• Tata Sky launches ?Actve Vedic Maths? service

    Submitted by ITV Production on May 31, 2013

    MUMBAI: Tata Sky, India?s premier DTH service provider has joined hands with the Vedic Maths Forum India to launch a first of its kind training program in ?Vedic Maths? on its platform. The service is aimed at helping students and professionals appearing for competitive examinations within and outside the country, where speed is the key.

    The new interactive service called ?Actve Vedic Maths? can be accessed by Tata Sky subscribers within the comfort of their homes, at any time of the day based on their convenience. It is expected

    to help students get familiar with Vedic Maths techniques from an early age and also give an edge to those appearing for competitive exams by helping them solve objective type Mathematical questions faster

    The 60-day training program comprises video tutorials and practice sessions in Vedic Maths that enables one to solve addition, subtraction, multiplication, division and other Mathematical operations faster than conventional methods taught in schools and colleges, where these are taught in a fundamental way.

    ?Almost every exam now gives you more objective questions than you can solve within the given timeframe. Given ample time, most of you may solve these papers perfectly. But given the 2 or 3-hours constraint, any technique that trains you to cut even 5 seconds in solving a problem, may give you a huge edge over your competitors. Tata Sky?s Actve Vedic Maths will give you that competitive edge,? says Mr. Vikram Mehra, Chief Commercial Officer, Tata Sky.

    Gaurav Tekriwal, the founder President of The Vedic Maths Forum India, is a renowned educator and motivator, imparting High Speed Vedic Maths skills globally over the last twelve years. Having learnt the Vedic Maths system from the current Shankaracharya of Puri and Late Shakuntala Devi popularly known as "Human Computer?, Tekriwal imparted this admirable ancient knowledge to over 4 million students in India, South Africa, Oman, UAE, Romania, Ghana and Malaysia.

    ?I am delighted to be associated with Tata Sky to bring Actve Vedic Maths service to Indian homes through TV. Our focus has been on creating Mathematical interest among students and improving their overall academic performance by strengthening their basic fundamentals of Mathematics through platforms like Vedic Maths videos, blogs, online virtual classrooms and now for the first time this will be available on a TV service through Tata Sky,? Mr Tekriwal said on this occasion.

  • Hidesign Launches 2013 Advertising Campaign

    Submitted by ITV Production on May 31, 2013

    Mumbai, 31 May 2013: I choose. I say. I share. I express. ?The brave new mantra of young India. The unlimited access to information, numerous channels to express oneself and immense need to do something out-of-the-box have given a new voice and identity to citizens across the country. The incredible opportunity this new medium of expression provides people with, is shaping the way an individual chooses what to do, when to consume and who to speak with.

    Addressing the core lifestyle of its ?on the move? customers, Hidesign is thrilled to launch its new, contemporary advertising campaign. Centred on this core thought ? "Take nature with you, wherever you go." The campaign is contemporary, edgy, bright, strident and, most importantly, free-spirited.

    Hidesign consumers are global-thinking, yet fiercely individualistic, and comfortable in their own skin where ever they go. The bag you carry speaks volumes about your personality; which is why the campaign personifies being natural as a visual metaphor
    for being yourself.

    Targeted to appeal to the younger, more independent demographic, and Hidesign?s ad campaign takes cue from its primary promise ?If you are on the move, the bags can be your best companion. Each bag is unique and a priced personal possession.

    Aiming to keep up with the high accelerated growth of India at a global platform, Hidesign with this campaign aims to reach out to the demographic in a way that is highly relevant, focused and attractive.

  • Independent Music takes Centrestage with the Grand Finale of ?Radio City Freedom Awards?

    Submitted by ITV Production on May 31, 2013

    Mumbai, 31st May, 2013: The celebration of indie music reached a crescendo with the grand finale of ?Radio City Freedom Awards?. The best of indie music got recognized amidst scintillating performances. Nominations were invited across 8 genres of Hip-Hop Rap, Folk Fusion, Pop, Rock, Metal, Electronica, Video and Album Art. A whopping 700 entries were received across genres.

    The final nominations featured renowned names like Agnee and Indus Creed. An average of 5 entries were shortlisted in each genre and were judged by our esteemed jury comprising of Indie music biggies Atul Churamani, Yotam Agam, Midival Punditz, Nandini Srikar and Luke Kenny. The nominations were also up for public voting on www.planetradiocity.com.

    The most promising entries across the nominations were felicitated with the first ever ?Radio City Freedom Awards?. The awards were categorized into the ?Judges? Choice? and ?People?s Choice? awards. The award night was a true triumph of independent music with the wing shaped trophy symbolizing the soaring of indie music.

    The performance by ?bulla ki jaana? fame Rabbi Shergill got the house on fire. People swayed to the beats of folk fusion & sufi as Rabbi belted out his chartbusters. From the recent hit ?challa? to lesser known ?Kaffir? songs from early years, Rabbi was electric on the stage. Upcoming singer Jasleen truly complimented him. Fusion band ?Junkyard Groove? jammed in like never before while ?Pratigya? swept the RCFA audience off its feet with its Sufi-Rock renditions. ?Midival Punditz? brought about an infectious energy to the night with their trademark fusion tracks.

