• Zebronics Unveils Digital Photo Frame ?Artifice 3?

    Submitted by ITV Production on Jun 13, 2013

    MUMBAI, 13 June 2013: Top Notch Infotronix, India?s leading supplier of products and accessories for Computers, Consumer Electronics and Communication under the brand ?ZEBRONICS, has launched their latest Digital Photo Frame ?Artifice 3? that lets consumers bring their precious memories to vivid life, with innovative features including video playback function.

    The Artifice 3 digital photo frame sports a resolution of 800x480 pixels in a vibrant 7-inch LCD screen, and readsmedia files off a variety of convenient and easily accessible memory devices including USB flash disk and SD/MMC cards. While the screen display ratio is 16:9, the frame preserves the original format of the photos, ensuring that they are not stretched or cropped. Viewers can enjoy their photographs as a slideshow and also zoom in on a particular part for detail. The picture rotation feature helps seamless slideshow while including those photographs shot in portrait mode. The slide shows can be made more interesting and alive with multiple display modes and transitions. The Artifice 3 can also play music (mp3, wav, wma formats), so one can add appropriate background music to those slideshows. The user interface is intuitive and easy-to-use.

    The Artifice 3 also plays video files in most common formats (Mpeg1, Mpeg2, Mpeg4, DIVx4, DIVx5, H.263, 3GP), as well as standard text (.txt) files, making it suited for use as small signage in offices, educational facilities, retail outlets etc. When not in photo or video mode, one can use the clock and calendar functions (including an alarm), that makes it a truly versatile device. Available in elegant piano-black and glossy-white body-color options, the slim photo frame positively enhances room d?cor while sharing your precious memories with friends and family.

    The device comes complete with a compact remote control and a power adapter. Representing Zebronics? dedication to quality at value prices, the new Artifice 3 is priced at Rs. 3333/- including one-year warranty and is available right away at Zebronics? e-commerce site ? www.moneyvasool.com ? as well as leading consumer-IT stores and on-line vendors.

  • Hyderabad based techie wins Hyundai Eon

    Submitted by ITV Production on Jun 12, 2013

    National, June 12, 2013: Little did Dileep Kumar Srirambhatla know that he would be the proud owner of a brand new Hyundai Eon by just participating in a lucky draw contest run by PAYBACK, the pioneering loyalty and rewards program. Dileep enrolled into the program through PAYBACK Corporate Rewards, a niche initiative that PAYBACK has designed to address the reward and recognition needs of Employees and Channel Partners of its Corporate Partners.

    The lucky draw contest was a special PAYBACK Rewards Catalogue redemption campaign driven between January 12, 2013 and March 31, 2013, providing PAYBACK Members a chance to win the grand prize - Hyundai Eon, by redeeming 500 or more points on purchasing from over 600 products listed at www.payback.in.

    Expressing his delight, Mr. Dileep Kumar Srirambhatla said, ?I am excited to win the new car and overwhelmed with PAYBACK?s way of delighting its members. I hope that PAYBACK will introduce more such initiatives that are sure to win over hearts of Indian consumers.? Dileep is a Software Engineer by profession, based out of Hyderabad, and an avid online shopper.

    Mr. Vijay Bobba, Chief Executive Officer and Managing Director, PAYBACK India said, ?PAYBACK always strives to raise the bar when it comes to member engagement in the loyalty segment; hence we are constantly inventing and reinventing simple, easy, trustworthy and fun options to earn and redeem PAYBACK Points at convenience of members. Our presence in over 3000 points of sale, footprint at 100 locations across the country, flexibility to transact online, exclusive rewards redemption catalogue, kiosks are testimony of our endeavor to delight our members.?

    Reacting to the great response the campaign received, with participation from hundreds and thousands of PAYBACK Members across the country, Mr. Bobba added, ?The enthusiasm witnessed from members for the lucky draw contest motivates us further to work towards providing more wow experiences to them.?

