Mumbai: Movies OK, the ultimate movie destination for family entertainment, is back with one of Bollywood?s most successful and beloved comedy films of all times ? Son of Sardaar. Superstar Ajay Devgn returns to the television screens with the Movies OK premiere of dhamaal entertainer Son of Sardaar on Saturday, 30th March 2013 at 9 pm.

In addition to its pioneering initiatives such as 7 days 7 Premieres, Ek Din Premiers Teen and premieres of family entertainers such as Ferrari Ki Sawaari, Bol Bachchan, Makkhi and more, Movies OK is once again all set to enthrall the family viewers with the action packed laugh riot, Son of Sardaar. Hemal Jhaveri, Executive Vice President of Movies OK said, ?The key focus at Movies OK has always been to entertain the family audience. Son of Sardaar is not only one of the most successful, but also one of the beloved family entertainers. With all our initiatives, including the premiere of Son of Sardaar, we aim to provide a holistic family experience giving our viewers the perfect opportunity to sit together and join in a laughter ride with Movies OK.?

The film which is actor-producer Ajay Devgn?s fourth film in the 100 crore club of Bollywood, also stars Sanjay Dutt, Sonakshi Sinha and Juhi Chawla. The film has been directed by Ashwini Dhir.

Premiere of Son of Sardaar on Saturday, 30th March 2013 at 9pm on Movies OK.

New Delhi: India?s leading Hindi Channel Aaj Tak has exclusively partnered with the upcoming movie ?SHOOTOUT AT WADALA?. Based on the book ?Dongri to Dubai? authored by Hussain Zaidi, ?SHOOTOUT AT WADALA? is an unbelievable true story of the first ever encounter in Bombay. The first-ever registered encounter by Mumbai police in 1982 highlighted the organized crime & Fight within the Mumbai under world.

Aaj Tak?s top program ?Vardaat? has been one of the best crime shows on Television since last 8 years. The channel has decided to do a 6 episode special series on most talked about encounters in the crime world. The series has been conceptualized to showcase some of the encounters that shocked the nation. Starting with the recent encounters, the grand finale will focus on the first & the most famous ?SHOOTOUT AT WADALA?.

Ekta Kapoor?s Balaji Motion pictures & Sanjay Gupta?s White Feather Film has put up a formidable cast of leading actors & actresses that includes John Abraham, Manoj Bajpayi, Anil Kapoor, Kangana Ranaut, Tushar Kapoor, Sonu Sood, Mahesh Manjrekar & Ronit Roy. This Year?s most awaited film is tipped to be a blockbuster and one of the biggest hit on the year and is a prequel to the franchise?s previous masterpiece ? Shootout at Lokhandwala.

?Vardaat? special programming around ?SHOOTOUT AT WADALA? exhibits the differential content of the channel and its promise for innovative and audience centric program. The channel has also launched an explosive promo for this upcoming campaign & is to be launched soon. The channel is also planning to do a concert on the upcoming event for the Youth of the nation.

MUMBAI : Amrita TV?s Bharatadarshanam, a rejuvenating spiritual discussion on the Bhagavad Gita that strives to interpret the sacred verses and explore its relevance in the contemporary world, has reached the laudable milestone of 2000 episodes. On air continuously for the last 8 years at 7.30am Monday to Friday, it is one of the longest running shows on Amrita TV that started its telecast on the very day the channel was launched into the viewer?s orbit.

The landmark episode telecast on March 14th was attended by a panel of eminent guests consisting of Mr.K Ramachandran Nair IAS, Retd Chief Secretary; Mr.K Jayakumar IAS, Retd Chief Secretary, renowned film lyricist and scriptwriter and currently Vice Chancellor of the Malayalam University; P Narayana Kurup, noted poet and Professor Panmana Ramachandran Nair, along with permanent presenter Mr.Thuravoor Viswambaran, Prof of Malayalam and Indian Mythology at the Maharajah?s College. Mr.Ramachandran Nair was the Chief Guest on the occasion in which Mr.Jayakumaar presented the anchor with a ?ponnada? and the guests spoke at length about the show?s merits.

