MUMBAI : Social Media and Digital Platform have become the most powerful tools to promote any show but then there is MTV known for it‘s innovative, vibrant and out of the box ideas to get their shows and properties into lime light. MTV Reality stars is a youth centric show thus keeping this in mind a marketing initiative by MTV has been rolled out.

Reality Stars the new series from MTV‘s kitty, is based on the lives of four crazy friends - Krish, Kuldeep, Zameer and Tania, who get caught in the mad- mad world of reality television. To bring the characters to life and at the same time to bring out the comic quotient, a Mumbai local train is completely branded with pictures of the characters and one liners.

Krish: Kripya fans off Karen utarne se pehle
Kuldeep: Haan fans ko ase thodi na treat karte hain!!! - Encompasses comic quotient of the characters.
Additionally there are one liners that carry a social message. ‘Chalti Train par Chadhoge toh chal basoge‘ this highlights the hazards of travelling in a crowded train and the safety measures that should be kept in mind. This train will travel from Church gate to Virar for a month.

As most youngsters between the ages of 16 to 30, travel by train, it was the apt option to tap the right target audience and give them a slice of the show. The campaign also has a contest running across the channel‘s facebook page where the fans can share their wittiest one liner. The short listed one liner will then be put up on the Mumbai Local.

So log on to http://www.facebook.com/mtvrealitystars/posts/506827936043121?comment_id=78781611&notif_t=like ----- and send in your witty one liner.

MUMBAI: India?s favorite medical drama is ready to hit your TV screens once again as Zee Caf? brings to it?s viewers the latest seasons of Grey?s Anatomy. The show starts on Wednesday, the 1st of May and will be aired Monday to Friday at 10?O clock exclusively on Zee caf?

Keeping up with the promise of delivering the best and the latest in international content Zee Caf? brings season seven, eight and nine of Grey?s Anatomy to Indian viewers. Grey?s Anatomy?s loyal fans will now shift to Zee Caf? to tune in to the fresh seasons. The channel airs Grey?s Anatomy on the favorite viewing hour of the audiences which is at 10 pm on weekdays

Grey?s anatomy revolves around the doctors of Seattle Grace Hospital and how each of them deals with life-or-death consequences on a daily basis. It?s in one another that they find comfort and friendship. The seventh and eighth seasons are the most dramatic of all kick off with the Seattle Grace doctors to learning how bad things are for Meredith Grey who is our central character. Each character has distinct and vivid personality traits which grips the audiences till the last minute of each episode. Season nine has never been shown on Indian television and airs exclusively on Zee Caf? in the coming months. Throughout these seasons they together discover that neither medicine nor relationships can be defined in black or white. Real life only comes in shades of grey.

The show has won several awards in the past few years in categories such as Best Supporting Actress, Best Series Drama (Golden Globe Awards- 2005), Favorite TV Drama (People?s Choice Awards 2007), Favorite Male Star, (People?s Choice Awards 2007 & 2008)Favorite Female TV Star(Peoples Choice Awards 2008), Favorite Scene Stealing Star (Peoples Choice Awards 2008)

Tune into Zee Caf? to catch the latest episodes of Grey?s Anatomy starting 1st May, Monday to Friday at 10pm

New Delhi: Have you ever wondered what it takes to raise a future monarch? Discovery Channel will present an exclusive programme WILLS AND KATE: BABY FEVER taking a look at the intense global interest in the greatest unborn celebrity of our time: the future child of the Duke and Duchess of Cambridge.

The one-hour special WILLS AND KATE: BABY FEVER will premiere on Sunday, April 21, at 8 pm on Discovery Channel.

After a jubilant Royal Wedding last year and jubilee celebrations this year, interest in the royals has never been greater. With William and Kate having a fairy-tale wedding watched by millions, the world waits the next big chapter: when are they going to have a baby?

Nannies, fashion experts and commentators will give an interesting insight into the difficult journey faced by all the young parents and the more regal journey by the royal ones. This special programme will also feature royal experts, insiders and historians who look back at the childhoods of Queen Elizabeth, her children and grandchildren and offer their views on who William and Kate will look at for guidance.

This unborn baby was recently voted the most influential celebrity child. With recent change in the succession laws paving the way for a truly modern monarchy, this baby will have the potential to make a mark in history. As media interest in the British Royals sky rockets, WILLS AND KATE: BABY FEVER looks at how William and Kate will prepare their unsuspecting little one for the huge expectations placed upon its small shoulders.

Packed with insight and opinion, this is an account of family life in the house of Windsor and just what compromises will need to be made in order to raise a modern monarch.

MUMBAI: Sony Entertainment Television?s popular show Kya Hua Tera Vaada has successfully completed 250 episodes this week. After starting its journey in 2011, the show has managed to engage its viewers through many twists and turns in Mona?s life. Recently the show took a 10 year leap taking the story to new highs with known actors like Sargun Mehta, Mohit Malhotra and newbie Neelam Sivia joining the starcast.

To commemorate the occasion, a cake cutting ceremony was held on the sets with the entire cast of the show. Everyone was seen in a jovial mood and enjoying the moment. A very delighted Mona Singh said ?I am happy to be a part of this show which has become so popular among the masses. It?s been a fun ride since day one and it?s always an enjoyable experience to work with the other actors in the show.?

Throughout its journey the viewers of the show have been witness to many ups and downs in Mona?s life. She has struggled to rescue her husband Pradeep from Anushka?s trap. But destiny had some other plans. Mona has fought to make her kids happy and to give them everything they want. Currently in the show Mona is seen getting married to Jatin which will bring a new twist in Mona?s life.

To watch more exciting episodes of Kya Hua Tera Vaada, tune in to Sony Entertainment Television every Monday ? Friday at 10pm.