    Speaking on the award night, Ms. Apurva Purohit, CEO, Radio City 91.1 FM, says, ?The Radio City Freedom Awards (RCFA) have been an out of the world experience. Our desire was to bring the spectacular music talent that exists in practically every corner of the country into the public gaze. The overwhelming number of registrations and the passionate voting that has built a groundswell around the independent music movement conclusively proves the importance of such a platform. The success of RCFA reiterates our belief that indie music is carving its own proud niche alongside mainstream music in India today.?

    Adding further, Ms. Rachna Kanwar, SVP & Business Head, Digital Media & New Business, Radio City 91.1 FM, says, ?Indie music speaks a language that is unshackled by any barrier of language, genre, geography. Indie music advocates the idea of a democracy in music or in other words, level playing field for music that is other than mainstream. We, at Radio City wanted to forward this crusade. With the celebration of indie music reaching a crescendo, in today?s award night, I think we have achieved a milestone. We will continue the movement with ?Freedom Hour? on Radio City, showcasing the winners of Radio City Freedom Awards.?

    Radio City Freedom Awards has been powered by Jack & Jones with style partner Liberty foot fashion...Fashion is comfort. UTV Bindass is the official broadcast partner for the award.

    Log onto www.planetradiocity.com/rcfa to know the names of all the winners.

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  • Gold fever is back, and the rush is on Discovery Channel

    Submitted by ITV Production on May 31, 2013

    New Delhi, May 22, 2013: After two years of equipment breakdowns, infighting and battling Mother Nature, in Gold Rush crew finally strikes it rich.It took two years to get here, but in this incredible season, four competing gold mining crews have made it to the big leagues.

    All new episodes of Gold Rush returns with its third incredible series on Discovery Channel every night at 10 pm starting Friday, 3rd June 2013.

    Till now six men had risked everything to make it big by mining for gold in the wilds of Alaska. Todd Hoffman of Sandy, Oregon, along with his father led a group of greenhorn miners in search of the American dream and a new frontier. 18-year-old Parker Schnabel had to prove to his grandfather, John Schnabel, that he?s got what it takes to be a real Alaskan gold miner. After finding just 35 ounces of gold last year, worth about $56,000 in the last season, Parker hires a new crew, mines new land and rebuilds his aging wash plant from the ground up. And it paid off. In one week Parker gets more gold out of Big Nugget than all of last season. But can he keep up the momentum and turn a profit for the mine - and his grandfather?

    In the new episodes, across the creek from Parker, is the Porcupine Creek mine, run by "Dakota Fred" Hurt and his son Dustin. And their plans are just as big. They pulled in 80.4 ounces last year, worth about $128,000, but that just whet their appetite. The weather turned just as they hit bedrock at the bottom of the glory hole - a spot thought to contain millions of dollars? worth of gold. With a female miner joining the Dakota Boys, they excavate a 90-foot crater and deal with the effects of the worst winter in 50 years to get to the gold.

    In their quest to find 1,000 ounces of gold, more than ten times the amount they found last season, the Hoffmans double down with two claims, two wash plants, twice the crew and twice the equipment. And at his insistence, Dave Turin leads the second mine, forcing the Hoffman crew to pick sides. Half of the original crew chooses to mine with Dave and the strategy pays off. Between the two mines they break all previous gold counts - but the pressure to get to 1,000 ounces drives a wedge between the crews and it?s a battle between Team Todd and Team Turin for who can produce the most gold.

    This time round the four crews out there are graduating to the big leagues. Parker Schnabel, Dakota Fred and the Hoffmans are all in it for a massive haul this season. And most excitingly one of the crews truly strikes it rich - but which one will it be?

    Join the miners and company as they must ward off bears, build homes for their families, and keep the operation running all the while taking the fate into their own hands with a make or break venture that will change their lives forever.

  • Most Creative and Reliable Companies in Indian Real Estate to be honoured at the NDTV Property Awards

    Submitted by ITV Production on May 30, 2013

    New Delhi, May, 2013: The stage is set to honour and acknowledge excellence in Indian real estate as NDTV gets ready to confer real estate czars with the NDTV Property Awards on June 3, 2013, presented by CERA. After the path breaking success of its flagship programme The Property Show, NDTV is now presenting its first ?Property Awards?, a platform to recognize and applaud individuals and establishments who have achieved notable success in the real estate segment in the country. The Awards ceremony, to be held at the Taj Palace Hotel, New Delhi will be attended by the cr?me de la cr?me of the real estate world with the Union Minister for Housing & Poverty Alleviation, Ajay Maken as Chief Guest.