The Gita is a miniscule but cardinally important section of themassive Mahabharata epic, consisting of just 700 compact verses organized into 18 chapters, but these contain the very quintessence or core of India?s ancient scriptural wisdom. It is a highly complex philosophical allegory that deals with the strife between good and evil, taking place on several planes, on a literal level in the fratricidal battle unfolding on the great plains of Kurushektra and on a figurative plane in the moral conflicts constantly being waged in the mind of every human being. Mr.Thuravoor Viswambaran, who had been charioting the show since the first episode annotates the verses in his inimitable style, explains the intricate texts by placing it against the backdrop of the present day political and social milieu, footnoting it with cross references to Greek, Chinese and Egyptian texts to make it easily understandable to the viewers.

Though penned by the venerable Vyas many millennia ago, its wisdom still holds true in today?s times, for its philosophy is universal and eternal and transcends the barriers of religion, geography and time, but for all its worth the hallowed treatise with the philosophical knowledge of an entire civilization between its covers might have gathered dust on the shelves of some archeological library. Programmes like Bharatadarshanam have made it accessible to the lay public: by aiding people caught on the horns of a moral dilemma to overcome their crises of confidence and guiding them along the road to self-realisation, the programme makes sure the Gita is as relevant in this age of i-pods and tablets as it was in the century of Brahmastras and Sudarshana Chakras.

MUMBAI: L?Oreal Paris in association with Femina celebrated women of worth and their contribution to various fields such as science, arts, entrepreneurship, sports, television and music with the L?Oreal Paris Femina Awards 2013. Vibgyor was the on-ground voting partner for the awards in Delhi, Bangalore and Mumbai. In their second edition, these awards honored women with extraordinary accomplishments, exemplary leadership and exceptional commitment to their careers and communities.

Of the 17 categories that handpicked women for outstanding contribution in their respective fields, four were reader?s choice awards ? Face of a Cause, Science & Innovation, Online Influencer and Social Impact. While the other categories were adjudged by a jury and editor?s choice, the readers? choice categories saw extensive online and offline voting. . Readers are also invited to vote for the Reader?s Choice Category by visiting www.facebook.com/feminawoman and www.facebook.com/lorealparisindia.Call to votes was made through extensive advertising in Femina, huge billboards across the country, and promotions at malls. Vibgyor reached out to people in Delhi, Mumbai and Bangalore through voting zones that were set up in malls where people could vote online on Facebook or through a ballot box.

While the stories of these women were played on huge plasma TV screens, promoters with tablets invite people to the voting booths and ask them to cast their votes. ?I have been following Sampat Pal and her gulabi gang for some time now. I think her work in the field of women empowerment truly deserves recognition? said 22 year old Bhumi Vashisht, a first-time voter from Delhi.

The 12x12 setup created by Vibgyor at various malls across the three cities saw over 4,000 votes being cast. Many women admitted that they were compelled to cut their shopping trip short to spend some time listening to these incredible stories and casting their votes. Several admitted that while they had been meaning to vote, they had been unable to make the time for it until they
saw the voting zone at malls. Vibgyor promoters made sure that more and more people cast their votes.

Speaking about the activity, Dhruv Kalra, Marketing Head at Vibgyor said, ?It was fantastic to see so many people vote. Though we were a little apprehensive in the beginning as the nominees were not easily recognizable faces, the response was very encouraging. Thousands of people watched the stories of these women on the huge plasma screens set up by us an queued up to vote.?

The results will be announced in an exclusive L?Oreal Paris Femina Women Awards Ceremony on March 19th. With each story as special as the next, no matter who wins, each woman is already a winner in her own right!

Mumbai: BOLT Media Limited (BOLT), a wholly owned subsidiary of Balaji Telefilms Limited (BTL) has successfully completed the production of eight brand customization ad-films for a leading food brand. The films have begun telecast at various prime times on Zee TV, one of India?s leading General Entertainment channels. This is BOLT?s first project since its incorporation in
November, 2012.

