National XX, 2013: Do the names Bruce Springsteen, Justin Timberlake and Ke$ha, make your heart skip a beat and want to scream out loud? Well, your dream is just about to get real as Vh1 India brings an exciting new contest for their ardent fans - Samsung Galaxy S4 Presents Vh1 Concert Diaries starting June 4, 2013.

June and July will see three of the biggest names in international music - Bruce Springsteen, Justin Timberlake and Ke$ha - trot the globe as they perform live in Paris, Dublin and Istanbul respectively. Since these pop stars enjoy a huge fan following in India as well, Vh1 and Samsung Galaxy S4 have decided to grant their wish and help fans win a chance to see their pop idols LIVE in concert. Three lucky winners will get a chance to travel across the globe and witness any one of their favorite artists perform live.

Speaking about the contest, Ferzad Palia, Sr. Vice President and General Manager - English Entertainment, Viacom18 Pvt Ltd, says, "Here?s a contest you definitely will not miss! Vh1 and Samsung Galaxy S4 are giving fans a chance of their lifetime by sending 3 lucky winners along with their companions to 3 of the biggest concerts ever. Vh1 has always believed in giving its fans an opportunity to come forward and win a chance to attend the best international concerts, award nights and parties across the globe. This contest is our effort towards the same.??

And participating in the contest is simple! All that fans have to do is log on to the Vh1 India?s official Facebook page www.vh1india.com/concertdiaries. The page will have a tab showcasing three sections for each of the concert. Each section will lead fans to a different microsite taking them to the respective concert of their choice. All the participants need to do is answer three simple questions on each artist which will have multiple choices. Vh1 and Samsung Galaxy S4 will select one fan each for the three concerts along with a friend to watch their icons as they perform live. But wait, that?s not it! Each lucky winner will also get the new Samsung Galaxy S4 to record their experiences!

Over the years, Vh1 India has connected with its audience and provided them larger-than-life platforms to participate and engage with their favourite international stars. Apart from being a part of some of the world?s biggest music awards, they have also given their fans a chance to see their much loved bands & music artists perform at various international concerts. With Samsung Galaxy S4 Presents Vh1 Concert Diaries, the channel sticks - to its promise of making it bigger and better!

So all you guys?participate in the Samsung Galaxy S4 Presents Vh1 Concert Diaries contest and bring home your most memorable experience from the concert along with your friend. A galaxy of stars awaits you!

Mumbai: Harvard Business School (HBS) will host an executive education program, Managing Family Businesses for Generational Success-India, from June 24 to 27, 2013 at the HBS classroom, Taj Lands End, Mumbai. This new leadership development program is created for family businesses operating in varied family, business and ownership stages from diverse industries. It offers proven tools that business families can use to address issues specific to their own situation in India and other markets, by aiding to create a customized plan for positioning the family and company for ongoing success.

"Family-owned companies face unique challenges in India?s competitive business environment. The Managing Family Businesses for Generational Success - India program explores topics critical to family-owned companies in India such as succession, ownership control and shareholder relationships. The participants will learn to implement business practices that drive high performance, shareholder loyalty, and healthy family relationships", John A. Davis, Senior Lecturer of Business Administration and faculty chair of Managing Family Businesses for Generational Success-India.

The program explores various avenues of a family enterprise such as designing strategies to help a family reach common goal, improve communication and relationships with family members, address conflicts and plans for future success. It will also present an opportunity for participants to maximize their strengths and minimize vulnerabilities of being a family business by exploring four key areas: dynamics of a family business system; growing, preserving and sharing of wealth; governance and succession.

"At HBS, we help companies develop the skills they need to get different points of view on the table, sort them out, and negotiate as a family around these issues. When they know what to plan for, how to resolve differences, and how to structure the rules, policies, and decision-making apparatus, then they can keep their families engaged and excited about running the business," said Deepak Malhotra, Eli Goldston Professor of Business Administration at Harvard Business School and faculty member of Managing Family Businesses for Generational Success-India.

As with all HBS Executive Education programs, the India portfolio will be taught by members of the school?s own full-time faculty using the HBS case method. Incorporating thought-provoking lectures, case studies on local and global organizations and small-group discussions, this program will bring about a dynamic learning environment that emphasizes participation with family teams of individuals representing both genders and two generations.

