NEW DELHI : Hyundai Motor India Limited (HMIL), a subsidiary of HMC, the fastest-growing automaker by brand and the official partner for International Cricket Council (ICC) today hosted an exclusive preview of the ICC Champions Trophy 2013 in Delhi at Ambience Mall, Vasant Kunj. The Trophy Tour will commence from New Delhi and will be followed by Mumbai and Chennai.

With this initiative, Hyundai embarks the Trophy Tour in New Delhi from May 20- 22, Mumbai on May 23- 24 and Chennai on May 25. As a part of the trophy tour Hyundai will begin various engagement activities for the cricket fans in India.

To celebrate the spirit and the passion of the ICC Champions Trophy 2013, the fans can come to the malls andSMS - BBH to 5262 and 5 lucky couples from Delhi, Mumbai and Chennai will win an exclusive Champions Dinner with the Champions Trophy. With this activity Hyundai plans to bring the game closer to the cricket fans.

Speaking on the Trophy Tour Mr. Nalin Kapoor, Sr. General Manager & Group Head, HMIL said, "As the official partner of ICC Champions Trophy 2013, it gives us immense pleasure to organize the ?Trophy Tour? to give our cricket fans firsthand experience. We are confident that Trophy Tour will build excitement for the upcoming tournament and further strengthen Hyundai?s association with ICC in a nation where cricket is passion. We are very keen to engage with our customers through exciting activities planned for the coming months."

ICC?s General Manager - Commercial, Mr Campbell Jamieson, said, "The initiative taken by Hyundai will provide the followers of the game and supporters of cricket in the three cities with an opportunity to get closer to and feel the thrill of the ICC Champions Trophy 2013. The ICC Champions Trophy is a tournament of the elite in which the world?s best cricketers go head to head in a nation versus nation contest. I?m sure the trophy tour in India will ignite the buzz and add to the excitement as 15 matches will be played over 18 days with no team in a position to lose more than one match."

Additionally Hyundai Fans can visit the select malls for a preview of the trophy and will also get an opportunity to click pictures with the trophy. The fans can also follow the current location of the trophy on Hyundai?s Facebook page (facebook/HyundaiIndia) and Twitter handle (@HyundaiIndia). Facebook fans will get an invite to the events of trophy tour activities.

During this season, Hyundai Motor India in association with ESPN Cricinfo has brought a lifetime opportunity to all true cricket fans with, Hyundai Cricjockey. As a part of their Blue by Heart campaign (www.bluebyheart.com), Hyundai Motor India would organise this contest which would be available online and mobile platforms. Cricket fans need to watch a cricket video and submit their commentary. Winning Hyundai Cricjockeys will get an opportunity to see the actual ESPN Cricinfo Studios in Bengaluru city, where they would learn the entire cricket reporting procedures and also get to do Live Google+ Hangouts with the Editorial Team of ESPN Cricinfo during the champion trophy matches. The grand winner will get an opportunity to write an entire cricketing blog on the main ESPN cricinfo website. Apart from these Cricjokeys would also get prizes like smart phones, tablet and music players.

MUMBAI : Facebook Marketing India has released its first case study of 2013. Published last week, it details how Penguin Books India used Facebook to increase awareness and attendance for its flagship Spring Fever 2013 book festival. Bangalore based social media agency, AliveNow, was instrumental in strategizing and executing this highly successful campaign in February and March this year. The case study was published on Facebook Marketing?s official page, www.facebook.com/MarketingIndia which has close to 3 million (30 lakh) engaged users from the digital, social media and marketing communities.

The case study details how AliveNow helped Penguin India garner over 7,400 registrations in a 2 week period for the 10-day gala event held in New Delhi. Spring Fever is one of Penguin India?s flagship events attended by celebrities like Shobhaa De, Vikas Khanna, Ruskin Bond, Vikram Seth, Ramchandra Guha, etc, who interact with book enthusiasts, aspiring writers and literature lovers. Using various Facebook features like applications, ads and sponsored stories, Penguin India was able to increase awareness, engagement and registrations to the event.

Sharing the quote from the case study published by Facebook, Hemali Sodhi, Penguin India?s Vice President for Marketing & Communications said, "Spring Fever is a festival designed by keeping the reader in mind, and is open to all booklovers to attend and connect with their favorite authors. Our primary outreach platform on the digital space was Facebook, and we are delighted with the overwhelming response and enthusiasm that our posts and outreach generated. Through Facebook, Spring Fever quickly became viral and was shared extensively, bringing more likeminded readers and book lovers to the festival - and to our page."

Commenting on this development, Mr. Adhvith Dhuddu, CEO of AliveNow shared, "It?s a wonderful feeling when Facebook itself shares a case study of how we help brands use the social network. We believe in result driven social media campaigns and this is one example of how we work closely with our clients to achieve just that."

Press Release: Facebook Marketing shares Penguin India?s success story as its first case study of 2013.

AliveNow - Social Media Management

www.alivenow.in

The case study can be accessed from the following links below:

[1] Facebook Marketing India page: www.facebook.com/MarketingIndia

[2] On AliveNow?s SlideShare channel: http://www.slideshare.net/AliveNowInc/facebook-casestudypenguin-indiaalivenow

[3] Direct download link to the Case Study: http://fbrep.com//SMB/penguin.pdf

MUMBAI :a time when every entrepreneur is attempting to race ahead but facing breakneck competition, grabbing eyeballs becomes a major concern of any new business to grow.

And while corporate and public relations companies offer solutions that may seem attractive and open new avenues through media publicity, some entrepreneurs may find themselves unable to afford these.

In a venture that will help the entrepreneur overcome these initial difficulties comes the innovative suit-your-pocket plan which allows entrepreneurs to adopt media packages that can be tailored according to the budgets of the entrepreneur.

