• NFDC calls for entriesfor Film Bazaar Co-production Market 2013

    Submitted by ITV Production on Jun 17, 2013

    Mumbai, Monday, June 17, 2013:NFDC (National Film Development Corporation) announces today, the call for entries for one of its important programs, Co-production Market at Film Bazaar 2013 (Nov 21st- 24th). The seventh edition of South Asia?s Global Film Market- Film Bazaar, will be held from November 20th-24th, alongside IFFI (Nov 20th- 30th), in Goa, like every year.

    The first of its kind in South Asia, the Film Bazaar Co-Production Market offers a unique opportunity to filmmakers with South Asian stories seeking international co- productions as well as artistic support. Every year, the Co-Production Market invites a select number of directors and producers to present their projects to international producers, distributors, sales agents, funding representatives and other financial partners from across the world.

    Film Bazaar Co-productionMarket boasts an eclectic range of films that were successful outcomes,namely; The Lunchbox (by RiteshBatra), Monsoon Shootout(by Amit Kumar), Titli(produced by Dibakar Banerjee), Deool(by Umesh Kulkarni), I AM (by Onir), LSD(by Dibakar Banerjee), Shor in the City(by Raj Nidimoru),to name a few, from the past editions.

    Film Bazaar Co-Production Market 2012 selected twenty sixSouth Asian projects from thirteen countries, namely, Pakistan, Bangladesh, Sri Lanka, Australia, New Zealand, USA, UK, Germany, France, Algeria, Canada, Netherlands and India including an Independent Filmmaker Project, USA.

    For more details on the program and its process, please visit: http://filmbazaarindia.com/programs/co-production-market/

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  • Tamil blockbusters now on BIGFLIX

    Submitted by ITV Production on Jun 17, 2013

    Mumbai, 15th June, 2013: Kollywood enthusiasts, who have always dreamed of watching their favourite stars sizzle on their personal screens, are in for a treat! BIGFLIX, India?s first movie-on-demand service is all set to offer the best of Tamil titles across genres like action, comedy, drama and thriller on BIGFLIX.com. Re-creating the delight of regional cinema on your personal blockbuster theatre, BIGFLIX will offer an assortment of classics and recent Tamil superhits.

    Titles from the glorious 90?s era of Kollywood, like Mani Ratnam?s comedy thriller ThirudaThiruda, political drama Iruvar and ManishaKoirala starrer Bombay, along with Kamal Hassan starrer Indian and AishwaryaRai?ssuperhitJeanswill offer complete entertainment on a single destination!

    To entertain romance fanatics, BIGFLIX will offer popular blockbusters like KadhalilSodhappuvadhuYeppadi, OruNadigayinVakkuMoolam, Nootrenbadhualong with evergreen romance movies like Paruthiveeran and Sivaski. Fans that enjoy watching light-hearted cinema and prefer the comedy genre, will find themselves indulging in endless entertainment offered by films like ThiruThiruThuruThuruand Boys.

    Commenting on the Tamil catalogue offering, Shreyash Sigtia, Business Head, BIGFLIX said, "Leveraging the popularity of regional content on BIGFLIX, we decided to strengthen our regional catalogue and offer the best of Tamil titles to our huge subscriber base. The Telugu and Malayalam catalogues on BIGFLIX have received a tremendous response and with the addition of Tamil titles, I am certain that movie buffs will continue to enjoy their favourite movies anytime, anywhere BIGFLIX.com."

    To complete the Tamil movie watching experience, the full length feature films can be watched in high quality on your preferred smart device sans any advertising with just one single login all this and more can be availed just by subscribing in to BIGFLIX at plans starting Rs. 99 onwards.

