Mumbai: This Republic Day, catch the biggest super heroes assemble to fight the ultimate evil and save mankind ? Star Movies brings to its viewers the most highly anticipated movie event of the year - Marvel?s The Avengers on 26th January at 1pm with a repeat telecast at 9pm.

Marvel?s The Avengers is based on the ever-popular Marvel comic book series ?The Avengers,? first published in 1963. During its theatrical release, the film had set numerous box office records, including the biggest opening weekend and the fastest film to gross $1 billion worldwide. With a worldwide total gross of over $1.5 billion, Marvel?s The Avengers ranks as the third highest-grossing film of all time.

MUMBAI :The social media agency kept the audience engaged and curious with the latest news, views and trivia on the upcoming block buster.

Mumbai, 24thJanuary, 2013: Social Media Strategy Consulting agency, WATConsult recently carried out an extensive social media campaign for the Bollywood film Race 2 that releases on 25thJanuary, 2013. The campaign that was executed primarily on Facebook through contests and promotions was aimed at marketing the movie (which is a sequel to the 2008 blockbuster Race) as well as the production house Tips Films.

Following the popularity of the previous movie, Race 2 was one of the most awaited action-thrillers of 2013. The entire campaign was based on teasers targeted and resulting in heavy fan engagement on the page. The Facebook page had something new from the movie everyday which boosted the number of active visitors to the Facebook page searching for exclusive content over the web. What followed was the launch of the movie characters online, which was used as a very efficient tool to build up the hype for the release of the official trailer & official poster of Race 2.

One of the major highlights of the campaign was the interesting creatives released to promote the various songs from the movie including teasers and lyric posters, dialogue posters promoting fans? favorite lines from the movie trailer, all of which received an incredible response from the fans with respect to boosting interactions. There was also offline-online integration with covering the Race 2 promotions done by the movie?s cast around the world, on television and other media. In terms of a feedback mechanism, the Facebook page got a lot of messages from fans conveying their excitement for Race 2, confirming that they are desperately waiting for the thriller sequel.

The Facebook contests engaged audience with various aspects related to the movie to win exciting movie merchandise. One of the major contests was the ?Race 2 The New Year? contest where one lucky fan won a personalized New Year wish from the cast of Race 2. The positive response from fans definitely translates into heavy ticket sales. The highly engagement centric campaign was aimed at maximizing the popularity of movies produced by Tips Films. Following the tremendously successful participation from the audience, the Facebook page grew to over 500,000+in 3months.

Commenting on the successful execution of the campaign, Rajiv Dingra from WAT Consult said, ?We are elated with the response the campaign has received from people. The social media campaign was created with the strategic intent to drive engagement from fans for one of the most awaited film Race 2 and build the consumer base for Tips Films.

Sahas Malhotra, Senior VP & Business Head of Tips Industries Ltd said, ?The digital medium has been an integral part of the Race 2 marketing campaign. The Tips Films Facebook page became the hub for all information about the film and was the first destination online to premiere videos, images and music to build loyalty with our consumers. We hope the relationship we have created with our fans continues to grow with our bouquet of releases in 2013: Jayantabhai Ki Luv Story, RamaiyaVastavaiya & Phata Poster Nikla Hero.?

New Delhi: If general elections were to be held now, the BJP-led National Democratic Alliance (NDA) will leave behind the Congress-led United Progressive Alliance (UPA) by miles, finds ABP News-Nielsen survey conducted this month in 28 cities across the country. Only 22% of the respondents intend to vote for the UPA while a massive 39% would vote for the NDA. It is important to note here that in all past ABP News-Nielsen surveys last year, BJP and NDA have shown consistent growth through out.

Even on party front, 36% of respondents in the survey are intending to vote for BJP, if the Lok Sabha elections are held now, whereas only 18% will vote for Sonia Gandhi-led Congress party.

The survey was conducted across 28 cities with close to 9,000 respondents. It may be noted that the survey was done before the appointment of Rahul Gandhi as Congress vice president and Nitin Gadkari?s resignation as BJP president.

Manmohan Singh in trouble, gets poor ratings:
Around 36% of the respondents have given poor or very poor ratings to Prime Minister Manmohan Singh. 19 per cent at an overall level believe that Manmohan Singh?s performance as the Prime Minister is very poor while 17% term it poor. Only 20% of the respondents call PM?s performance as good.

Manmohan?s performance in his second term is considered to be average by 36% of the respondents. Around 35% term UPA?s performance in the last four years as average.

