MUMBAI, June 3, 2013: Pegasus Toy-Kraft Pvt. Ltd., India?s edutainment toy brand company that stimulates originality and encourages creativity in children has awarded its PR & Marketing communications mandate to i9 Communications Pvt. Ltd. (Part of Comniscient Group). As per the mandate i9 Communications will be responsible for brand awareness, corporate reputation and strategic visibility for Pegasus Toy-Kraft businesses in India.

 Commenting on the new appointment, Mr. Subhash Pais, Business Head, i9 Communications stated, "We are truly excited to be associated with Pegasus Toy-Kraft for the opportunity to work in a challenging segment like toys. We are confident in supporting Pegasus Toy-Kraft?s business objectives with our insight-driven strategy and effective communications. We are looking forward to growing Toy-Kraft into India?s most visible and preferred toy brand."

Dr. Shyam Makhija, Director - Pegasus Toy-Kraft Pvt. Ltd. said, "We are extremely delighted to partner with i9 Communications and are looking forward to a strong working relationship with the agency. They have a very successful track record and embrace the ability to understand our business with strong knowledge about the overall industry."

Mr. Anuj Mehta, Director - Pegasus Toy-Kraft Pvt. Ltd. said, "The use of PR will help enhance trust in brand ?Toy-Kraft? via third party and influencer endorsement. This is a challenge in marketing toys globally and we believe we have the right partner in i9 Communications to help us with this particular objective."

Pegasus Toy-Kraft Pvt. Ltd with a diverse portfolio of toys across age and interest groups has witnessed strong consumer interest and has earned 15 toy awards in this short span. Currently the company has 200 products under ACORN, CROWN HOBBIES, GAMELOGY, M?TEK, POGO - MAD KITS & the freshly launched I-SERIES. The range is well retailed through specialty toy stores, large format retail chains and e-commerce platforms like Flipkart, Firstcry etc. apart from the brand?s very own online shop - www.toy-kraft.com.

Since 2011, the company also exports to Australia, Sri Lanka, South Africa, Russia, Romania, Bulgaria, Egypt, Lebanon, Jordan, UAE & USA.

MUMBAI: When Maruti celebrates, it is grand and in style. For years, Maruti has been keeping its customers happy by launching new and improved vehicles that have kept pace with the growing demands of the market. This time around, the celebrations are because two of its most successful offerings have completed a year. The Maruti Ertiga and Dzire on their first anniversary are offering Maruti lovers more reasons to rejoice. With newly added features and a swanky new look, Maruti presents its customers with, the Ertiga Feliz and the Dzire Regal.

The Ertiga Feliz, the special edition launched on Ertiga?s one-year anniversary has been upgraded with many additional features to differentiate it from the initial model. Therefore, what you?ll get is a silver-coloured grille, fog lamps and outside rearview mirrors apart from a rear spoiler and special body graphics to differentiate it from a regular Ertiga. Other changes include a reverse parking sensor with digital display, seat covers and car pillows with Feliz branding, a back pocket organiser, steering wheel cover, and doorsill guard and floor mats.

Also celebrating its one-year anniversary in style is the Dzire by launching its special edition variant, the Dzire Regal. This new royal variant of the Dzire comes in a new serene blue colour option, a silver grille and fog lamp housing, chrome body-coloured electronically adjustable ORVMs (outside rear view mirrors) and rear parking sensors with digital display.

So up your style quotient with Ertiga Feliz as you scorch the road in this beauty or feel like a royalty as you take the Dzire Regal for a spin around town.

Shivam Autozone is one of the newest and fastest growing car dealers in its genre in Mumbai. Apart from selling Maruti cars, Shivam Autozone is also known for its servicing and a range of related products like car finance, insurance, accessories, customization, warranty, annual maintenance contracts, and a priority desk for Corporate & Bulk Customers. Shivam Autozone is Mumbai?s largest Maruti showroom that boasts of the widest range of Maruti cars on display with the new Ertiga Feliz and Dzire Regal being the latest additions.

So what are you waiting for, come celebrate in style with Shivam Maruti!

MUMBAI, May 2013: With a few weeks left to start the new school year parents and kids across the country are preparing for it and Disney is here to help them. Disney India introduces it?s all new ?back to school? range to ensure that the year ahead will be full of fervor, color and zing with their favorite Disney and Marvel characters. Disney is the world?s biggest family entertainment company powered by the biggest brands in storytelling: Disney, Marvel, Pixar and more.

Kids and families can add loads of fun and frolic to the new school year with the fantastic range of backpacks, lunch boxes, water bottles, stationery and much more ? all in preparation for the perfect start to the year. The 2013 trendy ?Back to School? collection features an array of bright and stylish yet durable and essential merchandise for children aged 4 to 14 years.

This specially designed range features popular Disney characters such as Mickey Mouse, Minnie Mouse, Princesses, Winnie the Pooh, Cars and the Nemo team and some of the most popular Marvel Super Heroes including Spider-Man, Iron Man and The Avengers sure to make school going fun for kids.

The new range will be available across all the leading outlets including Lifestyle, Landmark, Big Bazaar, Staples, Easy Day, Crossword, HyperCITY, StarBazaar and reliance outlets and also online on flipkart.com and babyoye.com. The range is available from INR 49 to INR 1899.

This year, to help the underprivileged kids to stock-up their school supplies, Disney India is teaming up with Landmark for a ?Back to School Drive?. Throughout summer, kids and families are invited to bring their old school bags and get redemption vouchers in exchange. At the end of the drive, the school bags will be donated to one of the NGO?s that Disney Citizenship (CSR) team works with.

So let your kids be different and draw inspiration from these exciting back to school products as they kick-start their new academic year!