MUMBAI, 31st May, 2013- Fashion and music came together as the youth of the city grooved to the high octane performances of the likes of Richard Durand and others at Gitanjaligifts.com Partido concert held at Hotel Tulip Star. The concert was a phenomenal evening with eclectic music and a stylish fashion segment by Sabah Khan along with sterling silver jewellery from Lucera. The electrifying performances by the artists had fans dancing to powerful electro numbers giving them a taste of the best sounds of the year. The evening also gave guests a glimpse of the latest fashion trends of the season.

Taking the tempo of the evening a notch higher, Lucera by Gitanjali presented a glitzy fashion show designed by Sabah Khan. The beautiful Simran Kaur Mundi ? Femina Miss India Universe 2008 walked the ramp with ?lan in chic and classy designs by Tassel style lounge a multi designer boutique owned by Vivek and Mamta Gautam. LUCERA, as a brand offers work, pr?t and evening collections to complement varying moods of independent and fashion conscious women of today. LUCERA creations are crafted in sterling silver, 18K gold and diamonds and the range includes necklaces, bracelets, earrings, pendants and finger-rings.

Designer Sabah Khan says, ?It?s been an exciting day today with the best in the EDM industry playing for the city that loves fashion and knows how to groove to the best music. What added to the glamour is the stylish and contemporary jewellery from Lucera that adorned my collection at the show today.?

Indian youth today are well clued into global lifestyle trends and are on par with the rest of the world when it comes to fashion, jewellery, clothing, accessories, music, dance, etc. As the leading retailer of branded jewellery, in contemporary designs and styles, Gitanjali recognizes jewellery as an integral part of the world of fashion for the youth today, as much as clothing, accessories, music, dance, and so many other categories.

MUMBAI, 31st May, 2013: MAX, the premium Hindi movies Channel has once again created a benchmark in the industry by being the first channel in India to integrate tweets from their viewers during the premiere of the movie - Jab Tak Hai Jaan.

SONY MAX continues to be a frontrunner in marketing innovations and capitalizing on the effective use of digital media to further leverage their movies. This time around for Jab Tak Hai Jaan they are using twitter to engage with their audience to create a first of its kind LIVE interactive movie premiere. Viewers can tweet their comments to @SonyMAX with #JTHJonMAX. The most interesting comments will be displayed during the telecast of the movie.

Speaking about this novelty, Mr. Neeraj Vyas, EVP & Business Head, MAX said "We always strive to increase the interface between our viewers and us. Being able to tweet your your comments during the premier qnd with the intresting ones appearing on air while the movie is on, will help engage the consumers further and enhance movie viewing experience. "

Mr. Rishi Jaitly, India Market Director, Twitter added, "While people use our platform for many things in India - hearing the latest news, connecting in real time with cricket stars, laughing at the day?s best jokes, and more - following and tweeting about television broadcasts is especially popular. We are pleased to see Sony MAX recognizing and amplifying Twitter as a second screen for television."
Apart from the above MAX will continue its 360 degree marketing approach with TV, print, radio, outdoor, digital and cinema branding.

Synopsis of the movie: The movie Jab Tak Hai Jaan is about an expert bomb diffuser- Samar Anand( Shah Rukh Khan) who challenges god innumerable times to keep him alive when in the face of death. Akira (Anushka Sharma) is a young reporter who while researching on the indestructible Samar, uncovers the real reason for this stoic nature because of Meera?s(Katrina Kaif) irrational faith in God.

Will Akira, be able to unite the true lovers after realizing the truth in Samar?s love story with Meera?

Watch the Badshah of Bollywood, Shah Rukh Khan, enchant you with this eternal love story in Jab Tak Hai Jaan only on MAX on Sunday June 2nd, Sunday at 1pm and 8 pm.

NEW DELHI: Renowned zoologist, wildlife filmmaker and presenter Nigel Marven is back on Animal Planet on an incredible journey to get up close and personal with grey whales, giant pandas and many other rare and unusual creatures, some filmed for the very first time.This June, Animal Planet brings viewers closer to the natural world with MARVELLOUS MARVEN, a collection of three new series in which Nigel encounters some of the world?s most interesting and sometimes misunderstood creatures.

Presented by Nigel Marven, the month-long programming special MARVELLOUS MARVEN will air every night at 9 pm starting June 1 on Animal Planet.

Nigel has been on safari with penguins, handled venomous snakes, swum with sharks and even walked with dinosaurs, now he is on a spectacular new natural history adventure totrack grey whales as they undertake the longest mammal migration on earth, over 5,000 miles up the Pacific coast of North America from Mexico to Alaska. Next, Nigel explores the landscapes and wildlife of one of the world?s most exotic and colourful countries - Colombia, which is home to over 160 species of hummingbird and more than 800 types of frog. Further, Nigel visits China and gets astonished to witness pandas including a brown panda cub, one of only five known to science. Come along on an expedition with MARVELLOUS MARVEN as Nigel journeys into the animal kingdom to track down and interact with some of its most fascinating stars.

MARVELLOUS MARVEN kicks off with WILD COLOMBIA WITH NIGEL MARVEN. From the Andes to the Amazon, thePacific to the Caribbean, Nigel journeys to the country?s seas, swamps, jungles and mountains, to meet rare and unusual creatures, many unique to Colombia and filmed for the very first time. He witnessesColombian Giant Blue Tarantula, Bearded Helmetcrest, the Blue-Billed Curassow,visitshummingbirds galore before heading west to the Magdalena valley, where he encounters giant creepy crawlies, capuchin monkeys and birds that live like bats.

In WHALE ADVENTURE WITH NIGEL MARVEN, Nigel travels over 5000 miles, following grey whales as they undertake the longest mammal migration on Earth, up the Pacific coast of North America.Nigel observes the calves as they spend their first months of life suckling and learning swimming skills and talks to the scientists studying them. As the whales start their journey north towards the American border, Nigel takes a road trip through the desert, encountering rattlesnakes, lizards and antelope along the way.

Further with PANDA ADVENTURE WITH NIGEL MARVEN, he heads to China to learn about giant pandas for his latest adventure. Nigel visits the beautiful reserves the pandas inhabit, before heading into the wild to achieve his ambition of being the first presenter to be filmed with a giant panda in its native habitat. Along his journey Nigel meets the other amazing creatures that live in the bamboo forest, including naughty macaques, golden snub-nosed monkeys and fluffy bamboo rats. He also feeds adorable red pandas, distant relatives of the giant panda.

Tune into MARVELLOUS MARVEN this June on Animal Planet, every night at 9:00 p.m. for a new perspective on animal life in the wild.