MUMBAI, 3rd June, 2013:Leading music label, Universal Music today announced the signing of the multi-talented 29-year old rapper/actor/music producerYo!Yo!Honey Singh.His first release with the label is the hotly anticipated new single titled "Bebo"-collaboration with upcoming Punjabi vocalist Alfaaz. The teaser clip on YouTube for "Bebo" has already amassed over 400,000 views!

Popularly known as Yo! Yo! Honey Singh, he is today?s biggest youth icon and has the numbers to back that?.combined fan following on his Facebook and Twitter accountsare now over 5 million while he?s got over 150000 subscribers on his YouTube channel. And if that?s not enough, his videos have collectively garnered over a whopping 210 Million views! Much more than what most Bollywood film songs can rake up.

"Bebo"the infectious new single features the upcoming Punjabi star Alfaazon vocals,whose successful debut album `Boy Next Door? (2011) was produced by Honey Singh himself. In "Bebo", Honey Singh complements the smooth vocal flow of Alfaaz with his trademark Rap. It?s a song that?s destined to become another youth favorite with its strong sing-along hook line. The video for the track will soon premiere on line and on television.

Says Yo! Yo! Honey Singh on his new signing and single, "I?m very excited today that after two and half years I?m collaborating with Alfaaz again on a brand new track "Bebo". This time it?s not going to be a romantic song but I?m going to make you dance! I?m also very excited that this is my first worldwide release on Universal Music - home to such massive International artistes as Eminem, Lady Gaga, Rihanna, Enrique Iglesias amongst others?so it?s a new rising for Mafia Mundeer Records with Universal Music! Watch out! Keep supporting and keep loving?Yo! Yo! Honey Singh!"

Speaking on the signing, Devraj Sanyal, Managing Director - Universal Music Group, South Asia said, "Yo! Yo! Honey Singh is not just an artist?he is a bloody phenomenon! At over 210 Million cumulative views on YouTube, he transcends his music to a whole new universe. The world?s leading music business is proud to announce Yo! Yo!as our new non-film artist as a direct contradiction to the fact that only Bollywood music sells in India. The new single "Bebo" will amass sales & views akin to any A-lister Bollywood song if not surpass it. What drives me personally to him is the fact that he is proud to sing in Hindi & Haryanvi & be the Jat that he is and he wants world domination by being just that. I?m sure this young lad will go places. Now with the Universal Music & EMI Music networks in his arsenal I believe that we will see this phenomenon called Yo! Yo! Honey Singh truly unfold."

Honey Singh began his career in the music industry in 2006. In 2006 he dropped his first single called "Glassy". The song was so explosive that it went massiveon airwaves; consequently, Honey won the highly prestigious ETC Punjabi award for?Best Sound Design? that year."Angreji Beat" by GippiGrewal and Yo! Yo! Honey Singh, which was released in 2011 inhis `International Villager?album was later used in Bollywood film, Cocktail in 2012.Being multi-talented and multi-tasking simultaneously, Honey Singh has stepped intoacting, his first films being, Mirza - The Untold Story and TuMera 22 Main Tera 22.That is not all, there?s more than meets the eye with Honey Singh. The hype of "HighHeels" featuring JazDhami still hasn?t simmered and he?s on to the next big song!Honey Singh, Akshay Kumar, and HimeshReshammiya joined forces together for"Lonely, Lonely", a hot new song for Akshay Kumar?s new film, Khiladi 786.

"Bebo" will be releasedworldwide in the 2nd week of June`13 Exclusively on Universal Music.

NATIONAL, June 3, 2013: Recognizing the need for the country?s young ones to take a break and indulge in some extra-curricular activities, Reliance Broadcast Network?s regional general entertainment channels, BIG MAGIC UP, BIG MAGIC Bihar & Jharkhand and SPARK PUNJABI have announced a brand-new property, BIG Junior Star. Targeted at young children between the age of 8-15 years, BIG Junior Star is a unique talent encouragement platform which will bring to the forefront the varied abilities of school-going kids residing in Punjab, Uttar Pradesh, and Bihar & Jharkhand.On-ground activities for BIG Junior Star which include auditions at local schools will commence starting mid-July, 2013.

BIG Junior Star auditions will be conducted in 13 towns across each market including Gorakhpur, Faizabad and Jaunpur among others in Uttar Pradesh, Bokaro Steel City, Motihari and Muzzafarpur among others in Bihar and Jharkhand, and Pathankot, Bhatinda and Mohali among others in Punjab. In every town,auditions will be conducted at 10 select schools coupled with a day of open auditions to reach out to a large audience base. As the town-specific auditions draw to a close, every town will crown its own BIG Junior Star who will walk away with a cash prize of Rs.50,000. BIG Junior Star will be promoted extensively throughprint, radio, OOH, digital and social media platforms, and on-ground activations at various high footfall consumer touchpoints.

Mr. Sunil Kumaran, Business Head - Language TV, Reliance Broadcast Network Limited, said, "BIG Junior Star is our latest property which aims at encouraging talent amongst the children across the country. With a show that promises to create mass appeal amongst not only the children, but also their parents, we are confident that BIG Junior Star will engage both audiences and marketers alike."

This move ensures the best programming mix to its audiences, as BIG MAGIC UP, BIG MAGIC BIHAR AND JHARKHAND and SPARK PUNJABI gear for phase II of digitization, with Reliance Broadcast

Network?s recently launched consumer awareness campaign ?Samajdhari se Chune, Apna Set Top Box?. After an extremely successful roll-out of the campaign across the 4 metros, it now extends across 38 cities in DAS phase II. The 12 week campaign launching April 1st, has been designed to empower consumers with information on digitization. Simultaneously, it also offers distribution partners an excellent opportunity to strengthen brand equity. The campaign will see an extensive multi-media marketing push with the help of RBNL?S marketing muscle and expertise and will be promoted across the platforms of television, radio, cinemas, digital, outdoor, on ground and road shows.

NEW DELHI , 1 June 2013: ITV network became among the first media house in India to be a signatory of UNWEP charter by signing up for Women?s Empowerment Principles (WEPs).

ITV has always accepted that women are an invaluable resource of the economy and that their role in corporate world should be widened & reinforced. Along with the seven other Indian signatories, it has participated in encouraging the Indian private sector companies to become signatories of these principles.

According to the Grant Thornton International Business Report 2013, globally, 24% of senior management roles are now filled by women. This is up from 21% in 2012 and 20% in 2011. On the other hand, the percentage of women in senior management in India is just 14%, a level that needs attention from the corporate and business world.

Considering Indian women?s participation percentage in senior level management, there is a need to have significant transitions in work culture keeping in mind the gender bias inherent in every aspect of Indian society. It is time to create awareness and instinct among people about women empowerment and gender diversity.

"We have launched this initiative to generate awareness among people about gender sensitivity, through our channel and persuade women of our nation to participate in the growing economy by their valuable contributions to the corporate world" said Mr. R. K. Arora, CEO, ITV network.

"Our main objective is to integrate a perfect blend of male and female participation in the organization to encourage diversity in thought processes and work cultures to achieve the business objectives in the best possible gender balanced way" said Shikha Rastogi, Vice President, Human Resource, ITV network.

ITV has taken this initiative as it believes in these seven principles and has internalised them in its own operations. The company wants to build in the same trust among other organizations, so that efficient use of latent talent of women employees can lead this nation to a new paradigm of excellence.