Mumbai: Parle Agro, fastest growing Food and Beverage Company associates with Posterscope, India’s leading outdoor agency to spread the magic of Fresh ‘n Juicy Mango ‘Frooti’. The objective of the campaign was to introduce the new brand campaign creating high impact with high decibel across India.

Given the brief, Posterscope has spread the entire communication reaching more than 40 cities in across Metros, Tier I and Tier II markets, which are the key markets for ‘Frooti’. ‘Frooti’ has been a favorite across demographics and geography. In order to optimize the outdoor plan and connect the target group with the local flavor, Posterscope used Prism Set of Tools and Outdoor Consumer Survey (OCS) for a thorough study of each market for efficient planning and focused spends rendering a feel of omnipresence. While the impact through media has been created by largeness, differentiation was created by the right kind of media mix, using more than 10 different media formats in more than 1000 medias, along with innovations on Mobile Van, Kiosks, Bus Shelters as well as Billboards done tactically, which in particular played a vital role ensuring a high OTS and an immense buzz in the market.

Speaking about the campaign; Mr. Madhur Pandey, Marketing Head, Parle Agro said, “We are very happy with the way our outdoor campaign was done, as it has given the desired buzz for the brand. Posterscope has meticulously worked on the brand and have played an important role in giving an upper edge to the brand this season. ”

Commenting about the opportunity to be associated with this brand; Haresh Nayak, Managing Director, Posterscope Group said, “We are delighted to have Parle Agro as a part of our portfolio. It is a great brand to be associated with, but more importantly they are a great client to work with. Our motto is to bring customised business solutions for the brand through deep understanding of consumer insights and analysis along with innovations. We are glad that Parle Agro thinks the same of us and look forward to a long-term relationship”

Posterscope India which is now in its fifth year of operations handles close to 50+ clients across categories such as FMCG, Consumer Durables, Hospitality, Finance, Automobiles, Real Estate and Lifestyle.

Posterscope is part of Aegis Media’s Posterscope Group in India. The Aegis Media India group comprises Posterscope the global OOH sector leader, Brandscope, Hyperspace (Retail), PSI (Airports), Carat, the world’s largest independent media communications specialist, Vizeum, Carat Fresh Integrated (Experiential), Doosra (Creative), Isobar, the global communications agency with digital at its heart and IProspectCommunicate 2, the global leader in search and performance marketing.

MUMBAI: Talenthouse India, a Reliance Entertainment division, and telecom major Vodafone partner to provide a slice of 2013?s action to the audience through a unique opportunity at the biggest cricket finals of the year.

Through crowdsourcing, Talenthouse invited upcoming fashion and graphic designers or anyone with a creative sensibility to design and get a chance to create fresh designs for the kit that includes a jersey and a cap to be worn by the 22 kids escorting the two teams competing at the Indian Premier League finals in Kolkata.

Talenthouse received a pool of jersey and cap designs created in Vodafone?s primary colours of red and white reflecting Vodafone?s personality, focusing on the brands playful yet professional attributes. The IPL is undoubtedly bigger than any fashion show, and the winner?s designs will be seen by millions who tune in for the final as the kids will lead the players out to the field.

Fans are invited to view all designs submitted on www.talenthouse.com and vote for their favourite design. The winner will be announced on 18th May 2013 and will receive a whopping Rs 1, 00,000 as prize money and also stands a chance to win 2 match tickets to the biggest cricket final of the year.

Suresh Rangarajan, Associate Vice President Public Relations, Vodafone says, ?As part of our large digital presence, we?ve often created crowdsourcing activities, especially on our Facebook page (facebook.com/zoozoo). As a natural extension of our belief that we need to tap into the creative energies that the ?faceless crowd? on the internet brings, we collaborated with Talenthouse for a creativeactivation during the IPL. This features primarily a cricket kit design to be worn by 22 kids chosen to represent Vodafone at the IPL finals. The kids will walk out with the 22 players onto the field before the finals. As a brand, our philosophy has been to create activities to drive deeper engagement with fans. We believe that the Talenthouse activation represents a great opportunity for artists to work on one of the buzziest brands during the IPL, and also for Vodafone to co-create a presence for our brand with some of the new talent in the country.?