Mumbai June 10, 2013: Mahindra & Mahindra Ltd. (M&M Ltd.), India?s leading SUV manufacturer, today announced the launch of its customer care website www.withyouhamesha.com, in keeping with its customer centric initiatives. This is the first of its kind digital platform within the automotive industry in India. Developed in collaboration with "With You Hamesha", the website features exclusive and personalized services for the owners of Mahindra vehicles.

Designed and developed to increase transparency and create awareness amongst the customers about the various customer-centric service initiatives and offerings, www.withyouhamesha.com is a one stop service information repository. To further enhance customer experience, the My Mahindra section provides a world of class leading features and privileges to Mahindra owners. In addition to viewing their vehicle service history, customers have the option to rate the service advisors who would have attended their vehicles at the workshop. This is an industry first initiative. Further, the service cost estimator is expected to bring in transparency as it provides the estimated cost for parts and labour for the scheduled services. On the convenience front, customers can set and receive personalized reminders about their upcoming service/PUC/insurance/license renewal or view vehicle service history details, besides offering a wide range of information on service network, vehicle care, maintenance and value added services.

Speaking about the initiative, Arun Malhotra, Chief Sales & Customer Care Officer, Automotive Division, Mahindra & Mahindra Ltd. said "Mahindra has always endeavored to be at the forefront of customer engagement. With the launch of www.withyouhamesha.com, we aim to take our customer?s experience to a new level. Developed for utmost convenience, this initiative will provide a wholesome experience to our customers at the click of a button. We are sure that this will be a significant step towards achieving our goal of Customer Delight".

MUMBAI: GoTry fans have more reasons to look forward to their next visit to the kiosk ? two new products TRESemme Shampoo and Bru Gold Coffee have now started sampling with this multi-brand platform. While Bru Gold has already been sampling with GoTry for over two weeks now, TRESemme is only a few days old. The response to both these products have been tremendous with more than 1,200 people across GoTry kiosks in Delhi and Mumbai taking home these products every day.

Both Bru Gold and TRESemme are premier brands that are looking for greater market penetration and zeroed upon GoTry as the best sampling platform to help them reach out to their target group. Unlike other sampling methods that give away free samples indiscriminately and have a flimsy feedback model, GoTry is a precision sampling platform at malls that hands out samples only to consumers the product is meant for. The whole process is designed to ensure that feedback comes in readily as consumers are rewarded with more free samples once they share feedback on the ones they had picked up earlier. Francis Machado of Mumbai, a regular GoTry user says, ?GoTry is a good concept which allows you to try new products which are in the market and then make an informed choice.? Nisha Kandhari, also from Mumbai shared her feedback saying ?The idea is innovative and the products are also useful in day to day life.? And judging by the sheer volume of feedback coming in for these products, the response has been spectacular.

In yet another effort to add more value for brand managers, GoTry is turning into a marketing hotspot that dispenses not only free samples but also deals, special schemes and offers and promotional material to help popularize a brand. In keeping with this, Bru Gold sachets dispensed at the kiosk come with easy instructions on how to whip up cold coffee and hot coffee with it. Similarly, TRESemme shampoo sachets are handed out in a branded jackets that describe how the shampoo works wonders for reducing hair fall. Bru Gold samples are being handed out to registered users above the age of 15, TRESemme is being sampled to women above the age of 18. This precision sampling helps collect accurate feedback and brings down sampling costs significantly. It is of little wonder that several other non-competing brands like Garnier Light, Veet, Clean & Clear and L?Oreal Luminize are also sampling with GoTry at this time.

Currently, GoTry has four kiosks across Delhi and Mumbai ? MGF Metropolitan Mall (Gurgaon), Great India Place Mall (Noida), Inorbit Mall (Vashi) and Growel 101 (Kandivali). In a stage of aggressive expansion, it aims at targeting all the major metros in the next one year.

MUMBAI: With growing inclination towards healthier food, LT Foods decided to do a promotion around its healthier product Daawat Brown Rice and communicate its benefits. Targeted specifically at corporate consumers, Vibgyor Brand Services, India?s leading experiential marketing agency, was roped in for this activity. The aim of the activity was not only to educate people about the healthy goodness of brown rice, but also tell them about its taste, appearance and quick cooking time. The main thrust of the campaign was that despite being perceived as healthy rice, most people don?t associate brown rice with taste. The campaign aimed at busting this myth.

Conceptualized and executed by Vibgyor Brand Services, the campaign carried out at several corporate offices across Gurgaon was designed to give people a taste of Daawat Brown Rice, through various interesting rice dishes.