    Website: www.bigflix.com

    Apple iTunes Link - http://itunes.apple.com/in/app/bigflix-hd/id469988374?mt=8
    Android Smartphones - https://play.google.com/store/apps/details?id=com.bigflix.BigFlixMovies&hl=en
    Android Tablets - https://play.google.com/store/apps/details?id=com.bigflix.bigflixtablet&hl=en

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  • Zapak Solutions, in a unique 'Phygital Event' Engages With Twitter Influencers to Premier BIG CBS Love's new show 'Summerland'

    Submitted by ITV Production on Jun 17, 2013

    Mumbai, 12th June, 2013: Zapak Solutions, the social media arm of Zapak Digital Entertainment, recently invited about 50 twitter influencers in Mumbai (who had a cumulative reach of over 3.5 lakh followers) and engaged with them through a phygital activity (physical activation with a digital mechanism to it) that was called Summerland Tweetup. The activity was thoughtfully designed and executed to create a buzz for the India premier of BIG CBS Love channel?s new show, Summerland. The objective of the tweet-up was to engage viewers and amplify the social media presence of the show, which resulted in #Summerland trending at No. 4 nationally within 3 hours of commencement of the activity.

    Summerland Tweet-up: the event:

    Zapak Solutions invited close to 65 top influencers on Twitter to be a part of Summerland Tweet-up through a unique twitter invite designed for the event. This was followed by personalised 3 twitter reminders sent to each invite that was responded with RSVPs. Upon reaching the venue, while the invites were being greeted physically by the teams at Zapak Solutions and at BIG CBS Love, there were "welcome" messages sent to each invite on their twitter accounts as well. The event kickstarted with the exclusive screening of the first episode of the new show ?SummerLand.? This was followed by a small contest; the questions of the contest were based on the episode, the characters and the storyline. Post this, the guests were requested to write a brief review on their twitter pages - we called it the ?Tweeview? and the responses were simply fabulous! Everyone has a good time with the summery props & karaoke along with food and drinks!

    The Reach:

    The tweet-up was instrumental in propagating the show and creating a buzz on social media. The @BIGCBSLOVE Twitter handle added more than 200 new followers within 3 hours during the campaign. The campaign reached out to over 3.5 lakh Twitter followers with 1736 tweets, 497 re-tweets and total mentions of 226. The #Summerland trended at number 4 in India and in Mumbai at different intervals. All this on the day of the IPL final!

    Commenting on the success of the tweet-up, Rahul Avasthy, Head - Digital Strategy and SMM Business, Zapak Digital Entertainment said, "Social Media is rapidly becoming an integral medium to reach the target group. For BIG CBS Love?s new show Summerland, we decided to leverage Twitter extensively and create an Influencer Outreach program via tweet-up inviting 65 Twitter influencers. With the influencers tweeting consistently, we reached out to 3.5 lakh Twitter followers which resulted in #Summerland trending at No. 4 in India as well as Mumbai. To entertain the Twitter influencers and add an element of fun to the event, we also organised a karaoke session along with some funky props which influencers took pictures with and shared on Twitter."

    Anand Chakravarthy, Business Head for BIG CBS Network said, "BIG CBS LOVE brought Summerland to the Indian audiences for the first time. In order to create a strong presence for the show, we partnered with Zapak Solutions to engage viewers with a unique tweetup event. The activity was instrumental in building hype around the premier of the show, along with engaging viewers and Twitter influencers in contests to enhance social media presence. We are extremely happy with the outcome of the event and the response the show has received across India."

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  • BMW showcases the xDrive Superiority in New Delhi

    Submitted by ITV Production on Jun 17, 2013

    chnology, with the BMW X3, the BMW X5 and the BMW X6 at a specially created test track in New Delhi.

    The event was held at The Pavilion, DLF Emporio Mall, Vasant Kunj, New Delhi during 15-16 June and marked the culmination of a three city xDrive tour.

    With BMW X ramps and obstacles like Articulation humps and Incline, the BMW xDrive event provided customers an opportunity to drive the BMW X 6, the BMW X 5 and the BMW X 3, under the expert guidance of international BMW trainers.

    Mr. Philipp von Sahr, President BMW India, said, "BMW Group is a pioneer in creating new vehicle segments. The entire Sports Activity Vehicle (SAV) was created by BMW. The BMW xDrive is one of the most advanced examples of a four-wheel drive systems in use today?s world. With the BMW xDrive Tour across India, BMW India is happy to give customers an opportunity to experience the exhilarating superiority of the BMW X range of SAVs in a challenging and exciting environment."

    The BMW xDrive is an intelligent all-wheel drive system that monitors the driving situation constantly and distributes drive power smoothly between the axles where it is needed the most. In India, the intelligent BMW xDrive all-wheel drive system is standard in the BMW X3, the BMW X5 and BMW X6.

