MUMBAI June 10, 2013? Today, DreamWorks Studios? Stacey Snider, Partner and Co-Chair, and Ford Motor Company?s Jim Farley, Executive Vice President, Global Marketing, Sales and Service, are pleased to announce an exclusive partnership for the feature film ?Need for Speed,? which will include significant integration of Ford products, along with extensive media promotion by Ford at the time of the film?s release on March 14, 2014. The announcement coincides with the unveiling of a one-of-a-kind Ford Mustang for the film, during Electronic Arts? press conference at E3 Expo in Los Angeles later today.

The Ford-designed and created made-for-movie Mustang will be featured prominently throughout the film and become part of the mythology of the movie. The ?Need for Speed? Mustang features a custom-designed wide body, unique 22-inch alloy wheels, and larger air intakes to feed the supercharged V8 engine under its classic Mustang twin-nostril hood.

??Need for Speed? is rooted in Americana, and when we were casting our hero car for the film, Ford Mustang was the obvious choice,? said Snider. ?With its 50-year history in film, the iconic Mustang is the perfect co-star for Aaron Paul. We are privileged to have such an esteemed partner like Ford working with us on this film and look forward to seeing their Mustang up on the big screen next year.?

Ford also provided the production with an F-450 truck known in the film as ?The Beast,? as well as another Mustang to serve as a specially designed camera car, which allows the filmmakers to capture carracing action in new and exciting ways.

?Need for Speed? marks an exciting return to the great car culture films of the 1960s and ?70s, tapping into what makes the American myth of the open road so appealing. The story chronicles a near-impossible cross-country journey for our heroes? one that begins as a mission for revenge but proves to be a journey of redemption.

?Ford Mustang is a symbol of freedom and optimism that allows you to be the person you dream of being, making it the perfect fit for this story,? said Farley. ?Ford is excited to partner with DreamWorks and Electronic Arts as they bring the epic gaming franchise of ?Need For Speed? to the big screen, allowing us to go further with them as they tell their great story on the global stage.?

The movie is based on Electronic Arts? popular video game series of the same name. It is one of the most successful racing video game franchises in the world, with more than140 million games sold. The film stars Aaron Paul (?Breaking Bad?), Dominic Cooper (?Captain America?), Imogen Poots (?Fright Night?) and Michael Keaton (?Batman?), and is directed by Scott Waugh (?Act of Valor?). George Gatins and John Gatins developed the story and wrote the screenplay. John Gatins, Patrick O?Brien and Mark Sourianare producing. The Walt Disney Company is distributing the film in the United States and select international territories, while Mister Smith Entertainment is handling distribution in Europe, Africa and the Middle East. DreamWorks? partner Reliance will distribute the film in India.

??The Need for Speed? movie will embody everything that fans of action racing films want to see ? hot cars, high-stakes street racing and mind-blowing stunts,? said Scott Waugh, director of the ?Need for Speed? film. ?The adrenaline-fueled story across America will keep viewers on the edge of their seats.?

The next game in the ?Need for Speed? franchise, ?Need for Speed Rivals,? will be available Nov. 19, 2013 for the Xbox 360? game and entertainment system from Microsoft, the PlayStation?3 computer entertainment system and PC. The game will launch on Xbox One, the all-in-one games and entertainment system from Microsoft and PlayStation 4 later this year.

Mumbai, 10th June 2013: You have just had your afternoon meal and the next meal is hours away. What do you do if you feel hungry by evening? Zee Khana Khazana, India?s first 24hr food channel, is all set to revive and refresh your evening snack habits by launching ?Snack Attack? hosted by Chef Ranveer Brar.

Snack Attack, an Instructional Cooking Food Show will go on air starting, Monday 10th June 2013, thrice a week (Monday, Wednesday and Friday) at 4:30 pm only on Zee Khana Khazana. Chef Ranveer will use everyday ingredients to make the dishes and give it a snack attack twist. He makes interesting, quick, easy snack recipes for all in order to make the evening mood and occasion special. This show will explore a variety and explosion of flavours of snacks - from sweet, sour, salty, spicy, bitter to astringent.

The recipes will range from: 

• Quick, Easy Indian Diverse Recipe
• Innovative Modern Indian Recipes
• Interesting Global Recipes
• Healthy Snack Recipes
• Do It Your Self Recipes
• Delicious Accompaniments (Chutney, Sauce, Pickle, Side Dish)

Boasting of a quirky tagline "Jab Bhook Kare Attack, Snack Attack", Chef Ranveer is all set to make snacking popular through this delicious show.

Amit Nair, Business Head, Zee Khana Khazana says "While everyone loves snacking, the options available are not always healthy. Chef Ranveer?s approach to this show will make audiences sit up and notice that snacking need not be a sin and can be an indulgence. The shows we launched a couple of months back received a great response and we are confident that Snack Attack will be as successful as the others."