BOLT has been incorporated to independently create and produce cutting edge TV concepts across mainstream and regional television. The firm proposes to cover genres like youth, humour, neo- mythology, reality, scripted reality, factual entertainment besides exploring branded content like digital brand solutions and short form programming. It will also look at creating IP in the space of formats, events and digital content. In addition, it will offer creative or line production expertise to other production houses including regional content. Additionally, it proposes to explore partnerships with international format owners.

Commenting on the successful completion, Vaibhav Modi, CEO ? BOLT Media Ltd. said, ?BOLT is a young production house with a highly experienced and capable team. Our focus is on identifying and executing new concepts and formats across the television media spectrum. In just a short time since our incorporation, we have already completed work with a leading food brand. With some more programs being planned and a few more under negotiations we are confident of soon having a diverse content pipeline across various shows.?

The team at BOLT comprises seasoned and well regarded media industry professionals who are aggressively pursuing opportunities with several channels and production houses. The firm is also presently working on two fiction shows, one of which is a mythological show and the other being a historical documentary drama.

Mumbai: Taproot India has earned the honour of becoming the top most creative agency in India in The Gunn Report 2012. Taproot has also entered the list of the Top 50 Most Awarded Agencies in the world. As one of the 12 new inductees in the winners list on creative excellence in advertising worldwide for the year 2012, Taproot has not just opened the account for India but has also brought the country?s creative ingenuity to the centre stage globally.

Taproot leads the pack as the number one agency in India in The Gunn Report?s country-specific rankings for 2012. In the country listings of the most awarded agency networks in India, Taproot has taken the top slot leaving behind agency networks like O&M, Leo Burnett, Creativeland Asia, Contract and McCann Worldgroup at the second, third, fourth and a joint-fifth rank respectively.

Earning seven points in the Film category and three in the All Gunns Blazing segment, Taproot earned the maximum 10 points to top the charts. The agency entered the country-specific The Gunn Report rankings in 2010, when it was placed third behind O&M (Mumbai and Delhi) and JWT (Mumbai) then.

The Gunn Report, created in 1999, combines the winners? lists from all of the world?s most important awards to establish the annual worldwide league tables for the advertising industry. In 2012 this encompassed 46 shows in total ? national, regional and global ? and the winners at these shows in TV, Print, Digital and All Gunns Blazing. In short, it identifies the most awarded new work in the world each year as well as who did it and celebrates both.

With 44 points, India ranks 13th in the list of Most Awarded Countries in the World in 2012 that is topped by the US, the UK and Australia at the first, second and the third ranks respectively.

It?s only natural that after storming the national awards circuit, Taproot ? now a part of the Dentsu India Group ? is on to garnering bigger accolades internationally. According to The Gunn Report, ?Any agency that ever makes it into the Top 50 Table has to be a great place to work and a great place to be a client of.?

Being a part of the prestigious winners? list, Agnello Dias, Co-founder and Chief Creative Officer, Taproot India, said ?It is humbling, intimidating and exhilarating all at the same time, if ever that was possible. The amount of parameters The Gunn Report takes into account to arrive at the results is vast and wide-ranging and therefore something like this is always going to be unexpected. What can I say; it?s quite hard to believe actually.?

?We have done this quite often in the last few years ? second most awarded creative agency in the country, followed by the Creative Agency of the Year India and South Asia title. We have earned our position as one of the top three creative agencies in this country with sheer great cutting edge work year after year. Be it in creative awards or Effies, be it local or international awards, we have topped the table on many occasions. It will be a big challenge to retain the top slot and keep delivering. But we at Taproot love to be challenged,? said Santosh Padhi, Co-founder and Chief Creative Officer, Taproot India.

Commenting on the inclusion of an Indian advertising agency into the league of the most awarded creative agencies globally, Rohit Ohri, Executive Chairman, Dentsu India Group said, ?2012 was a remarkable year of creative achievement for Taproot. And this ranking by The Gunn Report is a testimony to that. Taproot has truly done the Dentsu Network proud.?