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  • Vserv.mobi establishes Africa office; further strengthens Southeast Asia presence

    Submitted by ITV Production on Jun 17, 2013

    India, June 17, 2013 - Vserv.mobi, a leading global mobile advertising network for app developers, publishers, advertisers and telecom providers, today announced the appointment of 3 key executives to its team - Jacqui Boyd, Sales Director - South Africa; Max Ku, Business Development Director - Malaysia and Nguyen Quang Duy, Business Development Director - Vietnam. The move reflects the company?s efforts to further build its business and consolidate its position as a leading player across emerging markets. (Read announcement here)

    Elaborating on the announcement Dippak Khurana, CEO & Co-Founder, Vserv.mobi said, ?As user consumption of information and entertainment on mobile devices skyrockets, Vserv is leading the innovation and building the global scale necessary to help all the key stakeholders in the mobile ecosystem to seize this opportunity. These strategic appointments, will give us the right momentum in becoming the #1 Mobile Ad Network in emerging markets.?

    Jacqui Boyd, Sales Director, South Africa, Vserv.mobi has over 10 years of experience in the digital and mobile space. Jacqui will be based out of Cape Town and lead the brand sales business in South Africa. In addition, she will also lead Vserv?s expansion across other markets in Africa. Prior to Vserv, she has worked with InMobi, Mindshare and Carat.

    Max Ku, Business Development Director, Malaysia, Vserv.mobi has 10 years of experience and will lead brand sales and also focus on building strategic alliances with premium publishers across Malaysia. Prior to Vserv, Max has worked with Media Prima Digital and iHub Media. He will be based out of Kuala Lumpur.

    Nguyen Quang Duy, Business Development Director, Vietnam, Vserv.mobi has 10 years of experience driving business development in the digital and mobile space. He will be based in Ho Chi Minh City and lead the rollout of brand solutions for advertisers and build partnerships with premium publishers across Vietnam for Vserv. Prior to this, Duy has had senior level stints at Dentsu Media and Effective Measure.

    Founded in 2010, Vserv.mobi is an award winning Global Mobile Ad Network, having been named ?Media Company of the Year? at the MMA Smarties and listed in the Red Herring Top 100 Award. Over its three formative growth years, the company has successfully managed to break through the competition clutter, powered by it?s two flagship technologies - AppWrapper and AudiencePro.

     

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  • Suits season 2 mania begins on Comedy Central

    Submitted by ITV Production on Jun 17, 2013

    Mumbai, June 10, 2013: After the first hit season of Suits, Comedy Central is all set to bring back the awesome twosome ? Harvey Specter and Mike Ross to Indian television. The second season gets bigger and better as the drama unfolds not only on television but across other platforms as well! Comedy Central India will be promoting the show across various platforms and in the process engaging and interacting with its fans.

    Since its inception, Comedy Central India has entertained and engaged its viewers with some clutter breaking shows and initiatives. The channel has also undertaken various initiatives to help its loyal fans get intimate with the comic genre via their Facebook page. The channel now brings the sexy legal eagles of Pearson Hardman closer to its fans by bringing an application on its Facebook page that will test their Suits quotient.

    Challenging the hardcore SUITS fans, the application can be played on Facebook http://www.facebook.com/comedycentralindia which will test fans knowledge about Suits and its characters. With each correct answer they will move to the next level which gets tougher and trickier! The questions of the quiz are crafted using witty one liner & popular signature phrases from the show characters. However fans need not worry, as the clues to the quiz are on Comedy Central India?s social media platforms ? YouTube, Pinterest and Twitter. You can watch the videos on YouTube to complete the quotes, find clues on Comedy Central?s Pinterest board or tweet with a hashtag to @comedycentralin. So take the Quiz to find out if winning ?Suits? you and win Suits merchandise!

    Apart from promoting the show on the digital platform, the channel has also partnered with brands like Big Cinemas, Cocoberry, CCD and In.com to promote the show via the BTL route. In addition there are also promos running on MTV, Vh1 and WB. The channel also plans to engage trade audience by promoting the show in major media agency premises.

    SO TAKE THE SUITS CHALLENGE IF YOU THINK YOU?RE THE ULTIMATE ?SUITS? FAN

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