MUMBAI: The sixth installment of Universal?s Fast and Furious franchise races to a whopping $ 35 million (approximately) for Friday, while some Analysts even go about projecting these figures to a massive $ 45 million.

The Vin Diesel high octane starrer Fast 6 premiered on Thursday with a promising opening of $ 6.5 million as against its last installment?s $ 3.8 million. Given the seasonal period the action flick is estimated to mint around a stout $ 100 million over the four day weekend as against last installment?s $ 70 million in its three day debut recording to be the franchise?s best opening.

Warner Bros? third installment in the Hangover series records a dismal $ 11.8 million, a sheer disappointment when compared to its previous installment which recorded over $ 31 million during the same period. The Hangover III should finish up in the $60 million range during the four-day weekend down 30 per cent from The Hangover Part II indicating audiences may be tired of the R-rated comedy franchise.

The competitive fire is fueled with Fast 6 selling over 50 per cent tickets than The Hangover III on Fandango.com

Scaling successfully amongst these is the $ 93 million grossing family film ?Epic? by Fox Blue Sky Animation that projected an impressive $ 40 million during its four day weekend. The business of these three propelled a memorial weekend box office weekend surpassing the $273 million benchmark set in 2011.

MUMBAI: Toys inspired by the 3D-CG comedy adventure film Despicable Me 2 from Universal Pictures and Illumination Entertainment have made their debut at Toys"R"Us stores across the US.

This month, the toy store is the only US retailer to offer an all-new line of toys based on the movie, making it the ultimate Despicable Me 2 destination. Fans eager to get their hands on action and interactive figures, plush, games and more, need look no further than Toys"R"Us.

The movie, which arrives in theaters on 3 July 2013, is the sequel to the 2010 film Despicable Me, which became the 10th biggest animated motion picture in US history. Despicable Me 2 promises more laughs with the return of super-villain Gru and his arsenal of gadgets and gizmos, his adorable girls and the unpredictably hilarious Minions.

Toys"R"Us US senior VP and general merchandising manager Lisa Harnisch said, "The first installment of Despicable Me was a blockbuster hit and fans worldwide immediately fell in love with Gru, Agnes, Margo, Edith and of course, the Minions. We worked closely with our valued partners to be the first retailer to offer Despicable Me 2 merchandise, including fun exclusive items sold only in our stores, providing customers the opportunity to experience all the excitement of the movie before it hits theaters."

In Toys"R"Us stores now, shoppers will find exclusive items from Thinkway Toys such as a banana-scented Fart Blaster, plush characters and interactive Minions. Also currently available are collectible action figures, a build-your-own Minion figure, a Minion missile launcher, a Minion mobile and much more based on the movie?s loveable (and despicable!) characters.

From 30 May fans will find all of these products along with games like Despicable Me 2 Monopoly and Despicable Me 2 Operation in a dedicated feature shop inside Toys"R"Us stores.

Universal Partnerships and Licensing senior VP global retail development Jamie Stevens said, "We are thrilled that Toys"R"Us has quickly brought Despicable Me 2 products to shelves, making its stores the ultimate Despicable Me 2 destination. The company?s excitement for this film is yet another great example of Toys"R"Us knowing exactly what its customers want and its commitment to providing them with the most expansive and unique assortment of merchandise available. We value this partnership and are excited to be working with Toys"R"Us to bring Despicable Me 2 toys to the film?s fans."

Mumbai, May 24, 2013: Social Media Week (SMW), a worldwide event exploring the social, cultural and economic impact of social media, is finally making its way to India, this year. Founded in New York by Crowdcentric, Social Media Week is organized collaboratively and participated by people from all walks of life who are touched by social media. In just under five years, SMW has become a platform and a community that has grown to more than 100,000 members in 26 cities around the world.

SMWin Mumbai will be hosted by R SQUARE Consulting, an integrated marketing services agency.It will be organised from September 23 to 27 in Mumbai simultaneously with nine other marquee cities including Barcelona, Berlin, Bogot?, London, Los Angeles, Torino, Toronto and Sao Paulo. During this week there will be multiple events of different formats and themes taking place in several venues across the city. Most of these events will be free and can be attended by anyone who is interested.

?Mumbai is a world-city that has a great mix of people from the fields of art, culture, cinema, theatre and now conversational media. This richness and diversity, makes it a perfect host city for a global event like the Social Media Week. We are thrilled about our first outing in the country and are confident of a great response?, said Toby Daniels, Founder & Executive Director, Social Media Week, and CEO, Crowdcentric.