  • Lufian makes DSS debut Launched in 2012, Lufian has 3 flagship stores in UAE

    Submitted by ITV Production on Jun 12, 2013

    Dubai, UAE, 12 June 2013: Lufian, the global fashion retail brand, is participating at Dubai Summer Surprises (DSS 2013), in celebration of opening 3 stores in the UAE in just five months after the launch.

    Lufian is one of 25 retail brands that entered the UAE market in 2012. Lufian now has three shops in Deira City Centre, Mirdif City Centre in Dubai and Al Wahda Mall in Abu Dhabi.

    H2 Fashion, the sole representative of Lufian in the UAE and one of the leading regional fashion retail groups, said that the participation of Lufian in DSS 2013 is aimed at boosting the rapidly growing presence of the brand in the UAE market.

    According to H2 Fashion, the GCC franchisee company, plans are in place to launch more stores in during the year.

    Hany Abu Omar, Managing Director, H2 Fashion said: "Lufian is a significant entrant to the UAE market that made its debut through H2 Fashion in late 2012. The three stores currently in operation are attracting good footfall in Dubai and Abu Dhabi. We are in talks with major malls to open new stores. across the UAE."

    Abu Omar emphasized the importance of festivals like DSS in boosting the retail industry. This was validated in a recent report released by CBRE, which shows that Dubai has retained its position as the second most important international retail destination globally, just behind London.

    Lufian is offering sales discounts of 25 to 50 percent until the end of DSS on 7th July 2013.

    H2 Fashion operates 17 shops in the UAE, with a target to reach 25 shops in the UAE and 45 in the GCC by 2014.

    Distinguished by its casual elegance with touch of simplicity, Lufian specializes in offering a variety of men?s clothes and shoes. The brand targets customers aged between 25 and 45 years.

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  • Sony Pix initiates the "First Live interactive game" to promote the television premiere of 'The Amazing Spiderman'

    Submitted by ITV Production on Jun 12, 2013

    MUMBAI, 12 June: Sony PIX has always been amongst the front runners when it comes to promoting and marketing their premieres in an engaging and innovative way. This time around, Sony PIX is carrying out a unique campaign to promote the premiere of the superhero blockbuster film, The Amazing Spiderman, airing on the channel on 16th June 2013 at 1 PM&9 PM.This campaign is based on the premise that in a world where there is so much of negativity, Sony PIX is giving its viewers an opportunity to honor the Amazing people in our lives, by creating?The largest web of amazing people?.

    With promotions across mediums such as print, online and television,Sony PIX has come up with a yet anotherinnovative and interactive way to interact with its viewers. Sony PIX will engage viewers through the ?First Live Interactive Game? in the social media space. Through this game, viewers will be encouraged to identify their amazing friends and people around them by visiting www.webofamazingpeople.comand tagging them as Amazing people.

    This is not all! The activity also has a fun twist to it by integrating movie related questions post tagging and enabling users to enter a lucky draw for winning special TAS Merchandize and some Sony Electronic products. The highlight of the campaign will be on the day of premiere (Sunday 16th June, 1 and 9 pm) when the interactive live game will beintegrated with the telecast and www.webofamazingpeople.com. People watching the movie have to spot ?spidey tags? or codes during the telecast of the movie and enter them on the microsite. One lucky winner who has followed the process of tagging and entered all spidey tags correctly will win a trip to TAS studio in LA.

    Himmat Butalia, Marketing Head, Sony PIX said, "A brand?s success depends on how well it connects with its audience and builds ongoing conversations with them on a consistent basis. Sony PIX had initiated the first interactive premiere during the mega premiere of MIB 3 which got an immense response from the fans and now with the ?First Live interactive game? for the television premiere of ?The Amazing Spiderman?; we will go a step further into building fan engagement while watching the biggest television premiere of this year on Sony PIX."

    Saurabh Yagnik, Business Head, Sony PIX added, "The campaign ?India?s biggest web of amazing people? is all about encouraging users to notice the amazing deeds and acknowledge the amazing people around them. This digital campaign starting from June 8 will first build awareness about amazing people. This will be followed by asking the users to identify their amazing friends and amazing people around them. This is a viral campaign which will help form the largest ?web of amazing people?. It will all culminate on the day of the premiere; June 16 when the fans will be asked to play a LIVE game during the premiere of the film."

