• Celebrate friendship with Yeh Jawani Hai Diwani and Nokia Lumia 720

    Submitted by ITV Production on May 30, 2013

    Mumbai, May 30th, 2013: Nokia India today announced its association with Dharma Productions for their latest blockbuster ?Yeh Jawani Hai Deewani? starring Ranbir Kapoor and Deepika Padukone. The association brings Dharma Production and Nokia together for the first time. The association perfectly complements the core values of the story--a celebration of friendship, sharing and a quest to relivelife?s fun-filled and cherished moments. The powerful imaging capabilities of the Lumia 720 and Nokia?s Camera lenses such as Cinemagraph and Smartshoot make photos come alive on screen and let usersrelive their most memorable experiences.

    The association spans across various touch points - both offline and online mediums to bring consumers and enthusiasts even closer to the movie and their favorite stars.

    The story of ?Yeh Jawani Hai Deewani? revolves around 4 friends-their quest to pursue their dreams and how they cross each other?s paths over a span of time. The movie is a celebration of friendship, and captures the fun-filled and memorable moments that are created and cherished throughout the journey.

    The crew of the film captured their most memorable and ?cinemagraphic? moments during the shoot of the film using the Nokia Lumia 720 camera lenses to relive and cherish the experience. "We remember posing for group pictures and everybody had an issue with practically every picture - the eyes would be shut, the face contorted! That was until we used Smartshoot --we chose the best faces to create the perfect pic and then the worst ones to create a funny picture," said a crew member.

    The Nokia Lumia 720 is an incredibly stylish and aesthetically designed smartphonewith rich and vibrant colors, beautiful design, subtle touches and immaculate finishing. The device offers the best camera experience powered by Nokia?s innovative camera lenses- Cinemagraph and Smartshoot that bring forth an enjoyable and engaging imaging experience and letsone do much more with their special clicks.

    Cinemagraph is an exclusive app for the Nokia Lumia Windows Phone 8 devices that helps create animated GIF files that are a perfect blend of still and animated images in a single frame. With Cinemagraph, one can add motion to still pictures and share them with their friends on social networks or via email. Smart Shoot as a feature automatically takes multiple group pictures with a single click so that one can effortlessly choose what to keep, to create the perfect shot or even remove unwanted objects from the pictures. In addition to this, there are a vast variety of photography specific apps and services to choose on the Windows Phone Store.

    The Nokia Lumia 720 is an entire camera bag and studio in one device - and all designed to be easy and fun to use.

    Apart from a high end camera experience, the innovative and striking Nokia Lumia 720 also offers Nokia?s latest music and navigation experiences and the unique integrated social experience of Windows Phone 8 OS in a mid-range phone. The sleek and stylish Nokia Lumia 720 Smartphone is available in four trendy colors - Red, Yellow, Cyan & Black.

  • Arunima creates history by becoming the first woman amputee to summit Mt. Everest

    Submitted by ITV Production on May 30, 2013

    Mumbai, May 30, 2013: In a stellar show of indomitable spirit, zeal and grit, Arunima Sinha became the first woman in the country to conquer Mt. Everest witha prosthetic leg. Supported by Tata Steel Adventure Foundation (TSAF), Arunima successfully climbed the highest peak in the world on 21st May, 2013with the tri-color flying high. Susen Mahato, a climber from TSAF also successfully summited the highest peak in the worldand was part of the same expedition group. The achievements aptly coincide with the 60th anniversary of the first climb of the zenith of the world when Sir Edmund Hillary and Tenzing Norgay climbed the peak on 29thMay, 1953.

    Trained under Ms. Bachendri Pal, Chief, Tata Steel Adventure Foundation (TSAF) and the first Indian woman to achieve the feat, Arunima completed her expedition journey from Kathmandu to the top of the peak in 52 days. She followed Susen Mahato, another climber of Tata Steel Adventure Foundation who summited Mt. Everest on 19th May, 2013. Arunima, an ex-volleyball player at the National level, lost one of her legs in an accident after being thrown off a moving train nearly two years ago. She was hospitalized with serious leg and pelvic injuries and in a bid to save her lifedoctors had to amputate her left leg below the knee. After a year of rigorous training with Ms. Bachendri Pal, Arunima has finally created history by becoming the first woman amputee to scale Mount Everest, the highest peak in the world. It was her courage, sheer determination and perseverance that made her beat the odds and creates history.