Mr. Arun Mehra, CEO, Talenthouse says, ?This IPL season Talenthouse has scored a six with Vodafone. With all brand managers geared up with their innovative marketing and activation campaigns for the most awaited sports extravaganza, Talenthouse?s crowdsourcing initiative is a game changer in the already chaotic sports arena. This season the benefits of crowdsourcing cannot be ignored, Talenthouse has enabled Vodafone to innovate with the creative community by letting the crowd contribute with their designs enticing a multiplier effect among fans resulting into high engagement. We have high expectations from our association with Vodafone, as we work toward providing participants with opportunities and our community will be motivated to showcase their work on the country?s biggest sporting stage.?

New Delhi: Zee Business, the business news channel from Zee News Ltd, has consistently notched the number 1 position in 2013 cutting across the language barrier (Hindi & English) in Business News Channels in the country. TAM data from the last 16 weeks shows that Zee Business has a whopping 38% market share. (TAM Data ? Average 16 weeks (WK01 to WK16, 2013); CS AB 25-44 M HSM)*. This is across markets, across all time bands and across all days of the week.

Source: TAM, CS AB 25-44 M, HSM, Avg 16 weeks (wk 01-16 ‘13)

While Zee Business? relative channel share in last two weeks again ended on a high there was also a major point to note that out of the Top 20 programmes in Business News genre across all the 6 Business Channels 14 of them are programmes telecasted on Zee Business making it the clear leader across the genre, programme-wise as well.

It has been the constant endeavour at Zee Business to innovate and create content tailor-made to the viewers? needs that has been the cornerstone to the consistent success of the Channel in being the first choice of the Business Channel viewership.

The recently launched, Har Ghante Munafa - a special initiative by Zee Business, keeping the promise of ?Aapka Faayda?- brings to the viewers the top share of every hour during market hours based on a detailed study of the stock market charts by analysts has caught the imagination of the investing viewers and is a sure bet to give them a profit within that hour. The programme features consistently among the Top 5 programmes since its launch in the Business News genre and is featured Monday to Friday, every hour from 7 am to 3 pm.

The channel has also recently launched another chartbuster - 30 minute 30 khabrein-a day?s top 30 news headlines encapsulated in 30 minutes, every weekday at 9:30 PM. It?s a must watch for viewers as it has news ranging from stock markets, politics, sports, entertainment, business etc, thus updating them about major happenings of the day which impact the markets and their lives. The Daily Special Show, which concentrates one big news is telecasted at 8pm everyday and has also helped in catapulting the ratings for the Channel.

Speaking on the achievement, Samir Ahluwalia, Editor, Zee Business said, ?Zee Business has constantly endeavoured to give viewers the best advice on their money related matters. Through a regular feedback mechanism and constant content innovations we have always tried to deliver relevant content which can be maximised by our viewers. We believe that television, being dynamic in nature, its content must be tweaked with changing economic cycles and audience feedback.?

Alok Agrawal, CEO, Zee News Ltd. said, ?Zee Business has been successful in educating and empowering its viewers through its various programmes, which is the reason why most of the viewers in the genre patronize our channel. I would like to thank our patrons for making us no. 1 consistently and promise to keep delivering value to our viewers in consistence with our ?Aapka Faayda? philosophy of the channel.?

MUMBAI: Vibgyor Brand Services added another award to its kitty – this time a Silver for its on ground campaign for Maybelline New York on Karwachauth Festival in the category ‘On-ground promotion of the year for sales volume’. The campaign which has been conceptualized and managed by Vibgyor for four years in a row now was a forerunner in the category given its long run and exceptional results. Aimed at increasing sales for Maybelline during the popular north-Indian festival of Karwahauth, this unique campaign promised women who purchased Maybelline products free application of mehendi on their hands by trained artists. The activity was carried out for three days across north India at 165 locations covering all the major markets & hangouts where women usually go for mehendi.

This year, the campaign gave Maybelline a whopping increase in actual sales versus target sales. Thus not only were sales targets achieved but infact surpassed with a huge margin across all of north India.

Commenting on the win, Ankur Kalra, CEO and Founder – Vibgyor Brand Services said, “ Maybelline Karwa is a campaign that we have worked on for four years now and is very close to our heart. It is good to be recognized by our own industry and peers for something that already helped Maybelline exceed its targets. This will be motivation for the entire Vibgyor team to outdo ourselves with each campaign.”

The WOW Awards, an initiative of EVENTFAQS in association with Event & Entertainment Management Association (EEMA), saw its fifth edition take place at the Grand Hyatt Mumbai on April 26. The eminent jury members of the awards faced a challenging task as they studied the 720 entries that were submitted this year, through 260 entrants and 416 brands.

