Mumbai: The elite team of police forensic evidence investigation experts is back with CSI?s twelfth season. The adrenaline kicking series begins with a new guy in town?D.B Russell. He is the new supervisor in town and is a quirky character that seems to know what he?s doing. The series is premiering on AXN at 10 pm tonight.

The series start is as bombastic as the finale of the last season. The first episode begins with a wild and bizarre shootout on a hotel tram with the ride lasting only for 73 seconds. The mysterious cases in the drama series are compelling, interweaving making the viewer sit on the edge and wait for more.

The new season as always has raised the bar and will introduce you to something you never thought would ever exist in reality. So don?t forget to catch the premiere episode of CSI, Season 12 only on AXN tonight.

MUMBAI: Very few celebrities have the ability to avoid a controversy and Akshay has maintained a clean slate till date. Recently, zoOm got to see a very different side of Akki. Not only did the effervescent Khiladi lose his cool, he went ahead and mocked his fellow tinsel townies! What enraged Akki?

At a recent promotional event, Akshay was questioned about Bollywood celebrities being associated with sports. An infuriated Akki said that he is bored of cricket and also went on to comment on celebrities owning sporting franchises. We wonder if this remark was meant for someone in specific. The Badshah of Bollywood and Dabangg Khan own a sporting team and a franchise respectively. Was he referring to the two Khans when he said that sport is not a source of income for him?

We all know the Khiladi is a sports & fitness junkie and has a very positive sense of humour. But this outburst was unexpected from Akki! We do hope that Akki regains his calm and diplomatic demeanor soon. To know more, tune into Planet Bollywood News every day at 7 pm on zoOm ? India?s No. 1 Bollywood Channel.

Mumbai: At the onset of 2013, Indian Television and Film industry has opened arm for outdoor advertising industry. With the launch of several new TV shows & reality programme including Nach Baliye season 5 (Star Plus), Amita ka Amit (Sony), Welcome (Life Ok), Aaj Ki Housewife Hai Sab Jaanti Hai (Zee TV), Nautanki and Sanskaar (Colours), Hunted Nights (Sahara One), Veera (Star Plus), Tota weds Maina (SAB TV)??.OOH industry is enjoying its first inning of the year. Similarly, movies like Inkaar and Akaashvani had assigned significant budget for the outdoor promotions of their movie in metros and Tier II & Tier III cities.

Sanjeev Gupta, Managing Director, Global Advertisers, says ?we are enjoying the season with 80 percent occupancy. Along with banking products this year we have got large number of bookings from M&E
sector. We have also seen a trend of marketing ?Maha? episodes of daily soaps, award ceremony and television premier of movies. Our team at Global has already geared up for converting challenges into opportunities this season.?

These campaigns have largely engaged hoardings, bus media, pole kiosks, cantilever and rail media. As per the target customers, Global has provided strategic locations, right mix of media and 24X7assistance to their client to earn best ROI for them. These outdoor promotions have been extended to Tier II & Tier III cities such as Ahmadabad, Ludhiana, Surat, Jalandhar and Pune.

Mumbai: After chronicling the inspirational lives of some of India?s most illustrious names in a quest to give India its true role-model, BIG CBS PRIME?s definitive show India?s Prime Icon has revealed the one name that will perpetually be remembered as an ICON in the real sense. An exclusive home-grown property by BIG CBS PRIME, India?s Prime Icon saw the coming together of some of the nation?s most awe-inspiring and influential personalities spanning various professions like sports, entertainment and politics. Ending all debate, viewers have chosen the enigmatic superstar Mr. Amitabh Bachchan as the first ever winner of India?s Prime Icon on BIG CBS PRIME.

The legendary actor was felicitated India?s Prime Icon at the grand finale event of the show by the divas of today Priyanka Chopra and Anushka Sharma, who together conferred the prestigious title on the luminary. This was followed by a special tribute by writer and critic Bhawana Somaaya who has compiled a Dictionary on Bachchan - the first in the history of Indian cinema titled Amitabh Lexicon, with the unveiling of the book and a special audio visual paying tribute to the Icon.

Bollywood?s biggest superstar, Mr. Bachchan, has revolutionised Hindi cinema with his iconic blockbusters like Deewar, Don and Zanjeer. His unassuming nature, hard work and inimitable style are the very qualities that have earned him the status of a legend, a demi-god and of course India?s Prime Icon.