    Speaking on the amazing feat, Mr. Sunil Bhaskaran, Deputy Vice President, Corporate Services, Tata Steel said, "We at Tata Steel salute Arunima?s courage, grit, determination and dedication that have played major role in her very special achievement."He further added, "Youth of the country will derive inspiration from the world-achievers like Arunima and Susen as they have etched their names in history for their extraordinary and brave achievements, inspite of all odds."

    Speaking at a press conference in Delhi, Ms. Arunima Sinhasaid, "I am extremely happy and proud to achieve my dream of climbing the Everest. Climbing Mount Everest is a stupendous feat for any individual to attempt. Tata Steel Adventure Foundation has been a great support in providing me the necessary training to face the adversities during the expedition. I also want to thank Ms Bachendri Pal who has been the constant guiding force and a source of inspiration for my journey."

    Tata Steel in its constant endeavor to promote such rare talents has supported Arunima Sinha, age 26years, in achieving her dream of scaling the Everest. Tata Steel has sponsored the expedition and provided all necessary training and mentorship for the challenging journey. Ms Bachendri Pal provided Arunima with the required training to achieve the goal of conquering the highest peak in the world. She has followed and monitored Arunima?s performance very closely and been hopeful of a landmark achievement from this young and special adventure sports enthusiast.

    Susen Mahato, climber from TSAF, expressed his gratitude towards Tata Steel Adventure Foundation and Ms. Bachendri Pal, Chief, Tata Steel Adventure Foundation, for providing the training facilities and the support which turned a rural youth from Jharkhand into a champion climber. He also congratulated Arunima Sinha on achieving the rare feat defying all odds.

  • Microsoft India joins forces with Viva Group of Institutions to boost student employability through Ed-vantage program

    Submitted by ITV Production on May 30, 2013

    Mumbai, 30th May 2013: Microsoft Corporation India Pvt. Ltd. today joined forces with Viva Group of Institutions to help increase student employability through its education resource program, Ed-vantage. The program provides a platform for corporate houses to hire high-caliber Microsoft Technology Certified Students from colleges for internship and employment. Ed-vantage allows for the facilitation of industry connections for eligible students.

    Viva Group of Institutions, a pioneer in industry-embedded education, is Microsoft?s first Ed-vantage PLATINUM Campus in the state of Maharashtra. Viva Group of Institutions has passed stringent qualifying criteria to qualify for this prestigious association. Building on their illustrious record of accomplishment in helping students understand and prepare for future challenges, the Group has taken their ability to deliver industry ready human resources to the next level by partnering with Microsoft as an exclusive Ed-vantage PLATINUM campus.

    Emphasizing the importance of this initiative along with Viva Group of Institutions in furthering student employability, Mr. Sanket Akerkar, MD, Microsoft India, along with Mr. Raj Katari, Director Geo Expansion, and Mr. Vaibhav Srivastava, from Microsoft, was present at the sprawling Viva Group Of Institutions campus to personally launch and handover the Ed-vantage PLATINUM Campus Certification to Mr. Hitendra Thakur, Chairman, Viva Group, and Mr. Shashank Patil, Member, Managing Committee.

    In another first for this region, Microsoft will also collaborate with Viva Group of Institutions to host a Microsoft Innovation Center (MIC), a state-of-the-art technology facility for innovative research, technology, and software solutions. This will be achieved through a combination of academic, government, and industry participants. http://www.microsoft.com/mic/default.aspx.