 The credit for this innovative marketing strategy goes to young Delhi-based public relations professional Ankit Nagpal through the website ?www.brandyourbrands.com? (BYB).

With high costs involved in promoting new businesses using mediums like Media and Press becoming a perpetual issue, sustaining the pace of promotional activities is yet another effort that demands huge expenditure.

BYB is an exclusive website that ensures that new business ventures consistently reach the eyes and ears of the correct audience. BYB is an online exhibition arena that gives your business a web-based space to grow.

Designed exclusively for catering to the advertising needs of young and new entrepreneurs, this website requires less than half the cost of arranging regular branding activities for your business normally undertaken by professional image building bodies. It also provides an unlimited duration, varying from a month to a year of online space, to display one?s products. The online arena is one of the most booming industries and assures unlimited footfall that helps in providing public visibility to any business.

The website is a product of extensive research that lasted for a year. Keeping in mind the nitty-gritty of present day?s customers, the website has been made extremely user-friendly. It has been designed innovatively with various categories like Fashion, Food, Books, Music, etc to ensure proper placing of the brand.

www.brandyourbrands.com offers three packages. These are the Awareness Pack, Impact Pack, and Power Pack. As the names suggest, these have been created according to the numerous needs of the customers.

The most useful package is the Power Package in which a slider on a single click takes the user to the details of the brand!

One of the significant reasons of BYB being a superlative way to promote a venture is the presence of most sought-after media and social connections.

Whether one is into the apparel industry, fashion, the visual and still arts, planning an event, going into film and television production, exhibitions, or anything else under the sun, BYB offers solutions that will suit all pockets.

Ankit Nagpal, who conceptualised BYB, is a successful veteran in the field of Advertising and PR. Effectively running his own Advertising and PR firm ?Bang on Target? located in Defence Colony, Ankit has made and maintained top media and socially-active domestic and global clients. By using his exhaustive database of socialites and media persons, Ankit promises to promote any business like never before through BYB!

With growing reliance on the internet and the social media as a powerful medium of expression, BYB promises to consistently ensure that any business achieves premium and wide-spread branding and exposure.

The easiest way to start on a new entrepreneurial journey is to have a reliable partner who will help along the way in reaching the correct media and public reach. And if this comes at a cost one can afford, no entrepreneur should forget to register with the site www.brandyourbrands.com.

MUMBAI : Day 1, the independent music initiative by Sony Music India , will be releasing the fourth studio album by Franz Ferdinand from Domino records on August 26th , 2013. This exuberant, unencumbered record is the first from the Glasgow band since 2009?s Tonight. They seem to have rediscovered the imagination, vitality and fun found on their classic, era-encapsulating debut Franz Ferdinand.

Recorded over the last year at Kapranos?s Scottish studio, McCarthy?s Sausage Studios in London, Club Ralph and a couple of trips to Stockholm and Oslo, the LP cements their status as a unique and adventurous British band: emboldened by a decade?s undreamt-of worldwide success, but still daring and defiant. It?s an ecstatic rejection of the drab conventions often accompanying that level of attention and expectation.

When asked for a quote, Kapranos came back with: ?The Intellect Vs The Soul, played out by some dumb band.?* God knows what that means, but the lyrics do seem more poetic this time. There were a few interesting collaborations, but more of that later?

The ten songs that make up Right Thoughts, Right Words, Right Action take what propelled Franz Ferdinand from the incestuous Glasgow Art School world to, well, the entire world - painterly lyrical detail, heavyweight hooks, precise aesthetic vision and that uncanny ability to marry arch artistic sensibility with pop punch ? and push it even further. The breadth of influence, musicality and invention on show here is enormous. If this is unmistakably a Franz Ferdinand record, it is as much by virtue of its sonic daring and perfectly patch-worked eclecticism as the timeless songwriting flair that has long been their calling card.

Franz Ferdinand are still Alex Kapranos, Nick McCarthy, Bob Hardy and Paul Thomson. There?s still no one like them.

* He said something on his Twitter about being ?The Last Bastard Of British Pop? which sounded better, but apparently he?s ?bored of that one? now.

Right Thoughts, Right Words, Right Action will be available on CD (WIGCD255), deluxe limited edition double CD (WIGCD255X), LP (WIGLP255), via digital download (WIG255D) and a Deluxe DomMart only double LP (WIGLP255X) - packaged in a hand numbered die-cut gatefold sleeve. The exclusive bonus disc in both the double CD and double LP, entitled Right Notes, Right Words, Wrong Order, is a document of a thrilling live session captured at the legendary Konk Studios in London.

In addition, Domino will be releasing Right Thoughts, Right Words, Right Action - The Passport Edition. Limited to 500 worldwide, The Passport Edition features a deluxe edition of each physical format of the album, all 7?s and 12? singles and access to the highest quality audio files possible as well as exclusive tracks and content.

The album to be available across platforms and stores August 26th 2013 onwards.

MUMBAI:This summer add some cool style to your wardrobe with the trendy Disney & Marvel‘s t-shirtscollection. This fashionable collection of t-shirts for adults, inspired by Disney?s classic characters and Marvel?s iconic Super Heroes, is now in the market and is designed for both men and women.

 While the Disney range will display the classic characters of Mickey and Friends, the Marvel range will exhibit the Super Heroes Iron Man, Spider-Man, The Avengers, Hulk and more. Available in chic designs the high quality and eye-catching graphics will certainly appeal to the avant-garde fans. The collection is available in polo and round neck styles and teams perfectly with denims or shorts, paired with worn out canvas shoes, and even blazer for a smart casual touch.

The collection will be available at Lifestyle, Planet M, Globus and Cotton World and online through zovi.com and myntra.com from INR 499/- onwards.