Modi emerges as most suitable candidate for PM?s post:
According to ABP News-Nielsen survey, Gujarat chief minister Narendra Modi has emerged as the most suitable candidate for the post of Prime Minister. He beats Congress leader Rahul Gandhi quite comfortably. As many as 48% respondents favoured Modi as PM while only 18% wanted Rahul to take over the top post.

Only 7% of the respondents feel the incumbent Manmohan Singh is an ideal candidate to become the PM again.

Around 49% say that they would vote for the BJP on the assumption that at the time of 2014 general elections Narendra Modi will lead BJP and Congress? support will drop by another %age to 17%.

Modi who has turned out to be a poster boy of the BJP since 2002 could be a big reason as to why 57% of the respondents feel that the BJP can be led more stably if the Gujarat CM comes to power at the Centre.

BJP veteran Lal Krishna Advani is way behind in garnering votes for him as Modi leads him 57:11 as a better leader in the party. Leader of opposition in Lok Sabha Sushma Swaraj has garnered only 9% of votes. 39% of the respondents think that Rahul Gandhi should be the Congress candidate for the post of Prime Minister. Only 16% are in favour of Manmohan Singh.

Will vote for this party, if General Election happens today
Assuming Narendra Modi is leading BJP in 2014, now which party would you vote for

There is further decrease of 1% for INC, If Narendra Modi leads BJP for 2014 Lok Sabha elections, whereas there is increase of 13% in favor of BJP.

Women targeted: No fear of law, poor policing:
Absence of fear of law and poor policing are the two major reasons cited by respondents for increase in crimes against women in the national capital New Delhi. 60% demand death penalty with 21% want life imprisonment for rapists. Chemical castration gets the nod by 17 %. A high 75% of Delhites do not feel their city is safe for women.

Majority in all cities say that they will report any form of molestation to the police and are unanimous in saying that they would help a victim of any untoward incident like road accident, molestation. Similarly majority across the country feel poor implementation of law and poor rate of conviction leads to more crime against women.

People trust Sheela, Delhi Police should report to her:
When asked if Delhi CM Shiela Dikshit was in complete command of the administration and the Police, do you think she would have handled the situation better ? 47% agreed while 36% did not. 37% have exhorted confidence on Sheila Dikshit as they feel the law and order situation will improve if Delhi Police reports to her while 25% say the situation will detoriate. 22% do not think it would make much of a difference.

A high of 57% respondents felt that leaders like Rahul Gandhi and Manmohan Singh should have engaged with protesters and given them assurance.

79% respondents in Jamshedpur feel their city is safe, followed by Madhurai where 68% respondents feel the same, whereas 79% respondents in Hyderabad feel their city is very unsafe for women followed by 75% in Delhi and 72% in Cochin.

Sampling and methodology for ABP News-Nielsen survey:
The survey was carried out between the period of January 10, 2013 to January 17, 2013. Total 8842 respondents were surveyed. The target respondent was male/female who is an eligible voter with age 18 years & above and their name registered in the voter?s list.

In Northern India, the survey was conducted in eight cities. The cities are: Delhi, Ludhiana, Jaipur, Lucknow, Agra, Chandigarh, Allahabad and Patiala. In Southern India, the survey was conducted in six cities. The cities are: Chennai, Hyderabad, Bangalore, Kochi, Madurai and Vijayawada.

In Eastern India, the survey was conducted in five cities. The cities are: Kolkata, Jamshedpur, Patna, Bhubaneswar and Guwahati. In Western India, the survey was conducted in nine cities. The cities are: Indore, Mumbai, Bhopal, Ahmedabad, Pune, Raipur, Kolhapur, Nagpur and Aurangabad.

MUMBAI : Dasra- India?s leading strategic philanthropy foundation and India?s premier business news channel Bloomberg TV India today announced a unique ?Knowledge Partnership?. The partnership aims to build public understanding and opinion about the most path breaking people and trends that are transforming India?s social space.

Dasra and Bloomberg TV India are aligned in their focus of taking the most pressing issues facing the country in front of the most influential community of change makers. Both organizations engage leaders from the business and social space and provide them with incisive information, useful knowledge and actionable wisdom to create large scale change.

Over the last 13 years, Dasra?s unique approach to solving social problems by engaging, educating and empowering multiple stakeholders on a common platform has transformed India?s social space. Dasra has leveraged INR 100 crore of funding and provided capacity building support to over 100 organizations working in critical areas like child education, maternal and child health, adolescent girl empowerment and employability to name a few.