The 28 categories were divided into 6 sections - WOW Promos, WOW Live, WOW MICE, WOW Media and WOW Others. The WOW Awards was conceptualized in 2008 as the industry benchmark for excellence in brand experience creation. Endorsed by over 800 brands in its five years of existence, WOW Awards today enjoys patronage of over 400 ad, promotions, media, event and entertainment agencies around the country.

New Delhi: The country?s first digital e-paper, enewspaperofindia.com has been launched in the country by television production house BAG Network.

The e-paper was unveiled by cricketer Sachin Tendulkar in the presence of Information Technology Minister Kapil Sibal and Information and Broadcasting Minister Manish Tewari.

Sibal said digital is the future and people will choose digital over print in the coming years.

The e-paper will have three editions each day - at 12.30 am, 1 pm and 7.30 pm.

Speaking at the launch, Editor-in-chief of the paper and chairperson B.A.G. Network Anurradha Prasad remarked, ?There was an urgent need for an e-newspaper in the country because 2013 marks the beginning of golden era for internet users in the country. The present 150 million internet users in the country are set to double to a whopping 300 million in just one year.?

She said in the digital era, time is of essence. ?Newspaper reading should not be akin to finding a needle in the haystack. E Newspaper of India will ensure that it brings you only those news items that are of big importance. We value your time. Therefore, we do not want you to read news that is of little consequence. E newspaper of India sifts the big news from a mountain of news stories,? she added.

Mumbai: Smaaash, a home to highly immersive and interactive gaming simulators, gave its valued customers an opportunity to play with the ‘Legend of cricket – Sachin Tendulkar’ at their happening recreational destination in Mumbai. It was a day that will remain forever in the memories of 125 blasters present at Smaaash, who got an opportunity to interact with Sachin Tendulkar. The kids were mentored by the Master Blaster, who explained to them the nuances of the game and spoke to them about the role of technology in improving one’s game.

Smaaash has teamed up with Mumbai Indians to launch an exclusive ‘Mumbai Indians Ka Adda’ – an official hangout Lounge for its fans.

The fans that enrolled for the Blaster Tournament, and attained the best average score, further winning the league were selected to meet Sachin Tendulkar at Smaaash. As a part of their customer engagement programme, Smaaash offered the winners of the Blaster Tournament, a golden opportunity to play with the legend himself. The blasters with highest number of scores at the simulation game were selected to interact, play and shake hands with the Master Blaster. Smaaash keeps no stone unturned when it comes to customer engagement and this activity is a live example of their efforts.

On the occasion, Mr. Shripal Morakhia, Chairman & Founder – Smaaash, said, “At Smaaash, we are in a constant endeavor to provide a unique and world-class experience to our customers, with ‘Blaaast with Sachin’ we have given an opportunity to the winners to interact, talk and learn about their favourite game by the Master himself. After having a world-class experience of the game with finest technologies now the winners got a chance play with the finest cricketer in the world.”

Also, Mr. Abhishek Javeri, Vice-Chairman of Smaaash said, “At Smaaash we have the latest in gaming technology and combining this with a sport like cricket makes it an unbeatable combination. The cricket simulator game here is powered with cutting-edge HawkEye technology that allows the batsman to get the actual feel of the game. Apart from this, fans who want to indulge in this game can also pick from the Mumbai Indians’ bowling attack to help them hone their batting skills.”

The Master Blaster himself was overjoyed with the whole experience of sharing tips with the young fans. He said, “The Blaster Tournament is another unique initiative by Smaaash that serves to improve batting skills of youngsters. There has been an overwhelming response to this and it is heartening to see the way they are enthusiastically taking this tournament as a means of improving their game. With their sights set on the grand prize of the BMW, the competition is definitely heating up. It was an incredible experience to play with the winners of Blaster Tournament. I must admit, India has really got good talent in cricket. The cricket simulator games at Smaaash combine the best of India’s favourite sport with cutting-edge technology. With technologically advanced gaming and interactive zone like Smaaash one can not only play the game but enjoy it to the core with actual field like experience with their favourite players.”

He further added, “Apart from just serving as a platform for gaming, the cricket simulator game at Smaaash also helps cricket-lovers to improve their game in a unique way. I am happy that a unique concept is conceived in a place like India which has passionate cricket lovers. Given the popularity of cricket in the country, there is a lot of talent that is waiting to be nurtured and an initiative like the one by Smaaash goes a long way in giving this kind of talent the right direction.”

Smaaash recently launched a limited edition MI card, which offers benefits beyond the current IPL season and through the rest of the year.