"Snacking is a bridge between meals. This show will share how snacking can be fun and at the same time can help one develop healthy and balanced eating habits" adds Chef Ranveer Brar.

Chef Ranveer will create a menu for his audience in every episode. While, on Fridays, he will share "Today?s Special" Surprise Drink.

"Snack Attack" is the answer to those mundane evenings, that hour whether you are home with family or friends or at office and you feel the need to reach for a cuppa chai and something mouth-watering to satisfy those cravings.

Zee Khana Khazana is currently available at Rs. 30 per month on Dish TV, Videocon D2h and on digital cable. It will soon be available on other DTH platforms as well.

For more information please log on to - www.zeekhanakhazana.com

National, 5th June XX, 2013: It?s school time again! As kids and parents prepare to start the new academic session, Nickelodeon India brings an exciting surprise to make school more fun. The three famous Nicktoons - Dora The Explorer, Ninja Hattori and SpongeBob SquarePants welcome kids to join the ?Nickelodeon School of Celebrations? to launch the Back-to-School product range. The cool new range, launched in partnership with Mahindra Retail, boasts of trendy products that are sure to excite kids to go back to school.

The back-to-school range includes a wide selection of bags, strollers, compass boxes, lunch boxes, sippers and a novel selection of coin boxes, trash bins and combo packs. Priced between Rs. 99/- to Rs. 1599/- in myriad colours and a sleek finish, the products are a great buy for the upcoming year at school. For those who want to go back to the classroom in style, Nickelodeon has introduced a range of fashion bags that sport their favorite Nicktoon character priced between Rs. 549/- to Rs. 1599/-. The range is available at all leading retail stores nationwide including Crossword, Hypercity, Mom and Me, Beanstalk, Lulu Hypermarket amongst others.

In order to promote the Back-to-School Range, the famous Nicktoons will travel across the country and invite kids to join the Nickelodeon?s School of Celebrations. Also, the awesome threesome have chosen Friendship Day and Carnival Day as the two most fun days of school and will take this theme forward by meeting and greeting kids, have a ball playing games and giving some easy learning tips.

Speaking about the range, Sandeep Dahiya, SVP & Business Head - Consumer Products - Viacom18 Media Pvt Ltd says, "As kids head back to school, we want to give them a good head start with our new back-to-school range. The collection, which is colorful and vibrant ties well with our theme, "Nickelodeon School of Celebrations" which is about exciting and encouraging kids to rejoin the academic session and celebrate the happy days in school."

Mr. Deepinder S Kapany, Executive Vice President and Head, Beanstalk and Distribution, Mahindra Retail says, "We are extremely happy to associate with Nickelodeon in introducing our latest back-to-school range of products. Each Nicktoon enjoys a huge fan following amongst children and with such a wide variety of products based on their favorite characters, we are sure the range will enjoy equal popularity."

The campaign has kicked off with the ?famous four? travelling to the following cities to host the Nickelodeon School of Celebrations.

City Place of visit Theme Date Time
Kochi Lulu Hypermarket Carnival Day 31st May 5 -6 pm
Mumbai Hypercity Carnival Day 1st June 5- 6 pm
Mumbai Crossword Friendship Day 8th June 5 - 6 pm
Bangalore Beanstalk Carnival Day 14th June 12-1 pm
Bangalore Beanstalk Carnival Day 14th June 4 - 5 pm
Bangalore Beanstalk Carnival Day 14th June 6 -7 pm
Bangalore Mom and Me Friendship Day 15th June 12- 1 pm
Bangalore Crossword Friendship Day 15th June 4 - 5 pm

In addition to on-ground activities, there will be amplified promotions across various media verticals including on-air promotions, digital activation and in-store promotions. The new product range will also be promoted through various social media platforms like Facebook, Twitter and SonicGang with fun and interactive contests on the Nick India official website www.nickindia.com.

NEW DELHI: Digital marketing agency VML Qais, has leveraged the digital media platform to launch client-Revlon India?s- Just Bitten Kissable Balm Stain range of products. This product launch is driven by digital media, with the objective of creating a brand presence for lip stains and encouraging trial of the product.

The new Revlon Just Bitten Kissable Balm Stain is a pampering balm fused with a lightweight lipstain that gives softer, smoother lips with a perfect flush of color.It has dual properties of moisturizing the lips while giving long lasting colour and does not require touch-ups. VML Qais created the digital campaign on the "Twice As Good" tagline. The campaign has been designed toinspire women who?ve managed their multiple roles with ease.