    Under the Ed-vantage collaborative model, Microsoft India endeavors to provide the right platform to enable institutes across India to rise to their true potential by bringing in more technology innovation, capacity building for faculty and students, and making students more employable. The program will engage leading corporates houses that will benefit from access to fresh high-caliber talent certified through the latest Microsoft technologies.

    Commenting on this partnership, Sanket Akerkar, Managing Director, Microsoft India said, ?The Viva Group of Institutions has been a trendsetter in industry relevant education, and we are pleased to partner with them as the first Microsoft Ed-vantage Platinum Campus in Maharashtra. We are excited about the possibilities this partnership offers students in this region to acquire the right skills and become more employable. Along with globally recognized Microsoft certifications, we can foster connections with corporations and employers and provide students a great platform to enhance their career opportunities?.

    Mr. Shikhar Thakur - Head of Future Initiatives, Viva Group of Institutions stated, ?It is a matter of joy and pride for Viva Group of Institutions to partner with Microsoft Corporation, a leader in software across the world. Microsoft Ed-Vantage is a much-needed education resource program in the Indian context. We believe this association will create a new breed of well-equipped, young technology experts in India and take opportunities such as internships and employment to a whole new level.?

  • Gautam Gambhir becomes the first Indian athlete to be featured on the Red Bulletin

    Submitted by ITV Production on May 30, 2013

    New Delhi, 27thMay: Are you bored of watching the same old shows on television? Has fighting for the remote in your house become your favourite sport? Are you stuck in a crazy traffic jam and don?t know what to do? Red Bull brings the world of action, adventure, glamour and excitement to the palm of your hand with the Red Bulletin App!

    Recognizing and applauding talent from across the world, this month?s edition of the Red Bulletin showcases, for the first time, an Indian athlete - GautamGambhir.Get up-close and personal with Gambhir on the Red Bulletin app as he talks about what makes him tick- both on and off the field! "Forget about worrying if you play for India or not. For now it?s about scoring runs, for my club, my state or India, and going back home happy. That will give you maximum happiness," comments Gambhir on the essence of sportsmanship.

    Available for tablet and on webviewer (www.redbulletin.com/app), the app is offered in English, German, French and Spanish. With just a click of a button, readers can dive into the unique content from the world of Red Bull available each month through the app. The Red Bulletin App enhances the inimitable stories with thrilling videos and exclusive photos, creating a state-of-the-art experience.

    The Red Bulletin is one of the most popularmonthly magazines, with a circulation of about 3.1 million worldwide. The Red Bulletin pulls stories from the sports and entertainment playgrounds of the world, with content that is inimitably witty and intelligent. Delivering the unexpected, the magazine honours those who don?t play by the rules, who push the limits, have a lust for life, swim against the current, who have a passion for adventure and are not afraid to walk courageous new paths.

    Catch up on stories that go beyond the ordinary on the Red Bulletin or the Red Bulletin app. Re-discover your favourite sports and entertainment stars and go behind the scenes at major sporting and cultural events worldwide.

    Highlights of the Red Bulletin App: 

    • Extraordinary pictures and stories on sports and cultural icons and Red Bull heroes
    • Innovative fusion of high-end magazine editorial with eye-catching moving images
    • Monthly "best of" content culled from international Red Bulletin print editions
    • Multiple language options, including English, German, French, and Spanish
    • Incredible videos and animations encapsulating the world of art, culture and entertainment 

    Highlights of the May tablet edition of the Red Bulletin:

    • Eight dream destinations for that ultimate adventure on two wheels, showcasing breathtaking views, great journeys and uninterrupted mountain biking
    • Former Bond girl Olga Kurylenko on modelling myths, firearms and riding in spaceships with Tom Cruise
  • Ghazal maestra ghulam Ali joins hands with 92.7 Big FM to flag off network's 'pani bachao life banao' campaign

    Submitted by ITV Production on May 30, 2013

    MUMBAI, 30th May 2013: In light of the recent drought conditions and unprecedented water scarcity across the country, 92.7 BIG FM launched a three month long Nationwide Water Conservation Awareness Drive titled ?Pani Bachao Life Banao? to galvanize national support from listeners and fight the crucial problem of water scarcity.