    Announcing the first edition of the awards, Vikram Chandra, Group CEO, NDTV said, ?The real estate sector in India has come a long way by becoming one of the fastest growing markets in the world. It is the efforts of many establishments and individuals in the sector that have marked this growth and with these awards we aim to recognise their contribution to the country. We at NDTV are proud to announce the first edition of the NDTV Property Awards, a credible and distinguished platform to recognise and honour the most resilient and the strongest real estate leaders of this year.?

    The Jury to select winners for these awards will be chaired by Mrs Renu Sud Karnad, MD, HDFC with Prof Dr Neelima Risbud, Dean of Studies, SPA (School of Planning and Architecture), Delhi; Mr Rohit Salhotra, MD and CEO ICICI-HFC; Mr Anshuman Magazine, Chairman & MD, CBRE, Mr Anoop Pabby, President, DHFL; Mr Amit Bhagat, CEO & Managing Director, ASK Property Investment Advisors Pvt. Ltd; Mr Sachin Sandhir, MD, South Asia, RICS; Mr Roopak Kothari, Architect and Ms Manisha Natarajan, Senior Editor, Business and Real Estate, NDTV as the other members. All results will be confidentially tabulated and audited by Ernst & Young with PropEquity as the Knowledge Partner.

    Associate Sponsors for the event are Berger Paints, Window Magic, DHFL, 99acres.com and Hettich; Bright Outdoor Media is the Outdoor Partner; JCB INDIA LTD is the Construction Solutions Partner and EDS the Green Knowledge Partner.

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  • Hyundai Motor Starts ?First Ball Tour? for ICC Champions Trophy 2013

    Submitted by ITV Production on May 30, 2013

    New Delhi, May 30, 2013: Hyundai Motor India Limited (HMIL), a subsidiary of HMC, the fastest-growing automaker by brand and the official partner for International Cricket Council (ICC) today showcased the ?First Ball? for ICC Champions Trophy 2013. Hyundai holds the exclusive rights to showcase the set of Cricket Balls of first match between India and South Africa which is scheduled on June 6, 2013 at Sophia Gardens, Cardiff, England.

    The first ball preview is organised at Hyundai showrooms from May 30 to June 4, 2013 in New Delhi (May 30-June 2), Mumbai (May 30-June 2), Chennai (June 1-2), Kolkata (June 1-2), Dehradun (June 1), Pune (June 3-4), Ahmedabad (June 4), and Chandigarh (June 4). This ?First Ball? showcase was conceptualized to bring together the cricket passionate fans and provide them with an opportunity to celebrate the moments of the ICC Champions Trophy 2013 in England. The representatives from Hyundai will hand over the set of balls to the match umpires prior to the opening match between India and South Africa.

    Mr. Rakesh Srivastava, Sr. Vice President, Sales and Marketing HMIL, said, ?HMIL is passionate about its association with ICC for all cricketing events as an official partner till 2015. With the showcasing of the ?First Ball? for the ICC Champions Trophy 2013, we aim to reach out to our customers and provide them with an unique experience to connect with the tournament while building up the momentum for the cricketing extravaganza.?

    For Hyundai customers, the ?First ball? will travel through 8 cities before reaching its final destination in England. The cricket balls will be displayed in specially branded Hyundai cars at Hyundai Showrooms. To add to the excitement among the cricket fans, special activities are being organized at the dealership in each of these cities, which will include games and quizzes on cricket trivia and contests on juggling balls. Further to this, all the fans can pen their thoughts on the cricket balls provided by dealerships and cheer for their favourite teams. All these balls will be collected from all over the country and a mega Hyundai Good Wish Wall will be created at Hyundai ICC Fan Park in Delhi and smaller replica of wish wall will be showcased at various Fan Parks across the country.

    Additionally, the Fans can visit the Hyundai showroom for a preview of the Cricket Balls. The fans can also follow the current location update of the Balls on Hyundai?s Facebook page (facebook/HyundaiIndia) and Twitter handle (@HyundaiIndia).

    During this season, Hyundai Motor India in association with ESPN Cricinfo has brought a lifetime opportunity to all true cricket fans with, Hyundai Cricjockey. As a part of the special ?Blue by Heart? campaign (www.bluebyheart.com), Hyundai Motor India would organise a contest which would be available on online and mobile platforms. Cricket fans need to watch a cricket video and submit their commentary. Winning Hyundai Cricjockeys will get an opportunity to see the actual ESPN Cricinfo Studios in Bengaluru, where they would learn the entire cricket reporting procedures and also get to do Live Google+ Hangouts with the Editorial Team of ESPN Cricinfo during the champion trophy matches. The grand winner will get an opportunity to write an entire cricketing blog on the main ESPN cricinfo website. Apart from these Cricjokeys would also get prizes like smart phones, tablet and music players.

    As a part of the campaign for ICC Champions Trophy 2013, Hyundai had earlier during the month commenced the ?Trophy Tour? which was held in New Delhi, Mumbai and Chennai.

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