Several dishes using exotic ingredients like bell peppers, capsicums and GrapeOla(Grape Oil) with Daawat Brown Rice were cooked and served. To add a little excitement to the activity, promoters dressed as chefs invited people to taste brown rice dishes. The activity convinced many people to switch to brown rice as they were left astonished with taste of these dishes. A separate counter was also set up to demonstrate the unique 15 minute cooking attribute of Daawat Brown Rice, India?s Only Quick Cooking Brown Rice. Rice was cooked in front of people in just 15 minutes, which was nothing short of a surprise for people. Speaking on the success of the activity, Kamal Kant Kanaujia of LT Foods said, ?All in all, the campaign positioned Daawat brown rice as the perfect rice to complement the fast paced health conscious urbanites. At Daawat we?re committed to encouraging people to eat healthy and stay healthy. We had called a qualified dietician who gave out customized daily diet plans along with 15 tips of staying healthy to people. I am happy with the response to the campaign and look forward to taking it further.?

To encourage people to buy the rice, special offers on 1Kg packs were offered to people coming at the corporate and tasting the rice. Commenting on the activity, Ankur Gauri of Vibgyor Brand Services said, ?Over this two day activity, more than 2,500 people sampled the rice and were encouraged to switch to a healthier lifestyle. Since the campaign took off from corporate parks we have started with the perfect target group and hope to take this promotional activity across the country.?

Meerut, June 07, 2013: Always eager to deliver a holistic shopping experience to its customers, Promart Retail India Pvt. Ltd., a discount retail chain and value format brand launches its 60th store in Meerut with former Femina Miss India and bollywood diva Neha Dhupia today, thus, making the event an exhilarating experience for all . The event saw Neha Dhupia greeting and distributing Promart T shirts to the patrons. Spread across a total area of 2400 sq ft, this store has been tailored to meet the demands of the people in Meerut and houses the right mix of brands.

Promising an excellent walk through experience for the customers, the store will offer an extensive range of apparel, accessories and footwear, targeting men, women and kids of all age groups all year round. The store has the right mix of national brands and in the apparel category, brands like LEVIS, PEPE, LEE COOPER, RAYMOND, MUFTI, WILLS CLUBLIFE, DISNEY etc will be seen, thus aiming to suffice and meet the growing demand of the residents in small towns. In the footwear category, some of the best brands that will be available to consumers are NIKE, PUMA, FILA, REEBOK, ADIDAS, LOTTO, etc With an exclusive selling proposition, the consumers will get a chance to buy the best brands at affordable prices and will follow a cash buy-in format enabling long-term sustainability. The price range that the products will be available is from Rs. 249 to Rs. 3999 in the shoes segment and Rs. 299 to Rs. 4999 in the apparel segment with a discount ranging between 20% to 60%.

Ashish Garg, Promoter and Managing Director (MD), Promart Retail India Pvt. Ltd. commented, ?We aim to bring the consumers an unmatched shopping experience which we have successfully achieved over the years. These untapped markets have the right proceeds and now want access to top brands and wear the latest fashion. Promart stands true of bringing affordable fashion to people who are an aspirational lot, thus satisfying their appetite for fashionable clothing. Having said that, we have pumped in around 25cr only for the Uttar Pradesh region as we believe there is a lot of potential here.?

Adding to this, Punit Agarwal, Promoter Chief Executive Officer (CEO), Promart Retail India Pvt. Ltd, said, ?After having launched 60 stores in India and the opening of our new store in Meerut today, we are all set to expand our footprint in Uttar Pradesh by venturing in cities like Unnao, Hardoi, Firozabad, Rampur, Shahjahanpur and many more. We are seeing tremendous growth and a change in demand in Tier II- Tier VI cities and this store will reinforce our commitment of meeting the discerning needs of the shopper?s in the city. We have built our brand on the pillars of commitment, value for money, service and eminence, which we constantly strived to provide to our customers. Our consumers will now enjoy the convenience of having an even wider range of products to shop from in terms of quality and affordable pricing all under one roof.?

Bollywood diva Neha Dhupia, present at the launch of Promart?s 60th store said, ?I have been a part of the Promart journey during their new store launch in Delhi and it gives me great pleasure to see the brand grow in the last few months. The brand has expanded its reach in a very short span of time by providing affordable fashion in the small towns of the country and people are more than willing to splurge money for the quality that they offer. The discounts that Promart offers are par excellence and whenever I come back to Meerut, I would definitely indulge into shopping here at the store.?