National, 26thJune, 2013: This July, watching movies just got bigger and better only on MOVIES NOW. The channelnot only gears up to showcase some of the best Hollywood blockbusters but also engages its viewers in an interesting contest giving them an opportunity to watch and win some fantabulous prizes every day! With prizes upto 1 crore to be won, this MOVIES NOW 100 Mania is all set to enthrall the audiences like never before while giving you the chance to live your dream.

From the smokin? sirens of Hollywood to the moves of Jackie Chan, MOVIES NOW turns on the glam with spectacular hits all through the month. This July, the channel also serves up its dark side making sure your greatest fears come alive with Atmosfear.

Hollywood enthusiasts will find themselves glued to their screens as the sexy, bold, independent bombshells turn on the heat. CatchAngelina Jolie, Cameron Diaz, Anne Hathaway, Demi Moore and Jennifer Garner in some stellar performances includingStriptease, Sex and the City, Mr and Mrs Smith and What happens in Vegas only onHollywood Sizzlers.

If martial arts gets your adrenaline pumping, don?t miss Jackie Chan?s power packed brawls in First Strike, Rush Hour 2, Drunken Master 2 and many more only on the Incredible Jackie Chan every Tuesday.

Catch Kung Fu Panda as the Super Movie of the month on the 27th of July. Tune into the laugh riot as the lovable Po proves his worth, while learning martial arts and saving China from the fearsome Tai Lung.

Catch all this and a whole lot more of Hollywood?s best only on MOVIES NOW - Hollywood in HD!

MUMBAI: Zydus Wellness Ltd (ZWL) has recently re-launched their range of men?s personal care products under the Everyuth Menz brand name, which focuses primarily on the skin care needs of Men. Men generally tend to spend most of their time outdoors and their skin requirements are also very different from those of women. Keeping this in mind, ZWL has re-vamped the product line up for the brand in order to more closely satisfy the demanding needs of men. The range of Everyuth Menz includes a Whitening Cream, a Face wash and an Exfoliating Scrub.

Everyuth Menz is positioned as a product that encourages you to "Go out and Play" without worrying about the effects of the environment or weather on your skin, and seeks to appeal to the adventurer within us. To establish this new "Born to Play" positioning for Everyuth Menz in a highly cluttered personal care segment and to communicate product benefits by encouraging men to experience the products at multiple touch points, DDB MudraMax has conceptualised a unique consumer activation called "Play out of your skin." In this men are invited to indulge in physical challenges like a semi -combat obstacle course, arm wrestling etc and at the same time are told about various product benefits. The shortlisted participants will be taken to an outdoor sports destination in Bangalore where they will compete with each other for the grand prize of winning a trip to New Zealand.

To support this activation, a thematic on-ground campaign was implemented at various malls across major cities of India including Mumbai, Pune, Ahmedabad, Delhi, Bangalore, Hyderabad, Chennai and Kolkata. A float was also made to tour various places to generate excitement and awareness about the event. Radio city was entrusted with the responsibility of driving the campaign on radio which added to the overall excitement.

Mr. Elkana Ezekiel, Managing Director, Zydus Wellness said, "We at Zydus Wellness keep the consumer in the forefront of all our activation experiences. Today?s men do not just want to live a routine life, but also want to have exciting experiences like adventure sport, trekking etc to live life to the fullest. This puts tremendous stress on their skin. Everyuth Menz is a range of high performance products for such men who are "Born to Play". With Everyuth Menz, ? Play Out of Your Skin? contest we have tried to strike a chord with the consumer by giving them an experience of the product."

Commenting on this, Mandeep Malhotra, President, DDB MudraMax said, "Proud to be working on Zydus. It gives us immense pleasure to work with brands that are connected with real people on ground."

Commenting on this, Samir Vithlani, Associate Director, DDB MudraMax said, "It gives us immense pleasure to extend our integrated services to Zydus Wellness. In this cluttered male youth market eyed by multiple brands in the category we took the challenge to create a differentiated campaign. The campaign is crafted reaching out to a larger base on ground, on radio and on digital platform. The outcome of the campaign has provided substantial traction for the brand.

Credits
DDB MudraMax Experiential, Mumbai
Office Head: Mandeep Malhotra
Business Head: Alvin Dsouza
Creative Head: Arpan Jain
Account management: Samir Vithlani
Client Servicing: Pankaj Narsian
Creative: Tanushree Sharma and Arjun Vednayagam
Production & Execution: Amit Tulsan, Dhirendra Thakur, Dileep Mishra, Arvind Lingampally, Rishi Tiwari, Sahil Jagirdar, Sandeep Sharma and Sanjay Pandey

DDB MudraMax
DDB MudraMax (Engagement & Experience), provides multi-specialty expertise to help build brands in the age of convergence. DDB MudraMax comprises fourteen strategic business units under four disciplines - Media, OOH, Retail and Experiential. These SBUs provide clients seamless solutions across a wide array of media touch points.

