• Mahindra excels at the Pitch Brands 50 Awards 2013 for excellence in marketing

    Submitted by ITV Production on Jun 18, 2013

    June 18 2013, Mumbai: Mahindra & Mahindra Ltd. (M&M), India?s leading SUV manufacturer, recently received two coveted awards for its popular SUV - the XUV500 and its corporate brand positioning - Rise, at the Pitch Brands 50 Awards 2013 for excellence in marketing. The XUV500 won the Buzzy Brand award for riding the digital wave and spreading word of mouth to surprise and excite consumers while M&M was also awarded for its Mahindra - Rise campaign in the Rechargers category for re-working its corporate identity and being able to gain market share with the brand new positioning.

    Instituted by the Exchange 4 media group, the award felicitated the top 50 brands amongst a host of 120 brands from across various segments. The various categories included Resurgent Brands, Globetrotters, Social Marketers, Rechargers, Marketing Innovators, Impactful Launches, Ageless Brands, Bottom of Pyramid, Bang for the Buck and Buzzy Brands with entries being judged for excellence in marketing over the past 12 to 18 months. An accreditation to the top 50 brands of the year, the awards are an editorial acknowledgement of the great work done by these brands.

    The brand entries went through an exhaustive shortlisting process and were judged by Pitch?s esteemed jury panel chaired by Ramesh Jude Thomas, President, EQUiTOR Consulting. The other jury members included marketing professionals and professors such as Rahul Sen, International Brand Advisor; Ramanujam Sridhar, Founder and CEO, Integrated Brand-comm; Subroto Chattopadhyay, Chairman, Peninsula Foundation, Sunil Gupta, Marketing Partner, South Asia, Results International Group and Ashok Pratap Arora, Marketing Professor, MDI.

    Speaking on the Recharger Award for Mahindra, B. Karthik, Senior General Manager - Corporate Brand Management, Mahindra & Mahindra Ltd. said, "This award gives us tremendous satisfaction as it validates our continued focus on building a strong corporate brand. Moreover, what makes this recognition even more special is the fact that all the competing brands are quite well known, successful and noteworthy in their own right. Our brand positioning - expressed by the word Rise represents a new chapter in the history of this iconic brand and we are pleased to be recognized for it."

    Speaking on the recognition received for XUV500, Vivek Nayer, Chief Marketing Officer, Automotive Division, Mahindra and Mahindra Ltd. said, "We believe that with the XUV500 we have created a strong brand that appeals to its customers and engages with its fans. Going forward, we will continue to set new benchmarks of excellence to take this brand to new heights."

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  • Discovery Science to have a contemporary and fresh look

    Submitted by ITV Production on Jun 18, 2013

    New Delhi : Discovery Science,India?s only 24-hour channel dedicated tomaking science programming relevant, accessible and entertaining,will adorn a contemporary and fresh look from July 1, 2013. Besides launching a new vibrant logo, MORPHY,Discovery Sciencewill present a younger on-air packaging along with the launch of multiple programme series that push the boundaries of human imagination.

    Announcing the refresh, Rahul Johri, senior vice president and general manager - South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific said, "Discovery Science has gone beyond the imagination to explore the unknown and present the greatest discoveries, inventions and scientific breakthroughs in a relatable format. With the refreshed look and a vibrant new logo, Discovery Science begins a new journey of making science even more entertaining and popular. It will add dimension to the engaging programing by introducingground-breakingmega series."

    Discovery Science continues to examine the impact of science and technology on our everyday lives. Discovery Science, a leader in the search for answers to the questions that have eluded everyone for centuries and reveal life?s greatest mysteries and smallest wonders, from uncovering lost worlds to exploring the latest in scientific discoveries, will build on the same image and offer amazing programs for the viewers.

    Upsizing the overall entertainment quotient, Discovery Science will not only be offering premiere series like Master Of The Universe: Stephen Hawking, 100 Things That Will Change Your Life, Beautiful Mindsbutalso bring new seasons of popular shows like How It?s Made, When We Left Earth, Through The Wormhole, Science Of War - Anthology On Weapons? Shows.

    Programming highlights:

    HOW IT?S MADE

    There are many incredible things in this world that we take for granted. Perhaps it is because they are commonplace or that we are just too used to seeing them around. However, each of these unapologetically mundane items has a fascinating story behind it, and HOW IT?S MADEunravels their stories by visiting dozens of workshops and factories, witnessing the technology that turns raw materials into finished products right before your very eyes.