Mr. Sriram Kilambi, President ? Bloomberg TV India said, ?Social Entrepreneurship and strategic philanthropy are relatively new concepts in India. Dasra has taken the initiative to create awareness and drive social entrepreneurship in India and we are happy to be a part of the process. We are an influencers? channel watched by decision makers, thereby helping this cause.?

Mr. Kilambi further added, ??Impact Investing in India? will guide social entrepreneurs on the path to follow. We are doing a special TV series called ?Down to Earth? which chronicles the work of existing social entrepreneurs in India as well as present interesting insights into the social space.?

Deval Sanghavi, Partner and Co-Founder, Dasra said, ?India?s social sector is undergoing rapid transformation. We are witnessing a paradigm shift in the donor, entrepreneur and policy maker mindset, which is now moving away from the traditional chequebook- charity led approach. More than ever before, time, money and resources are coming together in innovative ways to find impactful, scalable and sustainable solutions to end poverty for the millions of people in our country?.

He further added, ?Dasra is fortunate to partner with a global leader like Bloomberg TV that will help us bring the right issues to the forefront, build high level public opinion and drive consequential change?.

MUMBAI: The gloss of innovation varnishing its surface, Super Dancer Junior, Amrita TV?s iconic, high voltage show has donned new anklets to take the stage and dance into its next edition. The mega league dance reality competition which is creating series history by pirouetting into its 6th successive season, will be telecast Monday through Friday at 7pm from January 21st.

The first ever dance reality show to debut in Malayalam, it holds the exclusive patent for discovering and molding outstanding talents in the 9-15 age group. A primetime superstar that had been the toast of the town since its launch, every generation of the series has left a montage of indelible images from the footage of its extraordinary performances on the memory of its viewers.

Taking a detour from the conventional reality route in which the aspirants are blue pencilled down to the final contestants through repeated trials, Super Dancer Junior -6 has singled out 40 competitors from the serpentine queues that choc-a-blocked every audition centre. The 40 will be put through a number of ?decider? rounds that will seal their entry or bar the way into the competition. The hard fought final stage that will place them in high combat zone and cast the die to field 20 of the very best ,will be aired for the first 20 episodes of Super Dancer Junior -6.

The contestants will be shaking a leg and waltzing into the genres of contemporary, western, semi-classical, hip-hop, jazz or disco on a charmingly decorated, glittering new set constructed on the Chitranjali Studio Complex and illuminated by new designer lighting pattern that will play up and compliment the movements, grace and expressions of the participants like never before.

The winds of change breezing over the show has transformed one of its main protagonists, as a fresh hostess will be taking over the mike and doing the honors this season. Soja, an upcoming film star will be anchoring the programme and lending it a new character hereon.

Sudha Chandran, familiar to Malayalee audiences for her brusque ,crusty comments matched by her equally no-holds-barred wardrobe selections and startling embellishments along with the unassuming but perceptive Shanti Master will be officiating as permanent members of the Jury Panel to help to retain the original flavor of this reality pioneer.

As the latest edition of one of the most successful dance reality series that has won standing ovations from its viewers opens its account with fanfare and cheers , young dancing hopefuls of the State get another chance to run up the ramp of their ambitions and open the lattices of their dreams.

Mumbai: Saket Agarwal and Sonam Jain, from Cogito Consulting, a division of Draftfcb Ulka Advertising won the BMA - FOSTIIMA Institute competition for young managers. The competition was judged by Mr. Hemant Kombrabail - Director of Marketing, Etch Square Medinet & E-Trading Pvt. Ltd. and Mr. Shyamkant Surve -Marketing Professor at Sinhgad Institute of Business Management.

Into its second year, the competition witnessed participation of teams from leading corporates like TATA Consultancy Engineers Limited, Blue Star Limited etc. and management colleges like Mumbai Educational Trust (MET), Sydenham Institute of Management Studies, Jankidevi Bajaj Institute of Management Studies, etc.

The Cogito team selected the topic?It?s a leader who makes or breaks the companies- Indian Story.? As part of the process, they submitted a 2000 word article and also made a presentation to the panel of judges. As a part of their rigour, the teamconducted extensive research including interviews with people who hadexperience in organizations with great leadership. They put forth some interesting cases on companies which saw ups and downs primarily because of the leadership.The team also weaved in important lessons from Ramayana to support the fact that corporate leaders are no less than the leaders from our Indian Mythology.

Happy about their win, here?s what the winning team had to say -"We were thrilled to win a competition held by an iconic institution - the BMA, which is today over 59 years old. Our victory can be attributed to our learning from various projects that we execute at Cogito Consulting and the mentoring our seniors gave us. This great start to 2013 has motivated us to achieve much more in the days to come."