intelligent, insightful and actionable information for businesses to succeed and grow in a competitive environment. The company believes that its reputation and market presence will be further strengthened with the unveiling of 5 senses.

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