    THROUGH THE WORMHOLE

    Hosted by Academy Award?-winning actor Morgan Freeman, the series introduces exciting, mind-blowing new ideas about who we are, where we come from and what lies beyond Earth. From the latest work at NASA and private enterprise facilities to the most innovative theories from academics and researchers, this series delves into black holes, colonising planets, string theory and more.

    BEAUTIFUL MINDS

    Beautiful Minds approaches the huge scientific field of brain research through the most interesting and entertaining ?research projects?, the Savants. Currently, there are around one hundred recognised Savants with genius-like talents worldwide. For all brain researchers the Savants are a fascinating window into the brain.

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  • It is time for the EMVIES again!

    Submitted by ITV Production on Jun 18, 2013

    MUMBAI: EMVIEs, the premier media awards instituted by The Advertising Club in 2001 is completing thirteen years. Celebrating the greatest breakthrough innovations in Indian media, EMVIES recognizes and awards the most outstanding media initiatives developed over the year gone by. The grand Gala Ceremony will be held on Friday, 6th September, 2013 at the Ball Room, Hotel Taj Lands End, Bandra, Mumbai at 6 pm. The event will be followed by Cocktails & Dinner. The Presenting Sponsor is TIMES TELEVISION NETWORK.

    The EMVIES have gone from strength to strength in these years with the very active and enthusiastic support of the entire media fraternity. Not only have these Awards become a matter of honour for media planning and buying houses, but are today receiving tremendous support from media marketers and clients as well.

    EMVIES 2013 will retain the best practices of the past years including the online judging process initiated last year.

    The EMVIEs Committee at the Ad Club after co-opting the participation of media agencies and taking their suggestions on board in an EMVIES Town Hall session has introduced the following new things this year.

    WHAT IS NEW IN EMVIES 2013?

    • Launching the first ever judging rounds in New Delhi in addition to Mumbai.
    • Recognition for the so far ?unrecognized heroes? of media agencies with the ?Best Implementation Team of the Year? award.
    • Introduction of new sub categories in Best Media Innovation-TV, Best Media Innovation-Print, Best Integrated Campaign and Best Use of Research.
    • Re-introduction of categories like Best Use of Sponsorship.
    • Announcing the EMVIES 2013 date schedule in the entry form so that you can schedule your calendar accordingly!
       

    All the entrants to the competition are requested to note that the Brochure / Entry Form for EMVIE 2013 Awards can be downloaded from www.theadvertisingclub.net. The last date for submitting the entries is Monday, 8th July, 2013.

    For further information please contact The Ad Club Secretariat on 23894091 / 23810213.

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  • Vogue eyewear introduces its indian communication campaign featuring brand testimonial Deepika Padukone

    Submitted by ITV Production on Jun 18, 2013

    June 18th 2013, Mumbai: The much sought after lifestyle destination, Tote On The Turf ,Mumbai was set up for the most exclusive and high fashion event in Mumbai. The presentation of Vogue Eyewear?s first ever Indian communication campaign featuring Bollywood acclaimed actress DeepikaPadukone.

    The glamorous event was hosted by none other than the diva herself, who declared, "It?s a privilege being the face of Vogue Eyewear in India. The journey so far has been incredible. Vogue Eyewear is a perfect extension of my personality with its colorful and stylish models, both in optical and sunglasses. Vogue Eyewear enables me to have a complete different look depending on the situation: flirty, feminine, chic or even geeky smart like my various on screen characters".

    Inspired by the colorful theme of the 2013 Vogue Eyewear communication campaign, Tote on the Turf was the most fashionable place to be at. Throughout the night, guests enjoyed exclusive styleoriented and personalized experiences. The evening also featured the live sounds of the versatile singer Vasudha Sharma from ?Aasma? as she striked a chord with style.

    Deepika showcased Vogue Eyewear?s latest range: an eclectic mix that is inspired by the trends seen on the runway and demonstrates how the brand is always at the forefront of fashion. The range consists of glamorous, colorful, and feminine frames that have a strong personality and a sophisticated charm, just like Deepika.

    Mariavittoria Di Stasi, Global Brand Director - Vogue Eyewear, comments "The PR launch of the new Vogue Eyewear?s Indian communication campaign featuring fabulous actress DeepikaPadukone is the most dazzling, awaited and glamorous event in Mumbai. DeepikaPadukone is the perfect testimonial for Vogue Eyewear in India: she is absolutely charming, sensual, and marvelous and in her everyday life she adores playing with colors and fashion, the essence of our brand. The fact that DeepikaPadukone personally hosted and attended the launch event will definitely contribute in making it unforgettable."