In 2013, SMWcelebrates its fifth year of operation and intends to mark this milestone with a unifying global theme that will explore openness in a connected and collaborative world. Hemant Soreng, Director, Social Media Week Mumbai, added,?India is witnessing a social media revolution, withthe country witnessing tremendous interest and innovationacross many platforms. We believe it is the right time to bring an event of this stature to India, as we hope to encourage more people and brands to adopt newer and smarter platforms of sharing ideas.?

SMWhas partnered with the leading media and integrated communication agencies, Group M and Genesis Burson-Marsteller to organise the event in India.

MUMBAI: Plan B to partner Nova IVI in advertising world class ART (Assisted Reproductive Technology) facilities across the country.

Plan B, the Bengaluru based Branding and Communication specialist, adds another client to its roster with Nova IVI, after winning a multi agency pitch.

Nova IVI is a joint venture between Nova Medical Centers, India?s leading short-stay surgery group and IVI Spain. IVI Spain is the world leader in reproductive medicine with 22 clinics spread across Europe and South America.

Nova IVI is currently a chain of 6 clinics spread across the country ? which will increase to 30 over the next two years.

Anirudha Mukhedhar, the Founder & CEO of Plan B tells us that, "The Nova IVI campaign will showcase their world-class pedigree and expertise while educating couples on ART." Plan B says its key focus would be to create communication that will nurture an open & trusting relationship between the TG and Nova IVI and foster nurturing relationships unlike those seen in the health care industry.

Plan B will handle TV, print, radio, outdoor & in clinic communication and has created the launch campaign for Nova IVI that will position them as the most trusted and respected name in ART.

The other clients handled by Plan B include MTR Foods, Megamart, Manipal Media network (part of the Manipal Group) and Jubilant Industries. In addition to advertising, Plan B specialises in Brand identity, Packaging, Private Label and Internal branding. Plan B‘s sister concern, Restore Solutions, is one of the leading retail design firms in the country.

MUMBAI, May 24, 2013: BIG RTL THRILL, positioned as the ultimate action destination in India, announces its television partnership for India?s first extreme sports show ? ?Extreme Invasion?. Created by Brand Promotions (BPIPL), the show aims to promote extreme sports like Inline skates, Skateboarding and BMX cycling in India. The Channel offering tailored entertainment for male audiences seeking action entertainment, and the show wanting to amplify reach to a relevant audience base saw excellent synergies, making this collaboration a mutually beneficial one.

As a part of the alliance, BIG RTL THRILL will produce 90 second capsules to showcase the best stunts from the event spread across Mumbai, Delhi and Bangalore. The capsules will be aired by the channel for 15 days, multiple times per day. BIG RTL Thrill will also provide support to the event with on-air promo.

Extreme Invasion has been conceptualized to offer a differentiated and engaging sports experience with performances from internationally acclaimed and ranked athletes like Chatchalearm Chivirojwit (4th Pro Category & BMX World 2012 Cologne Germany), Kiattichai Wanitsakul (Gold Olympic Asia Indoor Games 07 and Gold AXF Asian Championship 07-11), Worapoj Boonnim (Bronze X Games Asia 2012, Gold Olympic Asia Indoor Games 2007), Richie Eisler (5th place at China X Open, 3rd place at Shred Cologne), etc. A keenly awaited highlight of the event is the training workshop conducted by athletes to extreme sports enthusiasts in India.

Commenting on the tie-up, Mr. Sunil Kumaran, Business Head, Regional Channels, Reliance Broadcast Network said, "Our alliance with Brand Promotions is a reflection of our endeavor to offer world class action content to our discerning audiences. With Extreme Invasion they bring to India unique and distinctive formats in extreme sports that are highly engaging and offer edge-of-the-seat entertainment. With excellent synergies coming into play this alliance makes for complete business sense."

Talking about the association Sunil Kutty Menon Head of Brand Promotions India & founder of Extreme Invasion said, "Extreme Invasion is an event to Showcase Skateboarding, Inline skates & Bmx riding in an adventurous way. Asian Extreme sports federation has given us the mandate to conduct demo tours in India & popularize the sports. The fully imported ramp has been made by Olympic council of Asia approved Ramp builder. We are pleased to tie up with a partner like BIG RTL THRILL who understands our vision for the growth of extreme sports in India & also provides us with the ideal platform to connect with the right audience."

BIG RTL Thrill is the first channel in India to target male audiences across markets with world class international action content dubbed in Hindi. The channel airs some of the most popular internationally renowned action series like Cobra 11, Josh Sports captures extreme sports popular tournaments from across the world and Criss Angel - Magic Ya Sach, a highly popular magic show.

BIG RTL Thrill is available across the platforms of Reliance Digital TV, Digicable, Sity cable, Incable, Hathway Digital, 7 Star Cable, JPR, Satellite, Star Broadband and others.