DDB MudraMax has been crowned the ?Outdoor Agency of the Year? for three consecutive years, at two different forums - the Exchange4media Outdoor awards for 2011, 2012 and 2013 and the Outdoor Advertising Convention Awards for 2010, 2011, 2012. Apart from this prestigious win, the agency has also been named the ?Specialist Agency of the Year?, thrice in a row, at Campaign Asia Pacific - Agency of the Year awards for 2010, 2011 and 2012.

The agency also won 11 awards at the coveted PMAA (Promotional Marketing Awards of Asia), which also included the Dragon for the ?Best Campaign In Asia and India? for Reliance Media?s Silent National Anthem, in 2010.

This year, a new forum initiated by Afaqs! And Monster.com titled "The Agency Happiness Report" declared DDB MudraMax as the ?Happiest Agency of the Year?, 2012.

DDB MudraMax?s clients include ACC, Aircel, Amway, Ashok Leyland, Asian Paints, Birla Sun Life, BPCL, Castrol, Central Bank of India, Colgate, Fosters, Gillette, Hewlett Packard, Hindustan Times, ITC, Johnson & Johnson, Jyothy Laboratories - Henkel, Kotak, L&T, LIC, Nirmal Lifestyle, Pepsi, Reebok, Samsung, Standard Chartered Bank, Star, Tata, Titan, TTK Prestige, Uninor, Union Bank of India, Volkswagen, Western Union, Wipro Consumer Care, World Gold Council, Yamaha and others.

Mumbai, 26th June, 2013: It has been 40 years since The Eagles first began to bring us top-notch music with great songwriting and marvelous harmonies and finally we now have their journey captured on a documentary film - which chronicles the history of one of America?s most influential bands. The Film titled History Of The Eagles - The Story OF An American Bandreleases this weekend on Universal Music on DVD and Blu-Ray formats and will be aired exclusively on the HISTORY TV18this 28th& 29 June?13 in two episodes.

Directed by Alison Ellwood, along with the producer (and Academy Award-winning documentarian), Alex Gibney, the documentary meticulously crafts an intimate patchwork of rare archival material, concert footage, and unseen home movies exploring the evolution and enduring popularity of one of America?s truly definitive bands.

This exceptional documentary film includes History of the EaglesPart One which explores the creation and rise to fame in the 1970?s through their breakup in 1980 and Part Two- which details the band?s reunion in 1994 through the ?Hell Freezes Over Tour? to present day. The film does capture the highs and the lows of the band?s career and as Glen Frey sums it up by saying?."it?s a journey from ?innocence to experience?".

Speaking on the release, Sunil D?Sa, Vice President, Marketing Universal Music India said, "This `History of the Eagles? documentary film being released on DVD / Blu-Ray is not just a film for the Eagles? fans, but it?s for every `music? fan out there. It?s a look into the fascinating journey of one the greatest bands of all time, right from their inception to present day. And what makes this film even more special is the incredible archival footage and never-before-seen home videos that have been intelligently put together by Director Allison Ellwood to make for very intriguing viewing! And what better than a partner like History TV18 to premiere this film in India and bring out the story of the legendary Eagles to far reaching audiences out here."

Sangeetha Aiyer, Vice President & Head Marketing, A+E Networks | TV18, "At HISTORY TV18, it is our constant endeavour to create initiatives that reflect a perfect m?lange of being informative, yet at the same time, entertaining. We?re very happy to partner Universal Music on bringing out the untold story of this truly iconic band."

While personal stories from band members, managers, and music-industry luminaries frame the narrative, it?s the unexpected moments-recording sessions, backstage interactions, and even a whimsical sequence from the Desperado`cover? shoot-that convey the extraordinary bond linking artists, music, and the times (an era when country-tinged rock and finely-honed harmonies spoke to a nation still reeling from unrest).

The Eagles have sold more than 120 million albums worldwide, earned five No. 1 U.S. singles and six GRAMMY? Awards. Their Greatest Hits 1971-1975 is the best-selling album of all time, exceeding sales of 29 million units. The band?s Hotel California and Eagles Greatest Hits, Vol. 2 have sold more than 16 million and 11 million albums, respectively. The Eagles were inducted into the Rock & Roll Hall of Fame in 1998.

The `History Of The Eagles? is available on DVD & Blu-Ray Exclusively on Universal Music

Mumbai, 25th June: MAX, the Premium Hindi Movie channel, invites you to watch the World television premier of the blockbuster hit ?Murder 3? on Saturday 29th June at 9pm and Sunday 30th June at 9pm only on MAX.

Murder 3 is about a hot-shot fashion and wildlife photographer Vikram who gets into a relationship with Nisha. She moves in with him into his palatial house outside the city. The old world house, made decades ago is as beautiful as it is scary. It holds many secrets which Nisha soon unearths. As the mystery of the old home deepens, the photographer (Vikram) remains haunted by the enigma of his former lover, who previously vanished without a trace.