    Deepika is widely recognized for her trendy on screen characters in films like Cocktail, Love AajKal, Race 2 and YehJawaniHaiDeewani to name a few, firmly believes Eyewear to be a must have style accessory!

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  • Discovery turbo bring awe-inspiring overhaul action on remodelled

    Submitted by ITV Production on Jun 18, 2013

    Mumbai, June 18, 2013: It?s not just about fixing your vehicle, it is lovingly restoring it to new glory with a few fancy tricks. Tune-in to nonstop overhauling action with Discovery Turbo?s REMODELLED when it airs every night at 11:00 p.m. This summer season, the

    channel dedicated to all things motored, presents a special selection of remodelling series where vintage vehicles set for the graveyard are resurrected by mechanical masterminds.

    Join some of the most talented fabrication and restoration professionals like renowned design expert Chip Foose on Overhaulin?, unconventional Bangladeshi coachbuilder Leepu Awlia on Chop Shop London Garage and auto artisan Ryan Friedlinghaus on Street Customs, as they lay their hands on a variety of projects including modifications, upgrades and intense repair works. Pushing the boundaries of innovation and auto design, they continue to thrill speed-crazy customers and viewers alike with their bespoke creations.

    From Hummers to Bentleys, convertibles to taco trucks, customised helicopter-limos to choppers, watch the passion and challenges as teams of skilled craftsmen weave in the symbolic stories of their famous patrons into the design and build of each ride from customisations to conceptualisation to execution.

    Besides catching up on good ol? Discovery Turbo favourites, REMODELLED will also showcase premiering series such as Inside West Coast Customs, Jesse James: Outlaw Garage and Fast N? Loud where viewers will witness classic sleeping beauties transform into roaring monsters. It is thanks to the skilled mechanics and visionary experts who are responsible for finding vehicles with the potential to become rapid rockets at ultra-speed. Viewers will discover an outstanding bumper to bumper journey of surprising ingenuity, creation and inspiration. These custom car builders create quality dream merchants despite tight budgets, deadlines and multiple design challenges.

     

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  • Realterm Everstone inaugurates IndoSpace Luhari - a 1.6 million square feet world class industrial and logistics park at Luhari, Gurgaon

    Submitted by ITV Production on Jun 18, 2013

    Gurgaon, June 18, 2013: IndoSpace Luhari, a 1.6 million square feet industrial and logistics park developed by Realterm Everstone Development Management Private Limited (Realterm Everstone), has commenced operations at Luhari, near Gurgaon. IndoSpace Luhari is in the series of modern industrial and logistics parks across India developed by Realterm Everstone, and is being constructed at an estimated cost of INR 300 crore.

    The industrial park houses modern warehouses and light manufacturing facilities designed to meet the logistics and supply chain needs of global companies. The site is within close proximity to several large industrial clusters, including IMT Manesar, Daruhera, Bhiwadi, and Bawal industrial areas. Good regional connectivity makes the site an ideal location for third party logistics services (3PLs), consumer goods companies and retailers to establish their distribution centres to service Gurgaon, Delhi and northern India.

    From the total built-up area of 1.6 million square feet, IndoSpace Luhari has leased a 320,000 square feet facility to DHL - a global market leader in the logistics industry. This facility has been built-to-suit DHL?s requirements, and will serve as a northern distribution centre for Procter & Gamble (P&G). It has been leased to provide 3PL services to P&G.

    Brian Oravec, Managing Partner of Realterm Everstone said, "The IndoSpace Luhari project is an ideal location for third party logistics service providers, consumer goods companies and retailers to establish their distribution centres to service Gurgaon, Delhi and the rest of northern India."

    Commenting on the association with DHL, he added further, "We are very pleased to extend our relationship with DHL. The Luhari facility has been designed specifically to meet DHL?s requirements."

    "DHL Supply Chain is expanding rapidly in India. This facility is one aspect of our strategy to provide world class, India-based solutions by offering competitive, high quality services to our customers through proactive investments" said Oscar de Bok, CEO - South and Southeast Asia, DHL Supply Chain.

    Realterm Everstone is a pioneer in modern logistics spaces across India. It has 11 projects under development across 5 cities in India, with a total target built-up area of 15 million square feet and covering a total land area of over 700 acres.

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