• Facebook Content -Twice As good teasers

VML Qais curated posts about eminent Indian female figures/regular women who essay dual roles in their daily lives. These pieces were picked up online and from articles. This allowed Revlon?s fans to better connect with the campaign

VML Qais posted content around other daily use products that have a dual purpose -the focus of which was to push the proposition of #TwiceAsGood. These content posts were interspersed with posts about the Just Bitten Kissable Balm Stain as well -where the dual benefit of the product was highlighted

• Women?s Day Content

To celebrate International Women?s Day VML Qais created an album of seven custom images that acted as badges, each representative of a characteristic of the Revlon brand. Revlon fans were asked to share or tag their friends or family to remind them of how #TwiceAsGood they are. The badges created were

• I am Twice as Confident
• I am Twice as Colourful
• I am Twice as Vibrant
• I am Twice as Bold
• I am Twice as Glamorous
• I am Twice as Expressive
• I am Twice as Inspiring
• Colour Lover

To highlight each shade of Just Bitten Kissable Lip Balm Stain VML Qais created a ?ColourLover? series. Instead of just featuring each shade straight out VML Qais attached a visual connection to it. These were everyday products that people could relate to and VML Qais called it ?Colour Lover? because we asked them what their favorite was

• Twitter Strategy & Contest

The purpose of this activity is to help generate buzz and popularise the phrase ?Twice as Good?. Revlon announced on its Facebook page that there was a Twitter Contest coming their way-this helped expand their Twitter follower base.

• Contest 1:

Revlon asked its followers to tweet telling why there were Twice As Goodwhile using the hash tag

• Contest 2:

Revlon asked its followers to share products that were twice as good using the same hash tag.
The followers with the best entries from both contests won samples

• Blogger Outreach

Revlon wrote to its top bloggers telling them about its product and campaign. These bloggers were sent samples of Revlon?s products. Revlon received a lot of positive reviews from the bloggers who were then featured on Revlon?s pages in specially created Twice As Good templates and led fans back to the review

• Cover photo app & contest

VML Qais developed a custom application, where in fans could upload any 2 photos of themselves(from their existing Facebook albums)to depict their dual sides, enter text into a template like "I am _________ & _______."Fans were allowed to choose from three different templates. The output was an image with the 2 photos and the Revlon #Twiceasgood branding that they could use as their cover photo on their own profile. The cover photos generated were also their entry into the a contest where winners were selected to win vouchers

During the campaign Revlon?s fan base grew by 72% with 203,191 new fans. Revlon?s engagement rate during this campaign was at a whopping 86%. Revlon had over 700 fans create custom Twice As Good cover photos using VML Qais? application.

VML Qais?s portfolio of clients in India includes Mahindra & Mahindra, ICICI Bank, Tata Motors and Mahindra 2 Wheeler. The agency has been managing Revlon India?s Social Media Properties since April 2012.

MUMBAI: National, 10th June 2013: Jabong.com, India?s leading fashion and lifestyle portal has partnered with Talenthouse India, a Reliance Entertainment division, India?s biggest company in creative crowdsourcing. ?Scream of Joy Videos? invites all fashion conscious shoppersto shoot a video for Jabong.com showcasing traits of a true shopaholic.The strategy behind the crowdsourcing campaign was to launch a first of its kind online campaign in the highly competitive online shopping category.

Jabong.com has extended its extremely popular "shock and awe" campaign on to Talenthouse India by focusing on the shopper and his shopaholic attitude towards shopping.The entries should establish how shopping on Jabong.com is the only thing on their mind even when faced with hilariously funny, bizarre and craziest situations. The theme and nature of videos is selected to take content generation to the next level for the brand.

With submissions open till 31st July, 2013, participants are to submit entries filming shopaholic traits and their ?Scream of Joy? moment. One grand prize winner will receive Rs. 1.5 lakh and up to two runners up will receive Rs. 50,000 each.

Mr. Manu Jain, Co-Founder, Jabong.com says, "We have always adopted innovative solutions for our marketing campaigns and this time we decided on doing something different again. Crowdsourcing videos on Talenthouseenable us to directly connect with a large base of audience online and offline. Our scream campaign has been one of our most successful campaign and therefore, we found perfect fit to extend our TVC campaign thought for our audience to submit their own renditions. The objective is to tap into a shopaholic?s excitement which we aim to take to the next level of engagement."

Mr.ArunMehra, CEO, Talenthouse says,"Brands today can and should use external ideas and share rewards with their audience to stay connected with their target customers. Jabong.com TVC campaign has a very interesting concept of ?shopaholism? which we at Talenthouse India are very excited to throw open to our artist community for interesting and funny videos. We are expecting some great entries that would creatively shock us all."

So log on to http://www.talenthouse.com/jabongscreamofjoy-2013and share your shopaholic traits