Tune in to watch a ride of thrill and twist World Television Premier of ?Murder 3? on Saturday 29th June 9PM and Sunday 30th June 9PM, Only on MAX.

Mumbai, 25th June, 2013: Fans around the world have waited with baited breath to see the 3rdinstallment of the wildly popular Krrish Franchiseunder the Filmkraft Productions banner. The wait is finally over as Krrish 3 kicks off its promotions and unveils the first look of the film withthe motion poster. Superstar HrithikRoshan will unveil this fabulous first look during his chat with fans on Facebook on Thursday, June 27th 2013at 3:00 p.m. followed by Instagram (@hrithikroshan).The Krrish 3digital campaign is spearheaded by HungamaDigital Media Entertainment Pvt. Ltd.and will touch over 50 millionpeople just on Day One of the launch. This will be one of the largest social media launch campaign for a moviein the Indian entertainment industry so far.

As a part of this campaign,HrithikRoshan, who plays Krrish in the series, will unveil the first look of Krrish 3 during his first ever Facebook Live Video Chat. He will show a global audience the motion poster of the movie. The Live Video Chat will be activated on four Facebook pages: HrithikRoshan?sofficial fan page, the ?Krrish 3?movie official fan page, the BollywoodHungama.comfan page and the official Bollywood on Facebookfan page. Live chats are easy to use, interactive and essential tool for celebrities to keep in touch with their fans across the globe.

Listeners from India?s leading radio station, Radio City 91.1 FM, will have a special opportunity to ask questions to HrithikRoshan during this Live Video Chat. The chat will be moderated by Radio City?s effervescent RJ - Archana.

Combining various powerful social media platforms like - Facebook and Instagram,Krrish 3 has gone beyond the traditional realms to engage with fans right from day one. This campaign signifies the innovative use of social media to maximise personalised outreach for consumers.

Commenting on the initiative, Rakesh Roshan said, "We are looking forward to unveil the first look of our film, Krrish 3 onFacebook. This film is a result of a lot of dedication and creative effort from the entire team. We want to maximize the potential of social media; reach out to millions of fans the world over and this is the first ever Bollywood film to launch its first look motion poster on Facebook. We are excited that a large number of people will see the first look simultaneously at launch."
HrithikRoshan said, "I am really excited about chatting with my fans through the Facebook Live video chat and eagerly look forward to the big unveiling of the Krrish 3 digital motion poster. Today?s Technology is simply phenomenal, as in an instant we can get immediate reactions and feedback on our films. I?m a huge believer in the power of social media as it directly involves our fans and supporters,and for a movie such asKrrish 3 it takes the experience to the next level."
Neeraj Roy, MD and CEO of Hungama Digital Media Entertainment Pvt. Ltd. said, "In India, 25% of all internet usage is for social networking. With over 78 million Indians on Facebook, digital really opens an array of opportunities that will impact the way entertainment is marketed and consumed today. With the launch of Krrish 3?s first look on Facebook, we are not only addressing domestic audience, but 1.5 billion south Asians globally. This is just the kick start of numerous of activities we will roll out for the film including music, videos, gaming, etc."
The star cast of the movie HrithikRoshan, Priyanka Chopra and VivekOberoihave shown their support and involvement by tweeting to their fans about the campaign.

Hungama Digital Media Entertainment Pvt. Ltd. has partnered with a host of celebrities to launch a series of Facebook Live Video Chats in the past. Some of the names include celebrities like Priyanka Chopra, John Abraham and SanjeevKapoor, known for innovation and creativity these sessions have shown tremendous success in the past.

One can log on to the following Facebook Fan pages to Chat Live with Hrithik Roshan
https://www.facebook.com/hrithikroshan
https://www.facebook.com/Krrish3thefilm
https://www.facebook.com/bollywoodhungamacom
https://www.facebook.com/Bollywood

MUMBAI 24th. June 2013: A new sales house called Exodus Media, representing ethnic media in the UK, launched last month.

Bill Miller: Managing Director of Exodus Media Sales said:

?Exodus is backed by one of the largest ethnic media agencies in the USA, Mediamorphisis. It?s exciting that Exodus already has six channels signed including B4U Music, B4U Movies, Sony SET, Sony MAX, MATV and ABP News channel (which is re-launching to UK in August). We?re here to provide a credible ?value alternative to existing sales points? for client channels and advertisers?.

The sales house will concentrate on specialist channels within News, Travel and General Entertainment for the ethnic sector.

At its start, it is focused on TV spot airtime, sponsorship and ad-funded programme sales for the UK and Europe. However, within its growing group of associate companies across USA, Canada and Indi, Exodus plans to quickly grow into a true international player.

Exodus will work closely with its Indian digital arm, Manhattan Communications to deliver combined TV and Digital solutions for mainstream clients in UK.

For more details call ++44 207 869 5179, or visit www.exodusmediasales.com