    Ghazal Maestro Ustad Ghulam Ali has joined hands with 92.7 BIG FM?s Mumbai station to extend his support to the vital campaign. Showing his concern for the condition in Maharashtra as it grapples with severe drought, the legendary singer visited the 92.7 BIG FM Studios with RJ Yamini to flag off Pani Bachao Life Banao. To extend his support to the campaign, Ustad Gulam Ali Khan donated a bucket of water at the event to encourage the citizens to take up the cause.

    As official radio partner, 92.7 BIG FM is partnering Ek Ehsaas - a music concert by the Ustad ? to help raise funds for its campaign. The proceeds from this concert will be distributed to all those areas that have been suffering from the present drought conditions in Maharashtra. In order to add more might to the campaign, the network has also tied up with the Kalashakti Dance Group and Silly Point Production; the organizations supported Pani Bachao Life Banao by doing a dance performance and class act respectively.

    The campaign seeks to shed light on important and vital facts related to the situation together with tips on water conservation starting with saving water at home to rainwater harvesting. The campaign will engage listeners across 30 stations of its network with multiple on-ground and on-air activities along with unique social and digital promotions. It will be promoted through partnerships with Mumbai-based NGOs that include FOCRE, YUVA and diehardindian.com apart from college-based NGOs such as Rotaract Club of H.R. College.

    Various celebrities from Bollywood such as Anupam Kher, Arjun Rampal, Sonam Kapoor, Preity Zinta, Neha Dhupia, and Ranbir Kapoor have pledged to support ?Pani Bachao Life Banao?.

    Commenting on the occasion, Mr. Ashwin Padmanabhan, Business Head ? 92.7 BIG FM said, ?We are honored and privileged to have Ustad Gulam Ali Khan support this critical campaign. With the country facing the horrible water shortage, we aim to encourage and spread awareness amongst our listeners to take necessary steps to conserve water. With all the on-ground, on-air activities and promotions we are sure to bring about a change in society.?

  • Gaurav Mehta, Founder ? Project Dharma wins 2013 BMW Foundation Young Leaders Award

    Submitted by ITV Production on May 30, 2013

    New Delhi, May 30, 2013: Gaurav Mehta, Founder and CEO of Project Dharma, was named winner of the 2013 BMW Foundation Young Leaders Awards at the Munich Economic Summit. The winners are provided tailored support from BMW Foundation and access to its Young Leaders Network and partners.

    Established in 2009, Project Dharma is a social enterprise that has created a unique model to empower rural Indian households with affordable products and services that enhance their lives. Project Dharma creates and trains entrepreneurs in low-income communities who create a rural distribution network for socially relevant products such as solar lights, fortified drinks, water purifiers and clean cook stoves. Project Dharma currently operates out of 5 states in India with a network of over 2,500 village-level enterprises.

    The BMW Young Leaders Awards are made to those who address social issues through innovative high-potential initiatives that can become sustainable in the mid-to-long term.

    Mr. Gaurav Mehta, Founder and CEO, Project Dharma said, ?I am honored and humbled that such a grand, international forum has found our cause tenable and worthy of this recognition. It remains my endeavor to expand the reach of Dharma in order to generate more livelihoods at the base of the pyramid.?

    Project Dharma shared the award with GreenHeat (Ghana), E3 (China) and The New American Leaders Project (USA).

    Project Dharma -
    Project Dharma / Gajam India Private Limited serves the needs of rural households at the Bottom of the Pyramid by creating a rural distribution network providing customized products and services sold at a socially affordable price point.

    The company provides income generation opportunities for rural entrepreneurs and consumers in order to generate sustainable livelihoods at the rural level. Currently, Project Dharma has about 2500 Village-Level Entreprises in Maharashtra, Bihar, Uttar Pradesh, Karnataka and Rajasthan.

    The company was founded in September 2009. Project Dharma works in partnership with the Shell Foundation. http://www.dharma.net.in

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