India?s Prime Icon brought together the cr?me de la cr?me of the Indian political, film, television and sporting worlds like Sachin Tendulkar, Narendra Modi, A.R Rahman, Aamir Khan, and Shah Rukh Khan amongst others. The competition was intense and fans from across the nation voted for their favourite Icons with the help of insights from lyricist Prasoon Joshi, celebrated columnist Malvika Sanghvvi and adman Suhel Seth who served as Opinion Leaders on the show. Based on audiences? votes Mr. Amitabh Bachchan emerged as the clear winner, hence walking away with the coveted title.

Commenting on the occasion, Mr. Anand Chakravarthy, Business Head - BIG CBS Networks said, ?We couldn?t have asked for a better grand finale to the show, with the most deserving, Mr. Amitabh Bachchan,
being conferred the title of the India?s first ever Prime Icon. Epitomizing the word Icon, we are happy that India has selected the most commendable Icon. We are thankful to our partners Pernod Ricard and Samsung Galaxy for partnering with us on this innovation.?

MUMBAI: Underlining Publicis/MSLGROUP?s?s global capabilities in the strategic communications field, the groups? various consultancies when combinedranked third in the Mergermarket?s2012 global M&A league table for PR Advisors.

Globally, Publicis/MSLGROUP teams at Kekst and Companyand CNC Communications and Network Consultingaccounted for USD 144.61bn of combined transaction value in 2012, and a combined transaction volume of 151 deals -ranking them in 3rd place on both measures.

In the US, Publicis/MSLGROUP ranked 3rd in terms of value. The group includes Kekst, CNC, Capital MSL and MSL Germany. Combined, the group accounted for USD 144.47bn in transaction value in 2012.Kekst itself ranked #2 in terms of deal volume in the US in 2012 advising on 115 transactions.

Within Europe, Kekst, CNC, and Capital MSL accounted for USD 78.71bn in value, putting them in 5th place. By volume, Kekst and CNC accounted for 59 transactions, putting them in 7th place.

• In Germany, CNC, Kekst, and JKL accounted for USD 39.46bn in value, while CNC and Kekst had a combined deal volume of 32. That puts the Publicis/MSLGROUP companies in 2nd place by value.
• In France, Publicis Consultants, CNC, and Kekst accounted for USD 10.67bn in value, putting then in 4th place. By volume, Publicis and Kekst accounted for 28 transactions, putting them in 2nd place.

Following Mergermarket?s own methodology, Publicis/MSLGROUP?s analysis only takesinto account companies that make the top 20 on a global or regional basis, and the top 15 on a country basis. Whilst providing a useful snapshot of Publicis/MSLGROUP?s performance, the results will however therefore underestimate the true market position of the combined business value and volume at MSLGROUP.

Entities at Publicis/MSLGROUP working in the Financial Communications space, and who submit data to Mergermarket, include Kekst, CNC, JKL, Publicis Consultants, Capital MSL, MSL Germany, MSL Italia, Ciszewski MSL and MSL India.

Mumbai: Fevicol, the largest selling brand of adhesives in India, never ceases to take its audience by surprise. This time too, they managed to acquire huge attention for their unique stunt that had the participants and the attendees in splits at the recently concluded Standard Chartered Mumbai Marathon.

As the marathon?s Dream Run was flagged off and the participants started running, a group of people wearing Fevicol jerseys were seen doing something peculiar. Much to everyone?s surprise Fevicol runners were spotted ?being stuck to ground as they were trying their level best to run or move from that position?. This intriguing act aroused enormous curiosity among the amused viewers who stopped by to catch a glimpse of the Fevicol team in action.

Yet again, Fevicol has reinforced its brand proposition of being ?the ultimate adhesive? in a unique manner. Fevicol has always been synonymous with entertaining tone of communication. Albeit, this time, too, Fevicol?s divergent participation at the marathon is funny yet in a salient manner and it was well applauded. The success of Fevicol?s communication lies in its earthiness and its ability to break the clutter and connect with its audiences using the wit and humor quotient. Not only it managed to break the clutter but its ludicrous act was well received reinforcing Fevicol?s brand proposition of being ?the ultimate adhesive.?

Mr. Vishal Malhan, Chief of Marketing, Fevicol Division said, ?We at Fevicol, believe in powerful execution by embracing fun and simplicity in whatever we do. This activity reflects the same principle. And the Standard Chartered Mumbai Marathon was an interesting platform to display the brand?s unique strength ? ?bonding?. Undoubtedly, this activity attracted huge number of onlookers, who not only bonded to the Fevicol act but had fun too?.

Commenting on the concept, Mr. Abhijit Awasthi, - National Creative Director ? O&M, ?Fevicol has always innovated around topical events to reinforce their brand message while making the consumers smile. This is yet another example of the same?.