    Catch the superhero blockbuster film?The Amazing Spiderman? on Sunday, 16th Juneat 1 PM&9PM only on Sony PIX.

  • Span Digital Bags MyInsuranceClub.com Digital Marketing Duties

    Submitted by ITV Production on Jun 12, 2013

    MUMBAI: Span Digital, the digital wing of Span Communications has recently won the Digital Media pitch for MyInsuranceClub.com and it would involve complete online media planning and buying and various other aspects of digital communication.

     

    Elated with the win, Kushal Sanghvi, CEO, Span Digital confirmed the news and said ?We are glad to handle digital promotions for this unique brand to grow it into a niche and enriching experience for consumers online. Myinsuranceclub.com was looking to partner with an agency that empowers consumers with an in depth understanding of consumer preferences across different financial products. The approach would be to take our knowledge of working with several banking and financial service companies and continually creatively market for a product like insurance.?

     

    ?Digital is a way of life today and we are proud to provide top quality digital skill sets and capabilities to our existing Client relationships as well as new Clients. Our service would focus on engaging the audience on the Digital front in addition to providing effective ROI on money spent. We thank Mr.Manoj and his team for giving us this great opportunity? quoted Rohit Khetrapal, Director, Span Communications

     

    Confirming the news, Mr. Manoj Aswani (COO), MyInsuranceClub.com said ?We are looking forward to execute our fresh set of marketing activities which are innovative and interesting with the help of Span Digital. Their unique approach of partnering is quite impressive and we are highly optimistic about the success of our online promotional campaigns.?

  • Reebok accelerates growth plan in India with the launch of new retail concept: "Fit Hub"

    Submitted by ITV Production on Jun 11, 2013

    NEW DELHI, June 11, 2013:As a part of the strategy to give Reebok a fresh start in 2013, the brand today launched a revolutionary retail concept "Fit Hub" to further strengthen its position as a strong fitness player.The high decibel launch reached new heights when ace cricketer Gautam Gambhir inaugurated the first "Fit Hub" store at MGF Mall, Gurgaon. The new revolutionary retail concept aimed to inspire consumers to move, train and get fit will be spread across 100 stores by March, 2014.

    Based on the principles of togetherness, the Reebok Fit Hub stores will entail greater interaction with customers, embark their fitness journey and find the right products to help them achieve their fitness goals.An international concept also in markets such as US, Australia, Korea and Russia, the Fit Hub stores in India have been designed on the themes found in fitness studios and industrial lofts with the internal space being raw, creative and innovative with 3 Key Zones: The Interactive Storefront, a Story Floor, and Fitting Studio with Cross-Fit -Inspired Displays.

    Speaking at the launch Mr. Erick Haskell, Managing Director adidas Group India said "India has an enthusiastic and increasing fitness market with people participating in a range of fitness activities every day. The unique Fit Hub concept stores go beyond fixtures and design and aim at inculcating in people a new way of fitness and training. Our main focus through this new and innovative retail strategy remains to engage the customer at every touch point and encourage them to adopt the philosophy of Fit for Life with our exceptional fitness offerings as enablers."

    Talking about the launch Gautam Gambhir said,"Fit-Hub concept stores are one of the most powerful retail strategies to come out of the Reebok stable in recent times. I?m proud to be associated with Reebok, a brand so focused on fitness and a healthy lifestyle.I truly believe that Reebok?s new Fit Hub stores will help transform the way people understand fitness and motivate them to lead a more active and healthy lifestyle".

    Started in 2011, the Fit-Hub stores have already become popular amongst the global consumer and have seen tremendous success across important markets inUS, Australia, Korea and Russia.Each Fit Hub store is designed keeping in mind the ethos of the brand and draws on Reebok?s rich legacy, focuses the space on activity and community, and tells clear, inspiring stories about fitness and personal potential.

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